Podcast Summary
Insights from Nick Viall on Podcasting, Business, and Finance: Nick Viall, a Bachelor Nation star, grew a successful podcast business with 150M downloads and founded NV Media. Bitcoin's ETF availability makes it more accessible for investors, as shared in this episode.
Nick Viall, a well-known personality from Bachelor Nation, has leveraged his reality TV fame into a successful podcasting business. With over 150 million downloads in the last 5 years, The Vio Files is one of the top culture podcasts in the world. Nick has now founded his own media company, NV Media, which is an audio-first lifestyle company focused on pop culture and relationship-themed shows. Bitcoin can now be traded via an ETF, making it more accessible to investors. Nick shared his insights on starting and growing a podcast, including his revenue sources and expenses. The availability of Bitcoin through an ETF is a positive development for those bullish on the cryptocurrency. Nick's personal life remains busy, with upcoming travels and events. Overall, this episode offers valuable insights for anyone interested in podcasting, business, or finance. Don't miss it!
Staying true to oneself despite external perceptions: Nick values authenticity and focuses on opinions of those closest to him, rather than trying to control or edit his image for public consumption.
Nick values authenticity and self-awareness, recognizing that people may perceive him differently based on the context in which they encounter him. He emphasizes the importance of staying true to himself and focusing on the opinions of those closest to him, rather than trying to control or edit his image for public consumption. Nick acknowledges that reality TV can present challenges in terms of control and perception, but he chooses not to waste energy trying to please everyone. Instead, he prioritizes being true to his character and continuing to work hard at what he does.
Stay true to oneself despite criticism: Focus on the big picture, prioritize business, and don't let criticism derail personal growth and success.
Consistency in being authentic and true to oneself, despite potential criticism or polarizing opinions, is a key to success, both personally and professionally. The speaker emphasizes that while negative feedback can be hurtful, it's essential to focus on the big picture and not let it consume time and energy. They also highlight the importance of treating one's business as a priority and consistently reinvesting in it to achieve financial success. The speaker's experience on reality TV and being in the public eye has taught them that inconsistency can lead to negative attention and a lack of respect from others. Overall, the message is to stay true to oneself, prioritize one's business, and not let criticism derail personal growth and success.
Importance of mental health in managing public image: Limit engagement with negative comments, prioritize creating valuable content, and manage press effectively to protect mental health and career decisions.
Consistency and relevant content, rather than deliberate strategies, have kept the guest's podcast and personal life in the news for over two decades. However, constant exposure to press and public opinion can be detrimental to mental health and career decisions. The guest emphasized the importance of protecting mental health by limiting engagement with negative comments and focusing on creating valuable content. While all press may not be good, it can help run the engine of publicity, but it's crucial to have the tools in place to manage its impact. The guest also shared their experience with hiring a publicist during their time on Dancing with the Stars and how they only continued the relationship when they had something to promote.
The Role of a Publicist in Business Promotion: While a publicist can help increase exposure and business growth, the cost may not be justifiable for everyone, especially those just starting out. Understand the benefits and potential headaches before deciding to hire one.
Having a publicist can be beneficial for promoting a successful business or project, but it may not be necessary for everyone, especially those who are just starting out or whose primary goal is not fame. The cost of a publicist, which can be around $5,000 a month, should be justified by the potential return in terms of increased exposure and business growth. It's essential to understand the difference between needing a publicist for promotion and needing one for managing scandals or negative attention. Some people, like the speaker, prioritize financial freedom and business success over fame and the attention that comes with it. Being a public figure can bring benefits such as access and attention, but it also comes with headaches and negative attention. Ultimately, it's a necessary evil for those looking to promote their business or project on a larger scale.
Consistency, focus on business, and discipline are keys to success: Consistency, focusing on business growth, and maintaining discipline are crucial for achieving success in media, rather than constantly seeking public validation.
Consistency, focus on the business, and discipline are key factors to success, unlike the common pursuit of constant attention and validation from the public. The speaker, who has had significant revenue streams from his show and podcast, emphasizes that monetization should not be the primary goal, and that his day-to-day routine revolves around the show and media company. He also mentions that early success took time to monetize, and that having a female audience and female co-hosts was important to him. The speaker's experience with Cast Media led him to leave and go in his own direction, but the specific reasons were not discussed in detail.
Nick's Journey to Entrepreneurship and Creative Freedom: Nick left his previous company for creative freedom and better deals, leading to his own media company and expansion into producing other shows. He secured an exclusive interview with Gypsy Rose and successfully partnered with a new sales team.
Nick, a successful podcast producer, left his previous company, Cast Media, to produce his own show and establish his own media company, driven by a better deal and the desire for creative freedom. The new arrangement allows him to run his own studios, have control over his team, and expand into producing other shows. This move has the potential to set him up for significant success, as evidenced by the growth of companies like Dear Media. Contrary to popular belief, Nick did not pay Gypsy Rose to appear on his podcast, and he managed to secure an exclusive interview with her despite competition from major media outlets. Nick's background in sales gave him confidence in exploring other sales teams and led him to a successful partnership with his current company.
Securing high-profile guests and creating successful podcast interviews: Investing in relationships, content, and creating a safe, credible platform are key to securing high-profile guests and creating successful podcast interviews. Breakups and timely stories can also drive downloads and create opportunities for guests to speak their truth.
Having a great team and investing in relationships and content is crucial for securing high-profile guests and creating successful podcast interviews. The podcast medium offers a unique opportunity for deeper, unedited conversations that can't be found in quick, sound-bite interviews. The host's team played a key role in securing the interview with Gypsy Rose while she was still in prison, and their investment in high-quality sizzles and a safe, credible platform helped attract guests. Breakups and relevant, timely stories can also drive downloads and create a platform for people to speak their truth. As a podcast host, creating a safe and comfortable space for guests to open up and be vulnerable is essential for obtaining honest and insightful interviews.
Building rapport and trust with podcast guests: Prepare questions, allow guests to express freely, create a comfortable environment, and respect competitors lead to engaging and popular podcast episodes.
Building rapport and trust with podcast guests is crucial for successful interviews. The host shared that it takes time to establish a connection, and being prepared with questions while allowing guests to express themselves freely is essential. The host also emphasized that creating a comfortable environment for guests to share their stories leads to engaging and popular episodes. The host mentioned having over 2 million downloads for some episodes featuring high-profile guests, and they consider competitors as opportunities for growth rather than threats. The host's respect for other successful podcasts and their continued evolution was highlighted as an inspiration.
Envy Perry values competition and uses it as motivation: Perry values competition and uses it as motivation to stay focused on his goals, prioritizing quality over quantity in building his media company.
Envy Perry values competition and sees it as a driving force for his own success. He appreciates the accomplishments of others and uses them as motivation to stay sharp and focused on his own goals. Perry's media company, Envy Inc., is a priority for him, and he's carefully building it with quality content and the right talent. He's currently producing a podcast with Katie Maloney and Dana Wilde, and while he's open to expanding, he's not rushing the process. He's learned from others who have failed in the industry and is determined to do it right, prioritizing quality over quantity. Perry believes that the key to longevity in Hollywood and beyond is staying power and outlasting the competition. He's inspired by successful women, particularly those who are open and vulnerable about their lives, and sees potential in Katie and Dana to provide that kind of support and entertainment for their audience.
Entertainment vs Education in Consumer Landscape: The entertainment industry outperforms education in financial success and popularity. However, some companies, like Envy, operate differently, being fully funded by current success without initial investment. Prioritizing long-term planning and acknowledging uncertainties, Nick and Natalie have seen significant financial growth in their business since 2015.
In the American consumer landscape, entertainment outperforms education in terms of financial success and popularity. This was emphasized through the discussion about the entertainment industry and the success of figures like Taylor Swift and Beyonce. However, the media company Envy, which was discussed, operates differently, as it is fully funded by its current success without requiring initial investment. When it comes to the relationship between love and money for Nick and Natalie, they prioritize long-term planning and acknowledge the uncertainties of future success. They have experienced significant financial growth since 2015, with over 150 million downloads in five years and almost 60 million in one year. Their goal is to reach 100 million downloads, but they don't plan to increase episode output to get there. Regarding revenue, they previously mentioned a goal of 750k annual revenue, but they're not sharing their current numbers to avoid attracting the wrong attention. The discussion also touched on the importance of being inspired by success and the ability to reinvest revenue in people and expenses as a business grows.
Investing in your business is key to growth: Reinvesting in your business can lead to growth, even if it means overspending at times. Protect personal assets with prenuptial agreements and prioritize business investments over material possessions.
Reinvesting in your business is crucial for growth, even if it means overspending at times. The speaker shares a personal anecdote about his uncle's advice and how he has chosen to prioritize investing in his business over material possessions. He emphasizes that many entrepreneurs fail to reinvest and ultimately see their businesses stagnate or fail. Furthermore, the speaker expresses his support for prenuptial agreements, viewing them as a way to protect individual assets brought into a marriage. When it comes to wedding planning, the speaker acknowledges overspending but highlights the potential business benefits, such as increased exposure and impressions. In the context of his relationship with "The Bachelor" show, the speaker explains that while they have moved on to cover other topics, the business relationship remains strong.
Gabby's Priorities and Challenges: Despite her reality TV past, Gabby prioritizes personal growth and finds unique challenges in community-based experiences like Special Forces. She's grateful for opportunities and currently considering a career in therapy.
Gabby Windey, a Bachelor alumna, values her personal growth and prioritizes her time and energy towards her professional and personal endeavors. She has had a successful year with engagements, a win on Special Forces, and a pregnancy. While she has had experiences on reality shows like The Bachelor and Dancing with the Stars, she finds that the mental endurance required in Special Forces is uniquely challenging due to the community aspect and the shared suffering. Despite her past experiences on The Bachelor, she maintains a positive outlook and is grateful for the opportunities she's had. She is currently considering pursuing a career in therapy but has not been able to start this year due to her busy schedule. Overall, Gabby's focus is on moving forward and making the most of her opportunities.
Maintaining focus and effort during good times: Successful individuals understand the importance of hard work during times of success and adversity, and long-term planning and consistent effort can lead to impressive accomplishments and ongoing success.
Successful individuals understand the importance of working hard, especially during times of success and adversity. Nick Viall, a podcast host, media company owner, and soon-to-be father, emphasized the significance of maintaining focus and effort during good times to keep momentum going and outperform competitors. Additionally, Viall advised against burning bridges and maintaining positive relationships for future opportunities. Reflecting on his career, he shared that his most valuable trading secret was the importance of long-term planning and consistent hard work, which led to his impressive accomplishments and ongoing success. Overall, Viall's insights highlight the importance of staying committed and adaptable to achieve professional growth and success.
Learning from successful people: Surround yourself with successful individuals, listen to their experiences, and be inspired to learn and grow.
Being surrounded by successful people and learning from them can be a major motivator for personal growth. During a podcast recording, the speaker shared his experiences of hosting guests like Justin Susie, Jax Taylor, and Francesca Farago, and how listening back to an episode featuring Nick Viall, a podcasting veteran with impressive numbers, made him feel humbled and inspired. The speaker appreciated Nick's intellect and enjoyed their stimulating conversations, which led him to ask many questions and learn new things. He also admired Nick's strategy and intentional ways of doing things differently. Although Nick was more guarded about sharing monetary numbers during their second interview, the speaker believed that Nick had reached a level of success where he no longer felt the need to reveal his playbook or specific numbers to others. Overall, the speaker emphasized the importance of being open to learning from others and being inspired by their success.
Staying true to oneself amidst criticism: Authenticity leads to personal growth and success, don't let external validation define you, and understand the root cause of negative reactions to manage responses effectively.
Being true to oneself, even in the face of criticism and negative comments, is crucial for personal growth and success. Nick Viall, despite his public persona and numerous business ventures, maintains his authenticity and refuses to let external validation define him. He encourages not editing oneself to meet others' expectations, as it can lead to losing one's identity and ultimately, losing the audience's interest. Additionally, understanding the root cause of our reactions to negative comments, such as mislabeling or incorrect information, can help us manage our responses and stay focused on our goals.
Staying true to yourself and focusing on your strengths: Success comes from excelling at one thing and staying authentic, rather than trying to be everything to everyone and chasing every potential revenue stream on social media.
Focusing too much on external factors, such as articles or social media, can hinder your authenticity and prevent you from being true to yourself. Nick's success with his podcast demonstrates the power of focusing on one thing and excelling at it, rather than trying to be everything to everyone. Another intriguing revelation from the conversation was Nick's seemingly minimal focus on monetizing social media, despite its popularity and potential. While many of us prioritize social media for its potential revenue, Nick's massive podcast success has allowed him to shift his focus away from it. This conversation highlights the importance of staying true to yourself and focusing on your strengths, rather than trying to emulate others or chase every potential revenue stream.
Defining a clear niche for podcast success: Finding a clear niche is crucial for podcast success. While entertainment can draw viewers, staying true to educational components is important. Success comes with exploration and finding the right audience.
Having a clear and defined niche is essential for the success of a podcast. The discussion highlights two podcasts, one being a pop culture relationship podcast and the other a career money exploration podcast. Both hosts are still figuring out their niches and refining their focus. The entertainment aspect often draws more viewers than education, but staying true to the educational component is important. Success in a particular category comes with exploration and finding the right audience. Using Nick's experience as an example, it took time to find his niche, but once he did, he capitalized on his success. The hosts also acknowledged the importance of staying focused on their podcasts while considering potential diversification for future opportunities.
Staying Focused and Persistent: Insights from Nick Viall on Trading Secrets: Nick Viall emphasized the importance of dedication and hard work in achieving success, while Trading Secrets hosts shared their commitment to providing valuable info and creating a supportive community.
Success in various aspects of life, including finance and career, requires dedication and hard work. This was evident in the interview with Nick Viall on the Trading Secrets podcast. Nick shared his experiences and insights, emphasizing the importance of staying focused and persistent. The hosts of the podcast, Jason Tardick and Clyde, shared their commitment to providing valuable information to their audience and creating a supportive community. They also announced upcoming master classes and networking opportunities. The episode included a giveaway for a listener who left a review and shared their biggest takeaway. Overall, the conversation highlighted the importance of staying informed, staying committed, and staying true to one's goals. Tune in to Trading Secrets for more insights and inspiring conversations.
