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    Office Hours: The Race to a Super App, When to Expand Your Board, and Deciding to Get an MBA as an Entrepreneur

    enNovember 15, 2021

    Podcast Summary

    • The Power of Controlling the Consumer InterfaceControlling the consumer interface can give a company significant power, illustrated by Atlassian software's collaboration tools and Uber's vertical integration strategy in grocery delivery

      Control over the consumer interface holds significant power, particularly in the context of verticalization. Atlassian software, like Jira, Confluence, and Loom, helps teams collaborate and achieve more together, with millions of teams worldwide relying on their solutions. Meanwhile, in the business world, vertical integration is a strategy where companies control multiple stages of production or distribution. In the quick delivery grocery market, for instance, companies like Instacart have traditionally operated under an asset-light model, but competitors like Joker and Go Path are pursuing a fully integrated model. The question from Klas, a listener from Lisbon, touched on this topic, asking if it makes sense for dominant grocery retailers to buy brands to gain access to their loyal customer base in a market with increasing customer acquisition costs. My thoughts are that controlling the handoff or interface with the end consumer can give a company a lot of power. Uber's entry into grocery delivery and baby care items is a prime example, as they potentially have a vehicle in the consumer's home. Portugal, a country with high vaccination rates and growing popularity, was also discussed, as it's becoming a new hotspot for expats. Overall, the power of controlling the consumer interface is a key takeaway from the discussion, with Atlassian software helping teams collaborate and Uber's vertical integration strategy illustrating the potential benefits.

    • Control over end user experience and access to consumer dataCompanies integrating from production to distribution for competitive edge and control over customer base and data. Potential for a 'super app' combining various services.

      The future of business competition lies in full vertical integration, with companies striving for control over various aspects of the supply chain from production to distribution. This was discussed in the context of Amazon's potential competition from Uber in the last mile delivery market, Instacart's success in leveraging existing resources for grocery delivery, and various retailers' reverse integration into private label production. The speaker also mentioned examples of successful reverse integration in the past, such as Sam's Club's private label cola and JCPenney's Arizona Jeans. The race for end distribution and consumer access is a powerful trend, with companies integrating to gain a competitive edge and control over their customer base and data. Additionally, the speaker speculated about the potential for a "super app" that combines various services like payments, transportation, delivery, commerce, and social media. Overall, the key takeaway is that control over the end user experience and access to consumer data is a valuable asset in today's business landscape.

    • Forming a board of independent directors for startupsConsider forming a board when scaling, bringing unbiased advice and expertise; ideal composition includes independent directors with diverse skills; potential drawbacks include cost, time, conflicts, and loss of control

      For startups at a certain stage of growth, forming a board of independent directors can be beneficial for advice and unbiased decision-making. The right time for a board depends on the company's scaling progress and potential investment. Independent directors bring a singular, reasonable, and unbiased voice to the table, acting as a fiduciary to the company. VCs on a board may have conflicting interests, potentially influencing decisions for their own gain. The pandemic has seen a surge in new business formation, making this an opportune time for founders to consider board formation. The ideal board composition includes independent directors with various skill sets, such as finance, legal, marketing, and industry expertise. Potential pitfalls include the cost and time commitment, potential conflicts of interest, and loss of control.

    • Forming an advisory board as a small businessAn advisory board, consisting of experienced individuals with a vested interest, acts as advisors and guardrails, helping navigate issues with a fiduciary mindset, putting others' interests first.

      As a small business, having an advisory board can be beneficial before raising funds for a formal board. An advisory board consists of individuals with business experience and a vested interest in your success. They act as advisors and guardrails, helping you navigate issues. The role of a board member is that of a fiduciary, meaning they represent the interests of others, not their own. This mindset is crucial when giving advice and making decisions. It's important to remember that being a fiduciary means putting others' interests first. Although it may be early for a formal board, an advisory board can provide valuable guidance and support for your business. Additionally, Betterment can help your money work hard for you through automated investment and savings, while NerdWallet offers resources to help you make better financial decisions.

    • Maximize Finances with NerdWallet's Travel Credit CardsNerdWallet helps users earn up to 10x points on travel spending with their expert-reviewed credit cards, ensuring optimal financial gains.

      NerdWallet can help individuals maximize their financial gains, not just through earning, but also through smart spending. Their travel credit cards offer significant rewards, allowing users to earn up to 10 times the points on every dollar spent. NerdWallet's team of experts reviews top credit cards, ensuring users have the most beneficial one for their future financial needs. Additionally, entrepreneurship and a top-tier MBA were discussed. While some believe that an MBA is essential for entrepreneurship, others argue that it may not be necessary, as more people are starting businesses directly after graduation. However, the value of an MBA lies in the certification, contacts made, and personal growth it offers. Ultimately, the decision to pursue an MBA for entrepreneurship depends on individual circumstances and goals.

    • Should I attend business school? Consider career goals, resources, and opportunitiesConsider personal circumstances, career goals, resources, and opportunities before deciding to attend business school. Top business schools offer valuable skills, contacts, and credibility, but they come with a high cost. Successful entrepreneurs without degrees prove it's not a necessity, but most people aren't in that category.

      The decision to attend business school depends on individual circumstances. While some people may not need it if they're already successful in their careers and have access to capital, for others, it can provide valuable skills, contacts, and credibility. The speaker emphasizes that if someone has the opportunity and resources to attend a top business school, they should seriously consider it. However, if one doesn't have the means or isn't at a point where an MBA would significantly impact their career, it might be better to wait or start a business instead. The speaker also mentions that while some successful entrepreneurs didn't attend business school, most people aren't in that category. Overall, the decision to attend business school should be based on a careful consideration of one's career goals, resources, and opportunities.

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