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    Office Hours: Digital Accessibility, Do I Need to Be Wealthy to Invest in Sports Teams? and How to Cultivate Your Personal Brand

    enAugust 02, 2023

    Podcast Summary

    • Collaboration and inclusion are essential for teams and individualsCollaboration tools help teams work effectively, inclusivity closes the accessibility gap, and prioritizing accessibility benefits everyone.

      Collaboration and inclusion are key to achieving great things, whether in business or personal life. Atlassian, a leading software company, supports this idea by providing tools that help teams work together effectively, enabling them to accomplish more than they could alone. This is essential for the millions of teams around the world, from small businesses to large corporations, including 75% of the Fortune 500. Moreover, inclusivity is crucial in today's rapidly advancing technological world. Matthew, an entrepreneur from New York City, shared his personal experience of the importance of accessibility and the need to close the accessibility gap for the nearly 61 million Americans with disabilities. However, over 90% of web and mobile advancements are inaccessible to this community, leaving them excluded from valuable tools and services. To encourage more companies to prioritize accessibility, entrepreneurs can share stories and experiences, and emphasize the benefits of an inclusive digital landscape. Furthermore, taking inspiration from individuals like Daniel Lubetzky, who focus on making the world a better place, we can all strive to make our lives more awesome while contributing to positive change.

    • Companies can prioritize accessibility for people with disabilitiesCompanies can make a positive impact by prioritizing accessibility, but many lack essential features. Providing alternative text, custom captioning, and other features can help bridge the gap. Regulation and good intentions can encourage progress, leading to business opportunities.

      Companies can make a positive impact on society by prioritizing accessibility for people with disabilities. Virtue signaling, or publicly expressing support for noble causes, can create a virtuous cycle and encourage more companies to follow suit. However, the current state of accessibility in digital platforms leaves much room for improvement. According to research, a significant number of top websites and apps lack essential accessibility features, such as fully accessible registrations and logins, and lack content descriptions. Providing alternative text, custom captioning options, desktop versions of apps, and other accessibility features can help bridge the gap. While many companies recognize the importance of accessibility and have good intentions, government regulation through acts like the Americans with Disabilities Act can ensure that accessibility is a priority and not an afterthought. Ultimately, prioritizing accessibility is not only the right thing to do, but it can also lead to significant business opportunities.

    • Regulation plays a crucial role in societal progressRegulation ensures progress and equality in societal issues, while individual actions and alternative investment methods can complement it.

      While individuals and entrepreneurs can bring awareness and value to societal issues like accessibility and investment opportunities, there is a need for regulation to ensure progress and equality. The American Disabilities Act serves as an example of how regulation can benefit society, particularly in ensuring accessibility for all. However, in industries like technology and football clubs, the lack of regulation presents opportunities for investment but also limits access for ordinary people. To participate in such asset classes, alternative methods such as pooling resources or seeking partnerships with larger investors may be necessary. Ultimately, it's essential to recognize the role of both individual actions and regulatory frameworks in creating positive change.

    • Supporting children's passions vs inheriting ownGreat dads embrace kids' passions, sports teams' value skyrockets, fractional ownership emerging trend, potential growth in minor leagues

      Being a great dad means embracing and supporting your children's passions rather than expecting them to inherit your own. On a different note, the sports industry presents an intriguing investment opportunity due to the significant mismatch between limited supply and high demand. Sports teams are regulated monopolies, and the deep-pocketed Gulf region has identified them as valuable branding opportunities. The value of sports teams has skyrocketed, with major US sports teams increasing in value exponentially over the past few years, far outpacing inflation and the S&P 500. For instance, NBA teams have increased in value by an average of 387%, and NHL teams have seen a 1,100% increase since 1996. For those unable to afford purchasing a sports franchise, fractional ownership through investing in the corporate parents that own them is an emerging trend. Another sector in sports that could potentially see significant growth is minor league teams, which are still relatively affordable.

    • Considering Investing in a Sports Team: Emotional and Liquidity ChallengesInvesting in a sports team can be emotionally charged and illiquid, requiring careful consideration of potential risks and rewards.

      Investing in a sports team, especially as a minority investor, can be a highly illiquid and emotionally charged experience. The speaker shares his personal experience of considering investing in Glasgow Rangers, but was deterred by the lack of control and potential animosity towards American owners. Instead, he plans to enjoy the sport and attend games with his family, while also taking advantage of the capital influx into the industry. It's important to carefully consider the potential risks and rewards before investing in a sports team, as it may not provide the same level of liquidity and control as other investment opportunities.

    • The power of personal branding in attracting opportunitiesRefine your resume, leverage social media, stay informed, network, and continuously learn to build a strong personal brand and attract opportunities in the tech field.

      Building a personal brand is essential for attracting attention from recruiters and potential employers, especially in the tech field. A 12-year-old's observation of everyone wearing Inter Miami jerseys may seem unrelated, but it highlights the power of popularity and recognition. Similarly, cultivating a personal brand can help marketers, like Kenny from Tulsa, stand out and make a meaningful impact. During the discussion, Nerdwallet emphasized the importance of making smart financial decisions, no matter how small. Meanwhile, Mint Mobile offered a solution to cut down on expenses, making room for investments like building a personal brand. As a marketer, Kenny can start by refining their resume and leveraging social media platforms like LinkedIn and Twitter to showcase their skills and expertise. Building a personal brand involves consistent effort, authenticity, and engagement with others in the industry. By staying informed, networking, and continuously learning, marketers can create a strong personal brand that sets them apart and attracts opportunities.

    • Managing Personal Brand: Identify Key Areas and FocusEffectively manage personal brand by identifying key areas, focusing efforts, and building a platform to share expertise and ideas for career advancement, connections, and a strong reputation.

      Just like businesses have brands, individuals do as well. Whether intentional or not, people form associations when they think of us. To manage this personal brand effectively, it's essential to identify and focus on a few key areas we want to be known for. This could include personal attributes and a professional content area where we can engage in thought leadership. Building a personal brand involves investing time, effort, and resources into a platform where we can share our expertise and ideas. Without a platform, we risk being just an expert speaking into the void. It takes discipline and consistency, but the rewards can be significant, including career advancement, making connections, and building a strong personal reputation. The speaker's own experience demonstrates the power of this approach, having built a successful personal brand in brand strategy and later in disruption through consistent content creation and engagement on various platforms.

    • Expanding domain expertise and creating content on emerging platformsConsistently producing content in a specific domain on emerging platforms can lead to increased brand awareness and professional opportunities.

      Expanding your domain expertise and creating content across emerging platforms can lead to increased brand awareness and opportunities for professional growth. It requires consistent effort, production quality, and resilience in the face of criticism. The speaker's experience of growing his brand around brand and technology led to media appearances, writing gigs, and a book contract. He recommends finding a specific domain of interest and expertise, and consistently producing content on emerging platforms like TikTok to expand your blast zone of awareness. Over time, you can become known as an expert in your domain, leading to potential professional opportunities. It's important to remember that the specific crowds out the general, and consistency is key.

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    Netflix, Wiedźmin, filmy, gry

    Duże pieniądze nie lubią przypadku i ta zasada dotyczy również produkcji gier i filmów. Oczywiście można liczyć na szczęście, ale w długim terminie szczęścia sprzyja lepszym i przygotowanym. Dlatego też wiele decyzji już na etapie przygotowywania scenariusza jest podyktowane wyrachowaną kalkulacją. Nieprzypadkowo Netflix zdecydował się na realizację serialu na podstawie Wiedźmina Andrzeja Sapkowskiego, a Disney podjął wiele zmian w scenariuszu Avengers, podyktowanych wyrachowną kalkulacją.

    Te same zasady działają w przypadku dużo młodszej branży rozrywkowej, czyli produkcji gier. Co odróżnia dobre produkcje od tych słabszych. Jak ocenić potencjał gry. Od czego zależy budżet i jak go ocenić, aby na grze zarobić. Na ten temat w 28 odcinku podcastu "21 Procent Rocznie | Jak inwestować" rozmawiamy z Mateuszem Wcześniakiem, prezesem zarządu Movie Games.

    W tym podcaście

    00:02:17 Mateusz Wcześniak – kim jest prezes spółki Movie Games, notowanej na NewConnect i wycenianej na ponad 100 mln zł
    00:03:03 Skąd gaming pojawił się w życiu zawodowym Mateusza Wcześniaka?
    00:04:35 Doświadczone, czy młode spółki gamingowe? Wady i zalety
    00:06:06 Czy w przemyśle filmowym istnieje przypadek i dlaczego Marvel używał tabelek do produkcji Avengersów?
    00:09:51 Dlaczego tak naprawdę Netflix robi Wiedźmina?
    00:13:40 Kto jest Twoim odbiorcą i dlaczego Patryk Vega ma rację?
    00:17:19 Jak producenci w USA podejmują decyzje o produkcjach w branży rozrywkowej?
    00:18:46 Netflix vs Disney
    00:21:26 Co to znaczy "dobry" scenariusz?
    00:23:04 Jak znajomość branży filmowej pomaga w branży gamingowej?
    00:26:04 Cechy dobrej spółki gamingowej i co jest punktem wyjścia w produkcji gier
    00:31:12 Kluczowe wskaźniki, które warto obserwować podczas produkcji gier
    00:35:12 Jak „oceniać” oceny gier?
    00:37:04 Gry na licencji – kiedy wiadomo, że to się opłaca?
    00:42:25 Czym dzisiaj jest MovieGames i jaka jest przyszłość spółki?
    00:47:57 Przyszłość branży gamingowej według Mateusza Wcześniaka

    Kim jest gość podcastu, Mateusz Wcześniak?

    Mateusz Wcześniak to współzałożyciel i prezes Movie Games. Mając za sobą studia na kierunkach Zarządzania na SGH oraz Socjologii na SGGW, a także posiadając doświadczenie zawodowe w sektorze sprzedaży, finansów oraz marketingu, łączy wiedzę z zakresu nauk społecznych i ekonomii, aby prowadzić spółkę. Doświadczony sprzedawca oraz manager zespołów sprzedażowych, specjalizujący się również w szkoleniach dedykowanych sektorowi finansowemu. Przez lata rozwijał przedsiębiorstwa m.in. w branży deweloperskiej, produktów luksusowych oraz usług finansowych zarówno w Polsce jak i na skalę międzynarodową. Wraz z Aleksym Uchańskim i Maciejem Miąsikiem stworzył Movie Games S.A., Spółkę zajmującą się produkcją i działalnością wydawniczą w branży gier komputerowych. Od grudnia 2018 roku Spółka notowana jest na NewConnect.