Podcast Summary
Marketplace and Pinterest Offer Value and Positivity: Marketplace provides economic news and donor gifts, while Pinterest transforms into a more actionable and positive platform, reaching 500 million monthly active users and appealing to Gen Z demographics.
Both Marketplace and Pinterest are focusing on providing value and positivity to their users in unique ways. Marketplace offers economic news and donor gifts, while Pinterest transforms from a digital inspiration board into a more actionable and positive platform. Marketplace's donor thank you gifts include items like tote bags, water bottles, mugs, and hats, and they encourage supporting their nonprofit newsroom. Pinterest, on the other hand, has reached a milestone of 500 million monthly active users and aims to be a sanctuary of positivity in the online universe. The platform has become more actionable by enabling users to easily purchase items they discover, and it has seen significant growth among Gen Z demographics. In the midst of social media's negativity, both Marketplace and Pinterest are offering meaningful connections and tangible benefits to their users.
Prioritizing positivity and inclusivity on Pinterest: Pinterest sets itself apart by promoting positivity and inclusivity, focusing on AI for diverse representations and offering filters for body types, skin tones, and hair patterns.
Pinterest distinguishes itself from other social media platforms by prioritizing positivity and actionability over engagement through negativity. Gen Z users specifically seek out Pinterest as an escape from the toxicity of other social media. As the industry faces criticism, Pinterest positions itself as a more positive corner of the Internet, recognizing the shift towards media consumption on social media platforms. To promote positivity, Pinterest focuses on tuning AI for inclusivity and diversity, bringing diverse representations into feeds and offering filters for body types, skin tones, and hair patterns. By prioritizing positivity and inclusivity, Pinterest aims to create a more uplifting user experience.
Pinterest's shift towards positivity and user preferences: Pinterest changed its approach to content tuning, focusing on positivity and user interests, leading to an inspiring and self-investment environment, unlike other social media platforms.
Pinterest shifted its approach from tuning content based on view time to tuning for positivity and user preferences. This change led to the rise of more inspiring and self-investment content, creating a unique environment on the platform. Unlike other social media where users often feel pressured to conform to others' expectations, Pinterest aims to be a space where users can focus on their own interests and aspirations. This conscious design choice has significantly improved the platform's dynamic, offering users a more positive and empowering social media experience.
Pinterest combats harmful behavior using AI and policies: Pinterest uses AI to identify and remove inappropriate content, requires age verification, and makes profiles and messaging private for underage users to prioritize user safety.
Pinterest, under the leadership of CEO Bill Ready, is actively using AI technology and implementing policies to combat harmful behavior on their platform, particularly when it comes to protecting children. Last year, an NBC investigation revealed adults misusing the platform by creating inappropriate collections of images. In response, Pinterest began using AI to identify and remove such bad actors, while also making policy changes such as requiring age verification for all users and making profiles and messaging private for those under 16. These efforts reflect Pinterest's commitment to prioritizing user safety and using technology to create a positive online environment. If you're interested in supporting Pinterest's mission, you can make a donation and receive a gift at marketplace.org/givetech.
Using AI for good: Pinterest's commitment to user safety: Pinterest CEO Bill Ready emphasizes AI's value for user safety and combating bad actors, and the company's Internet Pledge prioritizes user well-being and safety.
While there are valid concerns about the use of AI in protecting children online, companies like Pinterest are committed to using AI for good and ensuring user safety. Bill Ready, CEO of Pinterest, emphasized that AI resources are valuable and scarce, and that they are being allocated towards protecting users and combating bad actors. The Internet Pledge signed by Pinterest, in collaboration with the Digital Wellness Lab at Boston Children's Hospital, is a call to action for tech companies to prioritize user well-being and safety through their products. By tuning for well-being, listening and acting, and committing to openness, companies can make the internet a safer and healthier place for everyone. It's important to remember that AI can be used for both positive and negative purposes, and it's crucial that good actors use these tools to protect users and combat bad actors.
Join Rima Jerez's This Is Uncomfortable Summer Book Club for thought-provoking reads and discussions on money, class, and work.: Sign up for Rima Jerez's book club to receive book recommendations, interviews, and enter a giveaway, all focused on reevaluating relationships with money, class, and work.
TikTok is one of the ten companies that have signed a pledge, and if you're interested in expanding your perspective on money, class, and work, consider joining Rima Jerez's This Is Uncomfortable Summer Book Club. Every other week, you'll receive book recommendations and interviews with authors or experts through the newsletter. Plus, signing up enters you into a giveaway for a chance to win This Is Uncomfortable merchandise. The books discussed in the club challenge readers to reconsider their relationships with these topics. TikTok's involvement in the pledge signifies a commitment to addressing important societal issues. Joining the book club provides an opportunity for continuous learning and engagement.
