Moving Your Real Estate Business to a New Town

This week, we speak with Ramon Casaus, founder of author, podcast host, ROC Real Estate Partners, and creator for Broke Agent Media (BAM). He believes that as the industry evolves, listing agents will have the advantage. In fact, he’s already made the decision to work exclusively with sellers. He also thinks that as competition increases, real estate professionals will need to partner with “big money” to survive. ROC recently partnered with PLACE, a multibillion-dollar real estate tech company, which has enabled his team to sell 500 homes a year.

Join us to better understand the power of expired listings to grow your business faster and easier, find out a brilliant tactic to start conversations with disheartened sellers that instantly builds credibility, and discover more about PLACE and how it fixes two of the problems brokerages have never been able to solve.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Book: No Permission Needed: There Is a Mentality Before There Is a Reality by Ramon Casaus

·      Instagram: @ramon.casaus

·      FREE e-book: Lead Generation for Real Estate Agents

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

 

0:00     Introduction

0:40     Ramon’s business bio

1:38     About No Permission Needed

3:51     Quality of expired listings leads

6:06     Framework for calling expired listings [Golden Nugget]

10:04   Finding expired listings to pursue

12:03   Using cold reading to break through

16:18   About PLACE | Ancillary services

21:50   Why partner with PLACE?

24:01   A combo of confidence and humility

26:56   Thoughts on the industry

28:08   Thoughts on joining a team

30:51   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Expired Listings: The Cash Cow of 2024

When it comes to customer reviews, there are only two things to remember: to get reviews, you need to ask for them, and to attract business, you need to respond to them. When you realize that 98% of consumers read reviews and nearly all report having their purchasing decisions influenced by them, it’s not difficult to imagine your business disappearing from the radar if you aren’t actively requesting and managing consumer feedback. In today’s Silver Dollar episode, we review the latest research on customer reviews and identify what you can do to attract and retain more business. Join us to find out which channel produces the greatest number of local reviews, the three most influential aspects of them, and the best way to get more.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Blog: 5 Reliable Ways to Get Oodles of Local Business Reviews

·      Stay Paid: Ep. 210: How to Respond to Haters

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

1:47     Review-dependent industries

2:41     Top review sites

4:18     Most trusted review sites

6:23     What prompts a review

8:23     Best ways to ask for reviews

11:56   The ROI of responding

12:48   Influence of reviews

13:49   Key takeaways

15:28   Action Item

 

The Best Ways to Ask for Customer Reviews

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

 

 

In this episode, Charles Mohr, founder of ADAPT Container Homes and the consummate entrepreneur, tells stories of setbacks and success, including how his home was destroyed not once but twice. But the true value that comes from listening to our inspiring conversation is in hearing how Charles models a commitment to a larger purpose (the lifeblood of every successful entrepreneur’s journey) and learning from his example.

Join us to find out the three most important qualities an entrepreneur needs to sustain their vision, discover a critical lesson that no entrepreneur can afford to ignore, and hear about ADAPT Container Homes and it’s unique response to the affordability crisis in housing, mounting environmental challenges, and our deep desire for community.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Website: adaptcontainerhomes.com

·      Social media: search “Adapt Container Homes”

·      FREE e-book: 5 Can't-Miss Strategies for Spring Market Success

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

1:09     Guest introduction

1:30     Charles’s backstory

5:47     Core principles of entrepreneurship

8:12     Misfortune leads to inspiration    

15:34   Sidebar: powerful business lesson

17:10   Meeting the affordability crisis

19:57   The idea takes form

23:08   The idea’s viability

24:52   The logistics

29:02   The vision for development

33:24   The entrepreneurial vision

35:21   Targeted locations and buyers

39:21   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

 

Think Like a Master Entrepreneur

 

 

Even the most experienced sales professionals sometimes need to be reminded of the fundamentals. The three essential sales lessons we discuss in this week’s episode have, when forgotten, cost us tons of money in lost opportunities. We guarantee that, regardless of your industry, reinforcing them will immediately improve your bottom line. Join us to understand the positive impact that applying the most nuanced aspect of sales will have on all aspects of the customer experience, discover an incredibly simple way to convey excitement and assume the close from the very beginning of a conversation, and find out the real reason why so many struggle making sales calls and what to do about it.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazine.

Connect | Resources

FREE printables you can use to stay in front of your customers this upcoming Easter:

·      Easter Treats for Your Favorite Yolks

·      Easter Bunny Card for Prospects

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

1:50     Lesson #1: Emotional intelligence    

3:43     Fundamental sales mistake

4:44     Figure out the prospect’s desired result

5:38     Matching and mirroring

7:46     Lesson #2: Assume the close

10:30   Lesson #3: Control the activity

11:55   Study: talent vs. persistence

15:17   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

 

3 Sales Lessons That Made Us Millionaires

This week’s Stay Paid interview features Tom Storey, a listing agent who leads the Storey Team in Toronto, Canada. In a city where 1 in 60 people already have an agent, Tom consistently ranks among the top 1% of agents nationally. His strategies aren’t fancy gimmicks—they’re actionable tactics you can implement tomorrow. Listen to find out how to avoid burnout and unlock the exclusive benefits listing agents enjoy, discover the often-ignored lead source Tom used to secure two listings in one week, and uncover the three-step system that will set you apart before your first meeting, guaranteeing you stand out from the competition. This is an opportunity to learn from the best and transform not just your business but your life! Don't miss this chance to join the top 1%.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

·      Instagram: @thestoreyteam

·      YouTube podcast: @TheTomStoreyShow

·      FREE lead magnet: The 2024 Ultimate Home Seller's Guide

You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

1:10     Tom’s business bio

1:38     Listing agent success

3:22     Benefits of being a listing agent

4:24     The ONLY thing that matters

5:43     Listing sources

7:23     YouTube strategy

9:52     Farming

12:10   Postcard messaging

13:50   Thoughts on marketing

15:37   Prelisting process

19:50   Assume you’re in competition

20:50   Tom’s presentation model

24:04   The commission convo

25:16   Thoughts on objections

27:57   Success comes from action

32:18   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

 

 

Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta ads that make running them a no-brainer, find out specific strategies to optimize each of the six ad campaign types, and hear about our secret hack for creating eye-catching, scroll-stopping ad images.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

FREE webinar: The #1 Lead-Generating Facebook Ad Agents Should Run in 2024

FREE printable resources:

·      Social Media Analytics Tracker

·      Digital Advertising Terminology Cheat Sheet

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

0:57     Value of social media marketing

2:22     Step 1: Create your business pages

3:48     Step 2: Set up your Ads Manager

4:14     Objective: awareness

6:00     Objective: traffic

6:23     Objective: engagement

7:47     Objective: leads

10:28   Objective: app promo and sales

10:55   Step 3: Create ad set

11:10   Targeting options    

16:36   Step 4: Create your ad

16:59   Interruption marketing

17:55   Secret hack (AI images)

19:40   Track KPIs

21:53   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Getting Started with Meta/Facebook Ads

 

Ed Stulak is a four-time Stay Paid guest, an Instagram genius with 53K+ followers, and an author and active real estate agent. In this episode, he shares how he’s achieved social media success and offers Golden-Nugget advice for how others can do the same. Join us to find out the one thing that will never go out of fashion on social media (but that too few users do), the five most compelling types of content that receive the greatest attention, and the best tactic for sparking popular content ideas.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Social Media Success 📕

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

2:20     Ed’s business bio

2:50     Synopsis of Expose Yourself

4:00     Evergreen social media content

6:52     Give to get

8:31     The challenge of standing out

10:04   The power of engagement

13:31   5 most attractive content elements

18:45   Mimic viral videos

23:12   Thoughts on poor-performing videos

24:52   Ed’s next steps

27:46   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Blow Up your Social Media engagement in 2024 | The ONE TIP that changes Everything

In this episode, we explain the five love languages as described by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. From each, we draw a lesson that leaders can use to create better relationships with the people they work for, with, and adjacent to. Join us to find out the error we often make when communicating with others, even when we understand their perspectives, learn the many ways you can specifically connect with people who speak different love languages, and discover why it is important to first understand your own love language before seeking to understand others’.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

·      The 5 Love Languages: The Secret to Love That Lasts by Gary Chapman

·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

 

0:00     Introduction

0:57     Love languages explained

2:38     Application to marketing

4:57     Affirmation

6:45     Acts of service

8:03     Quality time

10:09   Gifts

11:56   Physical touch

13:04   Be authentic and mindful

15:36   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

 

 

Welcome to our in-depth analysis of the top 5 Super Bowl commercials of 2024! Join us, Luke Acree and Josh Stike, seasoned marketing professionals, as we dissect and discuss the most captivating ads from this year's big game. From heartwarming narratives to bold marketing strategies, we're here to provide you with valuable insights into what makes these commercials stand out in the crowded Super Bowl ad space. In this video, we'll take you through each commercial, highlighting key elements such as storytelling techniques, brand messaging, audience targeting, and overall effectiveness.

As marketing pros, we'll offer our honest opinions on what worked well and what could have been improved, providing you with a behind-the-scenes look at the thought processes behind these multimillion-dollar campaigns. Whether you're a fellow marketer looking to gain inspiration for your next big project or simply a fan of creative advertising, this video is for you!

Get ready to dive deep into the world of Super Bowl commercials as we unravel the secrets behind the top 5 ads of 2024. We'd love to hear your thoughts on the top 5 Super Bowl commercials of 2024! Which ad was your favorite, and why? Do you agree or disagree with our analysis? Share your opinions in the comments below and let's keep the conversation going!

 

Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast

 https://www.facebook.com/staypaidpodcast

 https://www.instagram.com/staypaidpodcast

 

 

 

 

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they’ve sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what’s necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share.

💥 Visit the home of Stay Paid at remindermedia.com to explore the world’s best marketing.

Connect | Resources

FREE e-book: Getting Started with Relationship Marketing

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

1:57     Chris’s business bio

2:27     An intentional reboot

4:48     Serendipitous relationships

8:19     Breaking the ice | GOLDEN NUGGET

10:18   Controlling the controllables 

12:39   300+ touchpoint system

16:10   Cost and value of system

19:37   Biggest mistakes agents make

20:06   Balancing business and leading people

21:26   Origin of Blu.Ink name

24:42   Action Item

 

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing