Why is "How to Market to Millennials" one of the most Googled questions? How do you talk value in a world that is so focused on price? Shane and Tonya discuss changing the price conversation, generational marketing, and why you should stop Googling and start talking to people.
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Shane and Tonya discuss changes that carriers are making in how they want agents to handle claims and are bringing agents back into the conversation.
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Shane and Tonya discuss changes in roof coverage, having those conversations with your clients, and how it affects our industry long-term.
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Shane and Tonya celebrate their 200th podcast on Leap Day and discuss having faith in yourself when starting your agency, growing your agency, and knowing there is no perfect time.
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Shane and Tonya discuss your competitors tactics, and what you should be doing in response.
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Shane and Tonya discuss expectations of clients (and vice versa), commercials from The Big Game (and our marketing takeaways), and conversations with clients.
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Shane and Tonya discuss how to measure success, keeping it simple, and being selective on business key performance indicators (kpi's) and benchmarks.
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Shane and Tonya discuss business financials, including free tools that are available, that an agency owner needs to be using for success.
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Abraham Lincoln was an extraordinary leader, and modern-day business backs up his methods. Shane and Tonya discuss how to apply the lessons we learn from Lincoln to our agencies.
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The TikTok trend of Loud Budgeting has created a social media storm. Shane and Tonya discuss Loud Budgeting, what is means for your agency, and how to authentically use the trend in your marketing to Gen Z's and Millennials.
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Shane and Tonya discuss the ins and outs of writing E&S insurance and what standard preferred agents need to know to be successful.
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