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    PLAYBACK (2015): Could the Next Brooklyn Be ... Las Vegas?!

    en-usDecember 06, 2020

    Podcast Summary

    • Revitalizing Downtown Las Vegas with Unconventional ApproachesTony Hsieh's $350M investment in downtown Las Vegas prioritized amenities and employee happiness, leading to Zappos' success and eventual sale to Amazon, and his vision continues to shape the area's progress.

      Tony Hsieh, the late CEO of Zappos, was known for his unconventional business practices and his dream to revitalize downtown Las Vegas. He invested $350 million into the project, which aimed to make the area more appealing for residents with amenities like dog parks and restaurants. Hsieh's unique corporate culture at Zappos, which prioritized employee happiness and customer satisfaction, led to the company's success and its eventual sale to Amazon for $1.2 billion. Despite his passing in 2020, Hsieh's vision for downtown Las Vegas continues to be a work in progress. His legacy serves as a reminder that unconventional approaches and a focus on people can lead to remarkable outcomes.

    • Revitalizing Las Vegas: Beyond Gambling and EntertainmentTony Hsieh's vision for downtown Las Vegas, inspired by urban economist Edward Glaser, aims to create a denser, walkable city that attracts businesses, talent, and culture, transforming it beyond its gambling and entertainment hub reputation.

      The revitalization of downtown Las Vegas, spearheaded by Zappos CEO Tony Hsieh, holds potential for transforming the city beyond its current reputation as a gambling and entertainment hub. Economist Edward Glaser, author of "Triumph of the City," inspires Hsieh's vision of creating a denser, more walkable urban environment that attracts businesses, talent, and culture. Glaser, who admires cities like New York, Boston, Hong Kong, and Singapore, acknowledges Las Vegas' strengths but emphasizes the need for improvement in education to make it a top-tier city. Despite its challenges, Las Vegas' rapid growth and pro-business policies make it an intriguing candidate for urban revitalization.

    • Creating a vibrant urban area through people interactionsBy focusing on owning all property and encouraging organic growth of businesses, a downtown Las Vegas project aimed to build a city around people, fostering chance encounters and fostering creativity and innovation.

      The downtown Las Vegas project, spearheaded by Tony Shea, aimed to create a vibrant urban area not by building large attractions, but by focusing on the people and their interactions. The project's unique approach was to own all the property in the area, allowing for the organic growth of businesses like restaurants, bookshops, and co-working spaces. This strategy encouraged chance encounters and conversations between individuals, fostering creativity and innovation. The vision was to build a city around people rather than physical structures, and the goal was to create a dense, walkable neighborhood in a car-centric culture. The early stages of the project were characterized by a lack of foot traffic, but the team believed that increasing residential density and walkability would bring about the desired collisions and interactions.

    • Urban development influenced by dominant transportation technologyLas Vegas' Downtown Project thrived by understanding user behavior and adapting to it, employing over 1,150 people and attracting unique entrepreneurs.

      The development of urban areas is heavily influenced by the dominant transportation technology during their construction. For instance, western cities, built post-war, were designed around cars. However, Las Vegas, despite being car-centric due to tourism, had more walkability than other cities. The Downtown Project, with its focus on creatively reusing old space and fostering social connections, was a gamble but has paid off. The project now employs over 1,150 people and owns properties like the Container Park, a co-working space, and the Gold Spike, a bar-turned-co-working space. The Project's success lies in its ability to understand user behavior and adapt to it, as seen in the transformation of the Gold Spike from an ice rink to a giant games area. The Project's goal is to create a unique, supportive community, similar to Brooklyn or Austin, and attract a certain type of entrepreneur, led by urban economist Ed Glaser.

    • Revitalizing Urban Economies through Entrepreneurship and Small BusinessesInvesting in entrepreneurship and small businesses fosters employment growth and a diverse economy, as seen in the Downtown Project in Las Vegas, which supports over 150 businesses and tech startups to avoid relying on one big project and promote a vibrant and active economy.

      Promoting entrepreneurship and small businesses is crucial for urban success, as smaller establishments lead to higher employment growth. This is illustrated by the example of Detroit, where the rise of large automotive companies led to a decline in entrepreneurial human capital. The Downtown Project in Las Vegas, spearheaded by Tony Hsieh, is an attempt to create a cluster of entrepreneurship and has invested in over 150 businesses and tech startups. The goal is to foster diversity and avoid relying on one big project that could potentially fail, instead creating a vibrant and active economy. The Container Park, an example of this approach, houses first-time entrepreneurs and a family-friendly area, allowing for testing and growth of concepts in a low-risk environment.

    • Fully Funded Autonomous Group Helps Small Businesses Succeed in Downtown Las VegasThe Fully Funded Autonomous Group in Downtown Las Vegas is helping small business owners focus on their craft by providing storefronts and funding, allowing them to thrive without the constant stress of securing capital.

      The Fully Funded Autonomous Group in Downtown Las Vegas is providing small business owners with the opportunity to focus on their craft without the constant stress of finding capital. Ernie, the owner of So bigger and Sparky Q barbecue shop, was able to turn his passion into a successful business after investing in a storefront provided by the group. Similarly, Lizzie and Trevor of Kappa Toys discovered a new opportunity to open a toy store in the area and have been thriving ever since. These business owners, who are not subsidized but rather funded through investment, can now concentrate on their businesses without the added pressure of securing funding. The Fully Funded Autonomous Group's approach to building the downtown area block by block is also making the area more densely populated, attracting more visitors and creating a vibrant community.

    • Revitalizing downtown Las Vegas through entrepreneurship and talentLas Vegas aims to attract educated entrepreneurs and create a tech hub by leveraging its unique strengths and consumer-oriented workforce, but faces challenges in drawing enough talent to the area.

      The success of the downtown Las Vegas project, which includes a music venue, wind-powered stage, record store, and tech startups, depends on attracting educated entrepreneurs and creating a cluster of talent. The consumer-oriented workforce and unique strengths of Las Vegas, such as its hospitality and entertainment industries, could be leveraged to attract consumer service tech companies. However, the challenge lies in attracting enough entrepreneurship and talent to the area, and it remains to be seen if this will be achieved. The approach to city revitalization in Las Vegas is more about backing entrepreneurs and their passions rather than top-down master plans.

    • Zappos CEO transforms empty lot into tiny home communityZappos CEO creates unique living space for employees, evolving from company campus to community project, integrating tiny homes and air streams into urban area

      A group of individuals, including Tony Shea, the CEO of Zappos, have transformed a previously empty lot into a community of tiny homes and air streams, creating an urban experiment inspired by Burning Man. Tony Shea, who has lived on the site for over three months, shared the origins of the project, which began as a desire to create a unique company campus but evolved into a larger community project. The community, located near Fremont East, was not originally a desired location for Shea, but the proximity to the former city hall and the request for a doggy daycare facility from employees led them to this location. The project, which includes 20 air streams and 10 tiny houses, has been a massive undertaking both financially, logistically, and psychically, but the community has been able to create a unique living experience that integrates with the surrounding area.

    • Integrating businesses into urban environments for increased innovation and productivityAdopting a city-like approach can lead to more interactions, creativity, and innovation, attracting urban employees and fostering business growth.

      Companies can boost innovation and productivity by adopting a city-like approach, integrating themselves into urban environments rather than maintaining segregated campuses. This strategy, known as "urban experimentation," can lead to increased interactions between employees and individuals from different industries, fostering creativity and innovation. The motivation behind this approach includes business growth through attracting and retaining employees who prefer urban environments, as well as the potential for increased productivity and innovation. Research suggests that cities experience a 15% increase in innovation and productivity per resident as they grow, while the opposite is true for larger companies. Additionally, most innovation comes from outside an industry, making urban environments conducive to new ideas. Zappos, known for its innovative business practices, has implemented this approach by designing office spaces to encourage collisions and interactions between employees. While the evidence for this approach is partly anecdotal, personal experience and research suggest that it can lead to better outcomes.

    • A strong company culture leads to engaged employees and financial successA strong company culture fosters engaged employees who are intrinsically motivated to do their best work, leading to long-term financial success

      A strong company culture and employee happiness can lead to long-term financial success. Tony Hsieh, the CEO of Zappos, prioritizes people's happiness and enjoys a successful business as a result. However, it's unclear which factor causes the other. Research suggests a correlation between strong cultures and financial success, but it's debatable which comes first. From personal experience and observations at Zappos, a strong culture leads to engaged employees who want to do their best work, not just for incentives but because of intrinsic motivation. Cities with walkability and accessibility, such as New York, Amsterdam, downtown Vegas, and San Francisco, can provide an environment that fosters this type of culture and productivity. The goal is to create a lifestyle that combines the creativity and entrepreneurship of events like Ted and South by Southwest with the community and freedom of Burning Man.

    • Impact of idea flow in urban areasUrban revitalization projects thrive on the collective efforts of visionaries, investors, academics, and residents, with the goal of increasing interactions and fostering innovation and economic growth.

      The density and proximity of people coming together in urban areas, often referred to as idea flow, can significantly impact the success and innovation of cities. This concept, known as the "city as a platform," was influenced by urban thinker Ed Glaser, whose ideas helped shape the strategy behind the Downtown Project in Las Vegas. The project aimed to increase the frequency of interactions between residents, leading to potential breakthroughs and economic growth. While the success of the project is still uncertain, it has already attracted new developments and investments to the area. The vision for downtown Las Vegas' transformation was largely driven by Tony Shea and his team, but the input and guidance from academics like Glaser played a significant role in shaping the project's direction. Ultimately, the success of urban revitalization projects depends on the collective efforts of visionaries, investors, and academics, as well as the willingness of residents to engage and collaborate.

    • A man's intense conversation about AI and the cosmosReflect on Tony's concerns about AI's potential risks and the importance of maintaining curiosity and critical thinking in a rapidly advancing world.

      The late Tony Shea, a man the speaker met in Vegas, left a lasting impression with his insatiable thirst for knowledge. They engaged in a deep conversation about the sun, moon, stars, and the potential risks of AI. Although they didn't know each other well, the speaker will miss Tony and the intensity of their conversation. The topic of AI's potential to turn against humans has become increasingly relevant, and Tony's concerns are worth reflecting upon. Freakonomics Radio, produced by Stitcher and Dubner Productions, explores various topics with a unique perspective. This episode, like all others, encourages listeners to think critically and question the world around them. The conversation with Tony serves as a reminder of the value of curiosity and the potential consequences of technological advancements.

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