Mediate before it escalates with Danielle Lim, Aileen Stewart & Gillian Moore from Senior Living Mediation

Are you in Marketing or  Sales?  Then you cant afford to miss this conversation with Bronwyn White.

Bronwyn White is the founder of New Young, a research and market intelligence company that helps businesses connect with the cashed up, time affluent baby boomer generation.

Bronwyn is passionate about smashing myths, stereotypes and age bias in marketing to boomers that is rife due to ignorance, prejudice and inexperience - and it is costing Retirement Village operators millions of dollars.

Bronwyn says that if you were to look at the Baby Boomer generation as it's own economy, it is the 3rd largest economy behind the USA and China - yet it is a segment that is being ignored.

In this interview we discuss the mismatch of imagery used in campaigns which are not connecting with this segment.

Are you advertising on Pinterest?  you should be!
 

This week I have the pleasure of speaking with Rulla Asmar, the Principal at Marchese Partners.

Rulla's Architectural project  experience  spans the Seniors Living, Aged Care, Multi-Unit Residential, Hospitality and Education sectors in both Architecture and Interior Design.

Rulla is knowledgeable and passionate about the sector and is a key member of the Marchese Partners Seniors Living and Aged Care Leadership team.

In  this discussion we discuss:

• Rulla's personal story of  completing her bachelors (Honors Degree) at the renowned Southern California Institute of Architecture, to becoming the Principal of Marchese Partners in Melbourne
• Her inspiration for design that empower  personal stories
• Expectations  of the emerging Baby Boomer Market and the must have's in regards to design in the Retirement Living Space 
• Growing demand for Integrated sites that offer Retirement Living, Community Care, Aged Care, and other primary local health services in the one location.

When asked who she is most inspired by - she quickly responds, "My Team".

In addition to her professional work, Rulla is committed to mentoring emerging designers, and teaching design.

You will not want to miss this conversation with Cynthia Payne - Managing Director of Anchor Excellence!

Cynthia candidly shares her childhood & what has motivated her to become the inspirational Leader she is today.

Told that she wouldn’t amount to anything at a very young age, nothing could be further from the truth, which you will discover listening to this truly inspirational and raw conversation.

Now with more than 30 years executive leadership experience and over 20 year as a Director in both NFP and FP boards. It is clear  through this conversation the level of passion Cynthia has about leaders, supporting and enabling them and consumers’ lived experience

This interview will inspire and motivate you  on many levels.

 As a project sales manager for off the plan sales, at the beginning of any new project I deliberately immerse myself in getting to know the best of the best in the local area when it comes to what I call my extended team of professionals, a team that I personally meet with and handpick to ensure that our values are aligned in overcoming  what i know will be roadblocks from purchase through to settlement for my clients.

On today's podcast, I'm talking with one of those extended team members, Nathan McCracken from Crackers Clear-out,  a business that started as a result of Nathan's family, trying to go through the downsizing process for a family member and not being happy with the service that was  provided. 

Nathan and his team now proudly partner with retirement organizations and aged care providers in Sydney and Canberra providing a trusted service during the downsizing journey.

They understand that downsizing can be an emotional time choosing what to take and what not to take to a new home can be a stressful yet necessary part of the journey.

Are you currently dealing with resident disharmony in your village or community and unable to find a mutually agreeable outcome?  Then you don't want to miss today's  Retire Talk episode where I speak with Danielle Lim, Aileen Stewart and Gillian Moore from Senior Living Mediation.

Their goal is to  find solutions for residents and operators who find themselves in dispute. 
Saving you time, money and stress. 

This listen will save you time, money & ensure your community "vibe" remains high when conflict arises.

Today I speak with  good friend, colleague and founder of Marketability, David Lo Russo .

Marketability was founded 22 years ago.  The vision,  simply to be recognised as the finest and most trusted advisor to the community living sector in its two interrelated key areas of business :

• Research & Advisory
• Project Sales & Marketing

Last year in the midst of the covid-19 outbreak, the Marketability team together achieved the settlement of over 200 units (close to $210 m in sales revenue for their clients).

Marketability is built on  5 key values and principles, 

• To be refreshingly authentic
• Be a lifetime learner
• Have a collaborative and innovative mindset
• Be bravely resilient
• Always be customer champions.

David shares the importance of being valued aligned with your customers and the people you work with .

His team act to have impact. They create communities with heart. T

You wont want to miss this raw and heartfelt conversation.

This week Jamie Langdon, the marketing and communications manager for Benevolent Living in Rockhampton  shares that she and the team at Benevolent living are creating something very special and different when it comes to seniors living in QLD.  The team are breaking down barriers between aged care and the community at large by focusing on the key elements. socialisation, physical activity and creative engagement.  Download the episode to listen.

Tune into Episode 2 where Alison speaks with managing director Jennifer Gilmore about her passion for design in the RV space and the milestone projects that started Gilmore Interior Design.

I am so thrilled to have join me for this first episode, the beautiful Jodie Prosser.

Many of you would know Jodie in her role as the director of Leadership and Learning at DCM.  BUT there is so much more to this incredible lady to uncover.  She has an incredibly rich history within the industry and is doing remarkable things. 

You cant help feeling uplifted after listening about her passion for all things Retirement Living.

Hi All, 

It's Alison Abel here, and I am so excited to share that the very first episode of Retire Talk is Coming soon!

It is a podcast where we will discuss all things RV.

Having previously dabbled in radio, a year ago during the covid-19 lock down, I once again picked up the microphone.  I really didn't know what i was doing, but what i did know is that i had a real thirst and passion of getting to the heart of why people do what they do, particularly in the RV environment.

Each week, I will deliver enlightening & uplifting conversations with industry colleagues and experts in the area of Market Research, Marketing, Project Sales, Village Management and much more.

I cant wait to share these relevant and relatable stories of people just like you and me who are doing great things in the RV environment.

I hope you will join me.  See you soon.