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    Office Hours: Valuing Etsy’s Stock, Tips for Naming Your Business, and How to Ask for a Promotion or Raise at Work

    enNovember 15, 2023

    Podcast Summary

    • Etsy's Success in Niche E-commerce MarketEtsy's large community, record-breaking revenue, and strong financial position make it a compelling investment opportunity despite challenges in the economic environment.

      Etsy, despite facing competition from larger players like Amazon, has managed to carve out a successful niche in the e-commerce market, particularly in the areas of handmade and vintage goods. With a market cap of around $7 billion and a PE ratio of 20.6, Etsy reported record-breaking revenue of $1.7 billion in 2020 due to the pandemic and the resulting increase in online shopping. While revenue growth has slowed in 2023, the company reported $636 million in consolidated revenue and $3 billion in consolidated gross merchandise sales for the recent quarter. Etsy also reported having $1.1 billion in cash and repurchased $300 million worth of its common stock during Q3. The company anticipates a low single-digit decline in gross merchandise sales during Q4 2023 due to the challenging economic environment. Etsy's success can be attributed to its large and active community of buyers and sellers, with over 95 million buyers and 7.5 million active sellers. Despite facing challenges, Etsy's unique niche and strong financial position make it a compelling investment opportunity.

    • Evaluating a company's valuation and choosing a business nameWhen investing, assess a company's valuation using metrics like PE ratio, price to sales, and sales growth. For starting a business, pick a unique, easily pronounceable name and consider ETFs or index funds.

      When considering an investment, it's essential to evaluate the current valuation of the company and compare it to industry standards. The speaker mentioned a specific company that had seen significant growth but was currently trading at a high Price, to Earnings (PE) ratio and was not growing as fast as before. They suggested looking at various metrics such as price to sales, price earnings, enterprise value to EBITDA, and sales growth to determine if the stock is overvalued. Additionally, they recommended not being overly attached to past investments and instead focusing on the current value of the stock. For those starting their own businesses, the speaker emphasized the importance of choosing a unique, easily pronounceable, and not already registered business name. They also encouraged considering starting with exchange-traded funds (ETFs) or index funds as a less risky alternative to trying to pick individual stocks.

    • Choosing a Business Name: Personal Experiences and AdviceConsider ease of spelling and recognition, URL availability, and relevance to business when choosing a name. Use platforms for crowdsourcing ideas, offer a prize, and involve a lawyer to ensure availability. Be open-minded and willing to consider different options.

      Choosing a business name can be a challenging and time-consuming process. The speaker shares his personal experiences of coming up with names for his businesses, some of which worked out well and others that required a change due to availability or connotation. He advises considering criteria such as ease of spelling and recognition, availability of the URL, and relevance to the business. However, even when names meet these criteria, they may still be taken. The speaker suggests using platforms that allow crowdsourcing of name ideas, offering a prize, and involving a lawyer to ensure the name is available before making a final decision. His ultimate advice is to be open-minded and willing to consider different options, as the perfect name may take some time to discover. The speaker's experiences highlight the importance of careful consideration and planning when it comes to naming a business.

    • Timing and approach matter when asking for a raise or promotionPrepare thoroughly, initiate the conversation with multiple people, and utilize tools like Atlassian's software to stay connected and focused on shared goals for a smoother career advancement journey

      When it comes to asking for a raise or promotion at work, it's important to consider the timing and approach. Kareem, a marketing professional from a pharmaceutical company, shared his dilemma about whether he should initiate the conversation or wait for his employer to bring it up. The expert advised opening up the conversation to as many people as possible and preparing thoroughly, but warned it might be a frustrating experience. He emphasized that there's no guaranteed solution, and naming names or specific companies or apps might not be possible. Meanwhile, Atlassian, a leading software company, was introduced as a solution for teams to collaborate effectively and stay connected, regardless of size or location. Their software, including Jira, Confluence, and Trello, helps teams accomplish their goals together, making the journey towards raises and promotions more productive and efficient. In conclusion, while the process of asking for a raise or promotion can be challenging, it's crucial to take the initiative and prepare thoroughly. Utilizing tools like Atlassian's software can help teams stay connected and focused on shared goals, making the journey towards career advancement smoother.

    • Understanding Compensation and Promotion ProcessInitiate conversations with boss or mentor to clarify company policies, focus on contributing value, be patient and trust hard work will be rewarded.

      It's important to understand the compensation and promotion process in your company. Most firms have set times for discussing these matters, and it's beneficial to establish a relationship with your boss or mentor to gain insight into expectations and timelines. If you're unsure, initiate a conversation to clarify the company's policies. Additionally, focus on being a valuable contributor to the organization by generating revenue and exceeding expectations. While it's natural to desire growth, be patient and grateful, and avoid pushing for raises or promotions too frequently. Instead, trust that your hard work will be recognized and potentially lead to unexpected rewards.

    • Fostering a positive relationship with your bossBuilding a strong bond with your boss leads to career growth, through regular conversations and mentorship, rather than just making constant complaints or requests.

      Building a strong relationship with your boss is crucial for career growth, rather than just making your presence known through constant complaints or requests. While it's true that being proactive and bringing up concerns can be beneficial, having a mentor or regular conversations with your boss can help you understand compensation windows, receive valuable advice, and ultimately reach your professional goals. So, focus on fostering a positive and productive relationship with your supervisor, rather than just making yourself a "squeaky wheel."

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