Maximizing Marketing: Kevin LaSage's Data-Driven Strategies and the Impact of Digital Evolution on Home Service Contractors

Ever felt like you've tapped into a superpower within yourself? Jesse Cloud joins me, Corey Berrier, on a special birthday episode to unpack the concept of trusting our innate instincts and leveraging them to skyrocket growth and success. With Jesse's incredible story of purchasing his first home at 24 and my own transformation from obscurity to an internationally recognized sales trainer, we dissect the profound effects of maintaining a grateful perspective and consistently keeping one's word.

There's something magnetic about individuals who pivot from battling adversity to mentoring others in similar straits. In our heart-to-heart, we explore the immense influence mentors exert on budding professionals and how belief in someone's potential can fuel an unimaginable drive. We share tales of fortitude, from braving the tumultuous tides of car sales to the relentless pursuit of self-betterment despite the critics. Our discussion peels back the layers of resilience necessary to conquer setbacks and reinvent oneself, a theme that repeatedly echoes through the narratives of both Jesse and myself.

As we unfurl the blueprints of building successful teams and businesses, the episode morphs into a treasure trove of actionable strategies. It's about mastering the art of setting high standards, embracing the transformative power of adversity, and seizing every flicker of opportunity. Jesse's journey from the world of insurance to sales supremacy serves as a testament to the undying spirit of entrepreneurship. Together, we attest that when you marry a value-driven mindset with a relentless pursuit of personal development, the boundaries of success get pushed into oblivion. Join us for a raw, inspiring, and potentially life-altering conversation that transcends the norm and propels you into action.

https://elliott247.com

https://www.facebook.com/jesse.cloud.14?mibextid=dGKdO6

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

When the clock strikes the hour and not a second later, you know you've met someone who values punctuality as deeply as I do. This episode isn't just about sticking to a timetable; it's an impassioned exploration of ethics in the trades, where core values like thoroughness and a relentless drive to exceed expectations hold the key to excellence.  I'm not just discussing HVAC systems or the intricacies of plumbing—I'm seizing the call to elevate our work ethic to illuminate the path that leads us to outshine the rest in service and value. We navigate the treacherous waters of mediocrity and finger-pointing, steering clear by nurturing an unwavering commitment to integrity across every job.

But it's when we touch on the moral fabric of honest selling that this conversation truly resonates. Imagine ensuring that the very air your customers breathe in their homes is clean and safe—this is the reality we confront with unwavering resolve. Sharing my own battles with substance recovery, I invite you to reflect on the weighty choices that shape our health and the health of those we serve. It's more than a trade; it's a testament to the virtue of doing what's right for fulfillment that transcends transactions and crafts, not just a livelihood but a life rich with satisfaction and prosperity. Join me in a heartfelt call to action that aspires to instill genuine value and integrity at the heart of our business practices.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Embark on an extraordinary tale of transformation as we welcome Peter, CEO of Bluon, and Adam, SVP of Software and Data, who recount their journey from the world of chemical R&D to becoming trailblazers in the HVAC industry. Uncover the genesis of Bluon and the way these visionary leaders addressed the critical Freon issue, offering a doorway to a world where immediate access to retrofit instructions and comprehensive manuals is now at every technician's fingertips. Their narrative illustrates how innovation springs from the most unexpected places, reshaping entire industries and redefining the role of data and software in hands-on professions.

The age of artificial intelligence has dawned, and with it, our guests share the emergence of an AI system that's altering the landscape of tech support. Imagine a reality where the collective wisdom of seasoned professionals is encapsulated within an AI, offering instant, accurate responses to complex HVAC inquiries. Peter and Adam discuss the creation of an 'AI treasure trove,' the potential consciousness of such systems, and the profound implications for learning, problem-solving, and the integration of these advanced technologies within a traditionally skeptical trade community.

Lastly, we tackle the formidable challenges facing the trades industry today, from the decline in traditional apprenticeships to the generational shift towards just-in-time learning. The episode examines the revolutionary impact AI could have on HVAC technician training and the imperative for businesses to adapt or risk falling behind. Peter and Adam offer insights into how Bluon is equipping technicians and companies with self-directed learning tools, ensuring the vibrancy and sustainability of the trades for future generations. Join us for a thought-provoking discussion that bridges the gap between practical expertise and cutting-edge technology, setting the stage for a brighter, more efficient tomorrow.

http://bluon.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Join the conversation with Ryan Groth, the visionary behind Sales Transformation Group, as he recounts his evolution from an aspiring athlete to a beacon of leadership within the roofing and trade industries. Our heartfelt dialogue with Ryan unveils the intricate dance of intertwining faith with professional prowess. Hear how his steadfast belief in God has not only navigated him through life's hurdles but also imbued his role as a driven entrepreneur with a sense of empathy and servitude.

In the bustling world of sales and leadership, the quest for balance between spiritual devotion and work commitments often seems daunting. Yet, Ryan and I unravel the transformative influence that a profound relationship with Jesus can impart upon both realms. We discuss how an authentic 'secret place' with the divine can subtly echo through the halls of commerce, enriching the workplace culture without preaching from the boardroom. This episode is a testament to the power of leading by heartfelt example, marrying the art of sales with the wisdom of personal growth.

As we wind down, Ryan offers an intimate glimpse into the scriptural principles that shape his marriage, advocating for a bond fortified by mutual support and spiritual unity. Beyond the personal, we shift focus to practical strategies that can revolutionize sales teams, emphasizing the importance of cultivating relationships and honing leadership skills for sustainable success. Whether you're seeking to deepen your faith, strengthen familial bonds, or elevate your professional game, this episode promises a treasure trove of insights to enrich every facet of your life.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Unlock the secrets of successful business sales with expert Eric Crouse, as we delve into the critical role sell-side M&A advisors play in maximizing your profits and aligning the sale with your personal goals. Together, we'll navigate the nuanced landscape of selling a business, highlighting how Eric's team serves as a bridge between business owners and their ideal outcomes. His insights into strategic buyers versus private equity groups and the necessity of a sale strategy tailored to the owner's vision are invaluable for anyone considering a business transition.

Ever wondered about the complexities of non-compete agreements in business transactions? Our latest episode is a goldmine of information, where we dissect these crucial contracts with precision. Eric shares the finer points of negotiations, how different states, like North Carolina, enforce geographical limitations, and the importance of having a solid advisory team by your side. The in-depth discussion on legal documentation and non-solicitation clauses is essential listening for anyone looking to protect their interests and ensure a smooth handoff of their life's work.

Considering hiring a sell-side advisor? Listen as we explore the optimal timeframes for initiating the sale of your business and the unique support boutique agencies can offer. Eric's commitment to client success shines through as he shares the importance of choosing the right advisor—one who not only has a stellar track record but also values building a lasting relationship beyond the transaction. And for those in the home service industry, Eric has an exciting tool to share—a no-obligation business valuation calculator that could revolutionize the way you view your company's worth.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Have you ever wondered how the lowest points in life can lead to the greatest triumphs? Sean Crane's story is the epitome of transformation, and in this heart-to-heart session, he reveals the journey from addiction and false accusations to leadership and success. Together, we peel back the layers of hardship to uncover the resilience and tenacity needed to rewrite one's destiny.

The conversation takes an intimate turn as Sean and I exchange our personal battles with sobriety, the intricate dance with our inner demons, and the powerful realizations that come from self-reflection. We touch upon the courage it takes to maintain our promises to ourselves and how these commitments can dramatically elevate our self-worth and catalyze monumental changes in our lives. It's an exploration of how altering our daily actions and mindset can lead to enriching our wealth, health, and relationships beyond measure.

In a testament to the human spirit, Sean's post-prison life is nothing short of extraordinary. From just $200 and a trailer to becoming a certified personal trainer and business owner, his story is a masterclass in seizing opportunities in the face of adversity. Our dialogue invites you into Sean's world, a place where education, critical thinking, and self-awareness are the building blocks of a life once deemed impossible. His generous offer of a free copy of his book, "Prison of Your Own," is the cherry on top of this inspiring episode that's bound to leave you moved and motivated to embrace the growth that awaits on the other side of challenges.

https://docs.google.com/document/d/11Fr01ujJ0Qnrx9i8hsRhK2YITrlMsgDlfpQNDc33uVo/edit

https://www.unstoppable365mfr.com/mastermind

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Have you ever considered that the robustness of your business could hinge on the health of your body and mind? That's the enlightening conversation I engage in with Sean Crane, a seasoned coach who's no stranger to the world of contractors. Together, we dissect the intricacies of instilling new habits in an industry synonymous with hardiness and resilience. Sean's insights unveil how prioritizing personal well-being isn't just about feeling good—it's essential for energizing businesses, fostering vibrant company cultures, and fortifying family bonds.

This episode isn't just a chat; it's a toolbox brimming with strategies for a holistic approach to life that transcends the job site. We unpack the significance of setting daily intentions, the invigorating effects of morning workouts, and the role of nutrition in maintaining peak performance. I get personal, sharing stories of how fully engaging with my family after hours and managing health with precision has revolutionized my life. Moreover, we discuss the transformative experience of cold plunge therapy, a testament to its ripple effect on mental grit and physical well-being.

Wrapping up our deep dive, we extend an invitation to an exclusive retreat in Tampa, offering a space for like-minded professionals to network and evolve. Touching on the importance of personal growth through discipline and adversity, we reflect on the intense demands of physical fitness and the parallels it shares with entrepreneurial tenacity. By presenting my continuous journey of self-improvement, I hope to spark a flame in our listeners, encouraging them to embrace a life of balance, accomplishment, and, ultimately, joy. Join us as we lay out the blueprint for a life where health and accountability are the bedrock of success.

https://docs.google.com/document/d/11Fr01ujJ0Qnrx9i8hsRhK2YITrlMsgDlfpQNDc33uVo/edit
https://www.unstoppable365mfr.com/mastermind

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Unlock the secrets of sales mastery and leadership finesse with Tim Brown, a dynamic marketer who transformed his skepticism of sales into a fiery advocacy. Join us as he recounts the meteoric rise of Sydney, who leaped from a modest income to an astounding $3 million in sales within a year, all through Tim's expert mentorship. Our candid conversation navigates the transformative journey from sales aversion to passionate sales education, laying bare the pivotal role of genuine product belief and the marriage of customer care with charisma for sales success.

Ever wondered how to capture attention in the saturated home service industry with something more than just a handshake and a brochure? I've got tales to tell—from wizard costumes to free tattoos—showcasing my decade-long quest to master the art of memorable marketing. In this episode, Tim and I dissect whether all attention is good attention, but more importantly, we reveal how outrageous marketing stunts can carve a distinct identity in a crowd of competitors. With our insider tips, your business can stand out, grabbing eyeballs and turning heads while still selling with integrity.

We wrap this enlightening escapade with a peek into the often-overlooked strategy of DIY business training for HVAC and plumbing professionals. By generously sharing knowledge that rivals our own services, we prove that educating the industry isn't just about goodwill—it's a savvy move that builds trust and cements expertise. Laughter ensues with industry-related memes as we celebrate the shared knowledge that elevates businesses, ensuring you walk away not just entertained but armed with actionable strategies to take your business game to new heights.

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

Unlock the psychological secrets behind successful marketing strategies with Ryan, the mastermind from Wizard of Ad's, in our latest episode. We guarantee you'll come away with an arsenal of insights to influence customer behavior and bolster your brand's resonance. From the essentials of building trust to the art of creating an unforgettable character like Billy Ray for Drain Magic, this conversation is packed with real-world examples that illustrate the power of authenticity and entertainment in advertising.

Prepare to rethink everything you know about connecting with consumers as Ryan and I dissect the importance of aligning your business's values and convenience with customer expectations. We share enlightening stories, like the shift from aimless promotions to targeted messages that catapulted companies forward, and discuss the strategic timing of offers that turn lukewarm leads into hot prospects. Whether it's heating services or accounting firms, Ryan's expertise shines a light on leveraging service cycles and reducing acquisition costs through smart, value-driven communication.

Finally, we give you an exclusive sneak peek into an upcoming book co-authored by Ryan, which promises to revolutionize the way businesses approach scalability and ease in sales. This episode isn't just a treasure trove of marketing wisdom—it's a launchpad for anyone ready to elevate their brand and make a lasting impact on their industry. Tune in for a session brimming with strategies, laughter, and a deep dive into the power of simplicity in messaging that sets you apart from the crowd.

ryanchute@ryanchute.com

https://sellingrevolution.com

http://www.ryanchute.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/

In this episode, Corey Berrier talks with HVAC expert Gene Slade about his journey from starting with a basic toolkit to building a successful business. Gene shares insights on overcoming business challenges and strategies for growth and resilience. The conversation also covers the effectiveness of radio advertising in establishing a service-based business, with Corey reflecting on his own experiences in local radio. The role of AI in customer service, particularly in handling weekend calls and the value of recorded CSR calls, is discussed. Additionally, the topic of indoor air quality, its impact on health and home comfort, and tips for homeowners on system assessments and heating checks are explored.

Remember to leave a 5-star review on platforms like Apple Podcasts or Spotify if you find this episode informative and valuable.

http://leadninja.ai
http://leadninjasystem.com
239-848-6533 mobile
https://www.facebook.com/genesslade

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3


https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/corey.berrier

https://www.linkedin.com/in/coreysalescoach/