Michelle Hu Sold 30 Makeup Cases in Month 1: Over Six Years She Built a Seven-Figure Business

Sienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy!

Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program. 

In this episode of Female Founder World, we're covering a lot of really good stuff: lessons on building a bootstrapped beauty biz, how to find your community, making the pivot from self-manufacturing to working with manufacturers, overcoming self doubt, key pieces to doing great in retail, and specific insights from the Sephora Accelerate program.

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Sienna's business: https://www.glosshood.com

• Group Business Coaching: Registrations open 10 March (Check the Female Founder World Instagram).

Sienna's Resource Recommendations: 

• AccuGraphiX: https://bar-code.com—Sienna was able to get the barcode stickers she needed in less than 24 hours.
• Go Daddy Studio (fka OVER): https://apps.apple.com/app/id535811906 Sienna has used this app for over four years now for easy graphic design.
• Book: 'Venture Deals'

Kristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy!

Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, created by Reese Witherspoon's production Hello Sunshine.

 Kristyn has been building the biz while working her fulltime job for the last three years, and she actually quit her job the day after we recorded this episode. We talk a lot about what it really takes to go 'all-in' on your business idea: do you need to move to a lower tax state? How much money do you need to have in the bank to quit your job? How do you overcome the mental hurdle and truly trust yourself? Kristyn's going through all of those big questions right now.

In this episode Kristyn shares some hard-won learnings from starting her own business and inventing a brand new product, huge challenges she faced on Kickstarter, and how she has been able to get some incredible angel investors to notice her. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Kristyn's business: https://www.crateawayco.com

• Group Business Coaching: Registrations open 5 March (Check the Female Founder World Instagram). 
• Kristyn's Questions List: Dropping in the Female Founder World Group Chat 5 March: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

Samantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy!

Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear.

Her brand, Naked Sundays, has executed so well on that idea–it's grown 1133% since its first year in business. After becoming a viral staple in Australia, they’ve launched all over North America and the UK.

In this episode Samantha shares how Naked Sundays created such an amazing launch, what Samantha has prioritized to find such virality, how press has impacted their sales, and so much more. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  
• Free Group Business Coaching with Gretta van Riel: https://bestie.femalefounderworld.com/Gretta-van-riel-coaching
• Free Group Business Coaching with Samantha Brett: https://bestie.femalefounderworld.com/group-business-coaching-samantha-brett 

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Samantha's business: https://us.nakedsundays.com/en-ca

Nancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy!

Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction. 

After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella.

tbh it's rare to find someone who has experience with a scrappy launch, bootstrapped for years, fundraises hit nine figures and ALSO has sold the business--and is happy to talk about all of it. 

In this episode Nancy shares Briogeo's early marketing tips, how she's scaled a team and a business, and what life looks like now post-aquisition. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Nancy's business: https://www.briogeohair.com

Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue!

Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it.

In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
• Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==

Madison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in revenue.

In this episode Madi shares the behind the scenes in going from idea to a fully launched product, how they've found traction on social media, and how she's been able to show up as the face of her business as someone who's more introverted. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
• Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Madi's biz: https://35mmco.com/

Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy. 

In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.

Links

•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Lisa's biz: https://experimentbeauty.com/

• Try the ShopMy Affiliate platform: https://shopmy.us/home

It’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach.

Links

• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Diarrha's biz: https://www.amicole.com/

Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.

In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business. 

Links

• Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
• Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Elle's biz: https://foldup.com.au/

Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle.

Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!

Links

• Retail Bootcamp Waitlist: https://bestie.femalefounderworld.com/retail-bootcamp
• Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
• Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  
• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
• Check out Sophie's biz: https://www.gentlehabits.com.au/