Nootropics, Collagen, Gut Health & Hormone Balance: Unpacking The Biggest Wellness Buzzwords of 2022

Dr. Rachel Goldman is a licensed clinical psychologist, speaker, consultant & Clinical Assistant Professor of Psychiatry at NYU Grossman School of Medicine specializing in health behavior change, stress management, eating behaviors, the treatment of obesity and weight management.

We discuss: 

• Rachel’s background, education & training and some of her consulting highlights, including the 2022 film, The Whale starring Brendan Fraser and sharing a stage with the queen herself, Oprah Winfrey  

• What media gets right & wrong about obesity medications (including the names we use to discuss this type of treatment), plus who for whom GLP-1’s like Ozempic are really intended?

• Is obesity really a disease? Why/when it IS, when it’s NOT, and the distinction between obesity as a chronic condition vs. an unintentional misuse of language.

• Making the most of GLP-1 medications: How to increase efficacy, tolerance & medication adherence for patients just starting on these meds– which interventions actually work, and when/why do other adjuvant interventions backfire? 

• Setting patients up for success on GLP-1’s, including defining what that looks like; how long patients should be on GLP-1 medications, and what other lifestyle factors are necessary to consider before prescribing/taking one of these weight-loss medications? 

• The rise of new behavioral modification as a result of “quieting food noise.” Plus, what the term “food noise” actually means and why it’s so hot right now in media & marketing.

• The need for interdisciplinary approaches when prescribing & treating patients with obesity.

Thanks for listening to The Business of Wellness Podcast with Jaclyn London, MS, RD, CDN. 

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🎙️Follow me @jaclynlondonrd & Dr. Rachel @drrachelnyc

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Dr. Jaime Zuckerman is a licensed clinical psychologist, media pro, author, podcast host, and nationally-recognized expert on narcissism and recovery from narcissistic abuse. 

We discuss: 

• New Year’s Resolutions: How they’re made, the psychology behind them, and why we just can’t seem to quit them year over year. Plus, why these come up so frequently for Dr. Z in private practice/with her population of clients, and the similarities/differences between individuals’ unique  New Year’s resolutions 

• The top mistakes people make when making New Year’s Resolutions: Why Dr. Z thinks most of them are too broad, too difficult, set-up for failure, and generally don’t reflect the realities of someone’s everyday life. 

• How to set up a New Year’s resolution that’ll actually work for you: What the “key ingredients” of a good resolution actually are; why you need structures & systems in place to turn your best laid plans into real life action, and what to do when you feel like you have “no time” or “no bandwidth” for your specific goals

• What actually inspires individuals to make their first appointment with a licensed clinical psychologist and/or registered dietitian (like Dr. Z & me, respectfully) and why the answer to this is more surprising & nuanced than you might think 

• How Dr. Z counsels someone to approach goal-setting & actualization without creating increased anxiety/depression, setting oneself up to failure, or falling into the trap of setting goals that are misaligned with your values. 

• 2023 therapy trends to say goodbye to forever– what are they, where did they come from, why Dr. Z thinks they’ve gained traction on social media, and a little trend forecasting on the biggest therapy trends for 2024 (which ones are legit vs. not this year). 

 Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd & Dr. Z @drzpsychologist 

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Faye McCray is Head of Content for Livestrong.com & Well + Good, and she joins me to discuss, unpack & deep-dive on Well + Good’s top wellness trend predictions for 2024.

We discuss: 

• Data selection & curation: How Faye & her team approach this annual trend forecast– what information they used, how they source ideas, the process of following leads & pitching ideas, and ultimately, how this epic list comes together & is ready to publish. 

• Faye’s legal background (!!!) and experience prior to joining the team at Well + Good and Livestrong.com, and what brought her into health journalism.

• Differences in product marketing vs. trend forecasting: How to distinguish between popular products vs. what’s part of a more macro evolution in the wellness industry.  

• Each of Well + Good’s top trends of 2024, including: 

• How the  Real Estate Industry Is Bringing Wellness to Your Doorstep

• How Artificial Intelligence in Personalized Fitness is Getting Smarter 

• Why Nixtamalized Corn Will Stalk Up Your Pantry Shelves

• Supporting Your Hair Health & Longevity Throughout Your Lifespan 

• Home Scents & Why They Matter

• How the Red Hot Sauna Industry May Soon Optimize Your Sweat Session

• What is Strength-Training Your Skin (and Why Is It Having a Moment)?  

• The Next Generation of Postpartum Care & What We Need to Know About It 

• How Everyday Gear Will Perform At-Home Medical Testing 

• Eating for Wellness in 2024 & Why It’s Much More Celebratory 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Frances Largeman-Roth is a Registered Dietitian & the author of the new cookbook, Everyday Snack Tray.  

We discuss: 

• Frances’ background & experience in cookbook publishing, and how she discovered the concept for Everyday Snack Tray

• A behind the scenes look at & deep-dive into the world of cookbook publishing: What works, what doesn’t work, and her expert advice for anyone thinking about/wondering about what it would be like to write, develop recipes for, and publish a cookbook in 2024 and beyond.

• Marketing and distribution of books: Which marketing methods and tactics convert into book sales? What’s the difference between marketing and public relations, and which one matters most when it comes to generating buzz for a new book? 

• Frances’ recipe development process: What inspired her to create this specific type of content, why snack trays make for the ultimate family-friendly meal, and how to use food as a means of celebration any time of year. 

• Best practices including food safety, food styling, and flavor-balancing tips and tricks that’ll instantly take your snack tray game to the next level (before your copy even arrives). 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice on this podcast should not replace medical advice provided by your physician. 

Welcome back to this week’s REPLAY episode of The Business of Wellness!  

Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023. 

 What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners! 

 Today’s episode is a replay of part TWO of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022. 

 In this episode, I forecast five big-bucket trends in the food, nutrition, fitness, & preventative health space–  with examples of brands that were currently leading the way as change-makers for their industries at large. These include: 

1. Personalized Experience vs. Personalization 

2. Immersiveness & accessibility of wellness products– anytime, anywhere 

3. Refocusing mental health on mood, cognition, & heart health 

4. Redefining the buzzword, “hormone balance” and what this means for everyday consumers 

5. Predicting the role of Chat GPT & generative AI on the wellness industry at large

6. Hyper-specific nostalgia in the food industry: Sicily, Nigeria, and 2002

 Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

*Advice provided on this podcast should not replace medical advice provided by your physician.

Welcome back to this week’s REPLAY episode of The Business of Wellness! 

Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023. 

What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners! 

Today’s episode is a replay of part one of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022.

This episode specifically deep-dives on three key areas of opportunity for consumer wellness brands. I get into why I think doing each of these three things can help brands, businesses, products, and services to not only survive the forthcoming economic downturn, but actually thrive during a challenging & competitive period. 

We discuss: 

• What is "wellness" and why is it so difficult to define?
• Our current healthcare model (& why it's more closely aligned with "sickcare")
• Trepidation among health professionals to discuss weight in a conversation about preventative health
• The relationship between food and health (and how this impacts everything else we do in the name of "self-care.")
• Redefining our current understanding of self-care 

Plus, three ways to recession-proof a wellness brand, including: 

1. Focus on your unique value proposition (intentionality) vs. ideology
2. Provide services and/or products that eliminate barriers to behavior change
3. Provide opportunities for customers to build meaningful connection 
   

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

__

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

*Advice provided on this podcast should not replace medical advice provided by your physician.

Kathrin Hamm is the CEO & founder of Bearaby, a sustainable, beautifully crafted  & hyper-functional weighted blanket that’s designed to promote better sleep quality & longer sleep duration. 

We discuss: 

• A personal quest for better rest: How it led her to exploring the world of textiles & consumer products, and how Kathrin’s role at the World Bank influenced her founder’s journey

• The triumphs and challenges of developing a DTC product: What she wished she’d known sooner, and where she found small wins along the way

• Product design & technology vs. brand & marketing: Kathrin’s preference for one vs. the other, and what she’s learned about both in launching Bearaby

• Defining sustainability & functional design for today’s consumer: What she’s learned thus far, and what every/all founders in similar spaces and sectors of the wellness industry  should know about developing and scaling a consumer product in 2023 and beyond

• Trend forecasting: What’s ahead in the wellness industry for 2024+

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Today I’m deep-diving on all things GLP-1 agonist medications and forecasting their impact on the CPG food and beverage industry for 2024 and beyond. Specifically, I discuss: 

• How GLP-1’s change individuals’ food preferences, overall intake, and alter taste perception 

• How the rise of GLP-1’s as the pharmaceutical industry’s “blockbuster” might affect the food industry in the short and long-term, and how food companies could start to approach this topic as they prepare their product roadmaps for the future

• What are some specific concerns among individuals taking GLP-1’s as it relates to food and beverage products, and their own personal tolerance to specific foods in light of medication side effects?

• GLP-1’s and early satiety: We discuss how the medications create feelings of early satiety– what this means for practitioners, how this affects individual patients, and how the MNT for GERD and early satiety may be beneficial when considering / seeking to understand this patient population more effectively

• Alcohol, coffee, single-serve convenience foods, sugar-sweetened beverages, tomato-based products, eggs, veggies and fruit, and high saturated fat, high refined carb food products– what do all of these products have in common, and which ones of these will be better tolerated by individuals taking GLP-1’s vs. not

• Side effects of GLP-1’s that affect diet and lifestyle, and how these translate to CPG foo and beverage industries and product roadmaps/financial forecasting 

• My most fascinating finding of all: How tolerance to GLP-1 medications may be promoted through nutrition education & adopting diet & lifestyle shifts BEFORE STARTING the medication vs. referring to a dietitian/receiving nutrition education AFTER starting a GLP-1. I talk about why the lack of nutrition education & counseling may be affecting medication tolerance and ultimately, affecting a patient’s ability to adhere to the medication long-term due to diet-related side effects.

• The foods & beverages NOT AFFECTED by GLP-1’s that still demand attention for the sake of helping individuals achieve better cardiometabolic health. 

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🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

🎙️Krispy Kreme article from Forbes

🎙️Are GLP-1’s the root cause of consumer shopping shifts? WaPo thinks so (but I’m not sold)

Advice provided on this podcast should not replace medical advice provided by your physician. 

I’m running it back this week to one of your all-time favorite episodes from January, 2022 with the brilliant & talented Kate Lemere. Kate is a Chief Instructor and Founding Trainer at Barry's Chicago. She sat down with me for a proper smackdown of all things diet culture (and so much more). 

 We discuss: 

• How to get (and stay) informed from credible sources 

• Fitness questions she's asked the most (and her answers to all of 'em)

• How to approach finding a routine that works for you

• Why Bala Bangles are kinda stupid (!!!)

I also cover a listener q+a in this episode on the topic of Dry January– my thoughts on this phenomenon, what to know if you’re considering trying it in 2024. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Ali Wing is the CEO of Oobli, a new line of food & beverage products sweetened with sweet proteins in place of sugar and traditional non-nutritive sweeteners that are ubiquitous on the market today. We discuss: 

• Ali’s background in healthcare & CPG: How she became interested in this product/technology, the opportunity at the intersection of biotech and CPG food & beverage, and what makes Oobli a different company to work for vs. others throughout her career. 

• What are sweet proteins? A deep dive on this new biotechnology, commercial/chemical application, and the possibilities for use, including what makes them different vs. other types of sweeteners designed to mimic carbohydrate metabolism.  

• Brand storytelling: The challenges & breakthroughs Ali’s experienced as CEO of Oobli in telling the story of the products and the technology behind them in ways that empower healthcare professionals and consumers to get curious about (and ultimately become brand champions of) Oobli. 

• Trend forecasting 2024: What does Ali think is new & next in food, beverage & biotech? What she’s excited by, and what puts her to sleep when it comes to nutrition & wellness trends. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice on this podcast should not replace medical advice provided by your physician?