Podcast - Franchise-Prenuer – Success Secrets in Owning a Franchisor Business

Interview with Leading Advertising CEO Jeff Swartz

Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let’s say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They’re ranked among the 50 best agencies in the U.S

[caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption]

Subjects discussed in podcast include:
• What exactly is Geofence advertising?
• How can small businesses take advantage of GeoFence technology?
• Good first steps to get started with geofence advertising
• Qujam - the first do-it-yourself Geofence Advertising platform for small businesses.
• What’s the latest on the of foundation of digital marketing - display banner ads?
• Should you do Digital Audio Advertising?
• Advice on Native Advertising
• Using Search Engine Marketing (SEM) to rank higher in search results
• Social media marketing on Facebook, Linked-In and Twitter
• What are good ways to get started with video and video pre-roll
• What is one thing a podcast listener should do tomorrow morning, to improve his or her digital marketing?

Episode Sponsor: City America * https://CityAmerica.com

Interview Guest

[caption id="attachment_167826" align="alignleft" width="1000"] Jeff Swartz, CEO of Ethic Advertising Agency[/caption]

 

 

 

 

 

 

 

 

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Home-Based Business Start-Up Guide

Interview with Ann Lightfoot and Kate Pawlowski

[caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption]

Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski.

Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate’s multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all.

Subjects discussed in podcast:
• How their business was born when a friend needed help with a move
• What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business
• Company business operation that currently employs 18 women
• Their first online course successfully marketed through Facebook Ads
• How they make Instagram work for sales and bringing in new clients
• Capturing emails for a strong and responsive newsletter list
• How they use Reels to grow their business
• Any good family drama that drifts into their business?
• What does the future hold for the business moguls behind Done & Done Home?
• One thing a podcast listener should do tomorrow morning to improve his or her own business

Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net

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The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready.

Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges.

Subjects discussed in podcast include:
• What should any home-based business owner understand about AI?
• A first AI step is to teach Google who you are
• Seven straightforward steps to prepare a business brand for AI
• Taking a fresh look at your target audience
• Creating an abundance of online, high-quality content; and making that process easier
• Success tips to monitoring your online reputation
• How to “flip the focus” of your social media
• More success tips to prepare your brand for AI
• What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence?

Episode Sponsor: Lil' Bubba * https://Lilbubba.com

Interview Guest

[caption id="attachment_159070" align="alignleft" width="500"] Karen Tiber Leland, founder of Sterling Marketing Group[/caption]

 

 

 

 

 

 

 

 

 

 

 

 

Your Host

 

 

 

 

 

 

 

 

 

 

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Home-Based Business Start-Up Guide

On the Home Business podcast, we love entrepreneur success stories. James Rosseau hits that target. James Rosseau is a hip-hop media owner, CEO and author of the new book Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career and Create an Amazing Life. (www.jamesrosseausr.com)

James shares an inspiring blend of personal setbacks and triumphs, smart strategies, and lessons learned on his way from a North Philadelphia neighborhood to a Fortune 100 boardroom.

Subjects discussed in podcast include:
• Being a Christian hip-hop media owner
• Perspectives gained from being on a Fortune 100 boardroom
• Inspiration behind authoring his book “Success on Your Own Terms”
• Embracing your passion
• Performing with progress versus perfection
• Fulfilling the promise to “Parlay Your Platform”
• Promoting with a purpose
• Putting your success plans into action
• One thing a listener can do to achieve success on his or her own terms

Episode Sponsor: Safety Technology * https://SafetyTechnology.org

Interview Guest

[caption id="attachment_158732" align="alignleft" width="500"] Hip-hop media owner, CEO and author James Rosseau is a hip-hop media owner, CEO and author[/caption]

 

 

 

 

 

 

 

 

 

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Home-Based Business Start-Up Guide

Efficiency Bitch! There, I said it. But before you think I’m bad-mouthing my guest, Melissa Leon, know that she is the author of Efficiency Bitch - How Ambitious Women Can Have It All Without Doing It All. She uses the letters B.I.T.C.H. as an acronym to define the five areas she focuses on to live the life she designed: Bank, InBox, Time, Connection, and Harmony. Melissa has even trademarked the phrase!

Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, a small business owner, and a lover of as she says “having her cake and eating it too.” Melissa is the owner of Two Sense Consulting (www.TwoSenseConsulting.com) as its CFO. Melissa Leon has learned to be an expert on balancing life between work and family.

Subjects Discussed in Podcast Include:
• The heart of BITCH - "having your cake and eat it too?"
• Tips for women to better manage money and personal finances
• How can a female entrepreneur better manage her time and what Melissa calls their “inbox of life”?
• The importance of building a “strong village”
• The challenge for women who are working business around and raising kids
• Advice to anyone – men or women - on balancing multiple roles in life?
• what is ONE thing a listener can do tomorrow morning to start being their own “Efficiency Bitch?”

Episode Sponsor: Ad Benches * https://AdBenches.com

Interview Guest

[caption id="attachment_158409" align="alignleft" width="500"] Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, and a small business owner,[/caption]

 

 

 

 

 

 

 

 

 

 

 

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Home-Based Business Start-Up Guide

Have you had a “Wonder Hell” moment? That time when you have achieved success, which gives you an increased hunger for something bigger? Which leads to a great deal of uncertainty, self-doubt, anxiety and stress. According to best-selling author, international speaker and renowned life coach Laura Gassner Otting (www.lauragassnerotting.com), success is wonderful, but it's also “Hell.” So she has a new book Wonderhell, Why Success Doesn't Feel Like It Should . . . and What to Do About It.

Laura dares audiences to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She wants to help you to lead, manage and mentor others to achieve increased business success.

Laura’s TEDx on Wonderhell was chosen as an Editor’s Pick, and is quickly approaching 1M views;, and was featured on the TODAY Show, Good Morning America, Oprah Daily, Harvard Business Review, and others.

Subjects discussed in Podcast Include:
• “Impostor syndrome” - How do we overcome it?
• Make your own luck through manifestation and hard work
• How can we quiet our perfectionist tendencies and allow ourselves to fail?
• Managing our uncertainties and our “what ifs”
• Can we better learn from others and accept being a “beginner”?
• Creating a community of those who bring out our best – and cutting off those who don’t!
• What is one thing you can do tomorrow morning to overcome “Imposter Syndrome”?

Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide);

Episode Sponsor: Kaeser & Blair * https://Kaeser-Blair.com

 

Interview Guest

[caption id="attachment_156750" align="alignleft" width="500"] Laura Gassner Otting, author of the book Wonderhell,[/caption]

 

 

 

 

 

 

 

 

 

 

 

 

Your Host

 

 

 

 

 

 

 

 

 

 

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Home-Based Business Start-Up Guide

Are you using Instagram to maximum marketing effect in your Home-Based Business? Let’s let Corey Walker, author of Instagram for Business for Dummies, show us the way.
Instagram is a dominant social media platform, particularly for businesses. Instagram also seems to be challenging the longtime dominance of Facebook. A few questions to ask: what are effective ways to use Instagram, why should we invest in Instagram, and what is a good posting frequency?

Richard “Capt’n’” Henderson interviews Corey Walker, owner of The Marketing Specialist (www.TheMarketingSpecialist.com). She gives practical advice on how to better your reach with Instagram.

Subjects discussed in podcast include:
• What are the most effective ways to use Instagram right now?
• Why should a business invest in Instagram?
• Success factors for creating a good Instagram post
• How can businesses find the time to post lots of Instagram content?
• What exactly are “Reels” and how can these help you in your business?
• One thing a podcast listener can do tomorrow morning to get better at marketing with Instagram

Episode Sponsor

Lil' Orbits * http://LilOrbits.com

Interview Guest

[caption id="attachment_156464" align="alignleft" width="1184"] Corey Walker, owner of The Marketing Specialist[/caption]

 

 

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Home-Based Business Start-Up Guide

After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls her “golden handcuffs.” 
Today Tara Lassiter helps entrepreneurs achieve time freedom by packaging their talents into digital products, building life-first businesses, & growing impactful personal brands. Richard “Capt’n’” Henderson interviews Tara (www.TaraLassiter.com) on how you too can “up your digital marketing game” with funnels. 
Subjects discussed in podcast include:
•    How Tara made the leap from QVC model to digital marketer
•    How did acting & modeling make Tara a better marketer?
•    Where should entrepreneurs look to get started in online marketing?
•    The basics behind using funnels for lead generation  
•    How can a budding entrepreneur create a simple lead funnel?
•    Building “sustainable traffic strategies” that are linked to funnels
•    Capturing email addresses and nurturing these leads into customers
•    How the phrase “passive income” can be disingenuous
•    What is one thing you can do tomorrow morning to get started with funnels and lead generation?
Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: City America * https://CityAmerica.com

Interview Guest

[caption id="attachment_155877" align="alignleft" width="500"] Tara Lassiter[/caption]

 

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On the home business podcast, we love business start-up stories. Our listeners love to hear profiles of other entrepreneurs. Over the years we have covered many different types of entrepreneurs: Mom Preneurs, Dad-preneurs, crypto-preneurs, zoom-preneurs. But a Gin-Preneur? We didn’t know that the drink known as Gin was still even around!

But Adam Von Gootkin, Co-Founder & Chief Executive Officer of Highclere Castle Spirits, proves otherwise. Adam as carved out an impressive market niche in spirits and, in particular, the booming gin industry. Richard “Capt’n’” Henderson interviews Adam to talk about how you can breathe new start-up success into an old and stale traditional market (www.HighclereCastleGin.com)

Subjects discussed in podcast include:
• Adam Von Gootkin’s start-up and entrepreneur’s journey
• The great grandfather who ran a Prohibition-era speakeasy on the Connecticut River!
• Opportunities in the gin and spirits market that Adam targeted as an extension of existing products
• Building “cachet” and “panache” in a company’s image to create an attractive brand
• What types of marketing produced the high levels of growth that Adam achieved?
• Expanding his product’s reach
• Hurdles overcome in building an innovative business
• Adam’s book: Living Proof: Onyx Moonshine’s Journey to Revive the American Spirit
• What does the future hold for Adam’s burgeoning gin and cigar and global portfolio of distinctly authentic brands?

Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide);

Episode Sponsor

Little Jimmy’s Italian Ice * https://ItalianIce.net

Interview Guest

[caption id="attachment_150752" align="alignleft" width="500"] Adam Von Gootkin, CEO of Highclere Castle Spirits[/caption]

 

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Home-Based Business Start-Up Guide

After selling their successful supply-chain software-development business, these tech experts didn’t know what to do with their lives. But Sara Gifford and Victor Allis shared a common passion to make democracy work better. So they co-founded ActiVote, a first-of- its-kind non-partisan app, to simplify elections and empower U.S. citizens to vote.

With America now sailing into the mid-term election cycle, what better subject to talk about than this App and an entrepreneur who helped develop it. Richard “Capt’n’” Henderson interviews Vote-Preneur Victor Allis, to discuss his journey developing a successful App (www.activote.net).

 

 

Subjects discussed in podcast include:

• How the two entrepreneurs got together prior to co-founding ActiVote
• What motivated Victor to use his tech talents to improve democracy?
• How does ActiVote turn non-voters into voters?
• Were investors required to create the app?
• The biggest technology challenges faced in getting a workable, downloadable App
• Does the App have to be monetized to keep it viable?
• A “home-based hybrid model” for employees working from home
• Victor’s “5 minute rule” - What’s that all about?
• Plans for expanding app use before election day

Episode Sponsor

Lil' Bubba * https://lilbubba.com

Interview Guest

 

Your Host

 

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Home-Based Business Start-Up Guide