Podcast SEO Tips to Drive More Listens with Kate Toon

Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding.

In this episode:

• Suz’s podcasting journey
• Lessons on providing content
• Business, Marketing and the Importance of Branding
• Build a brand that people can’t get enough of and have a commitment to
• Key Areas to look at on a Brand Strategy
• Top 5 Tips on using the podcast to amplify a brand
• Pointers on Podcast Branding

For full shownotes, go to https://www.podcastva.com/podcast/use-podcast-amplify-brand-suz-chadwick/

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In this episode, I am chatting with Michaela Clark, a digital marketing consultant. Michaela is my biz bestie...and quite honestly Podcast VA wouldn't be where it is today without the endless conversations, ideas, support and help from her.

Michaela has been doing content marketing for over 10 years, works with my clients on strategy.

For full show notes, go to https://www.podcastva.com/podcast/12-strategies-to-grow-your-audience-with-michaela-clark-episode-30/ 

In this show, I run through a list of podcast tasks you can outsource to a VA, or anyone who offers podcast support services.

After you've launched your show, it's easy to set-up your ongoing podcast systems but are you best utilising your time by doing all the elements yourself?

In this episode:

• The benefits of outsourcing
• 5-step podcast workflow
• 15 tasks you can outsource 
• Making your podcasting journey easier.

For full show notes, go to https://www.podcastva.com/podcast/15-ways-a-va-can-help-with-your-podcast/

In this week’s episode, I’m talking to a friend who has recently launched her show to discuss her podcasting journey. Leanne Webber is a Business Mentor, Founder of 2 Businesses and podcast host. Leanne’s mission is to help entrepreneurs move forward with practical intention to achieve the huge goals they dream of.

Leanne recently launched her podcast, Behind the Business Blinds and I really wanted to have a chat to her about the process so you can hear a personal journey from someone….particularly if you’re thinking about launching a podcast and feel like it’s a huge mountain to overcome - both the technical side of things as well as the emotional.

In this episode:

• Leanne's podcasting journey
• Why Leanne launched her show and the benefits
• Some challenges she faced prior to launching
• How she overcame these challenges
• Imposter syndrome
• The marketing activities Leanne did around launch her show.

For full show notes, go to https://www.podcastva.com/podcast/a-podcast-launch-journey-with-leanne-webber/ 

In this solo show, I talk about promoting your podcast launch. You've done all the hard work in getting ready to share your show with the world, the next phase of marketing your podcast begins.

In this episode:

• Pre-launch marketing
• Consider timelines for the different directories to approve
• How to position your launch to appear in the Apple Podcast charts
• Some marketing activities for not only your launch but ongoing episodes as well.

For full shownotes, go to https://www.podcastva.com/podcast/marketing-your-podcast-launch/ 

In this week’s episode, I’m talking to one of my launch clients about her podcasting journey. Lauren Stratford is a Productivity Coach and Systems Designer who helps overwhelmed creative solopreneurs maximise their impact by providing practical advice and solutions on how to beat business overwhelm and manage their time better.

Lauren recently launched her show, The Seriously Sorted Podcast, and I want to have a chat to her about how systems and structures can help podcasters in streamlining their processes and to tap into some of the ways Lauren has set up her podcasting process to help remove the overwhelm of publishing and weekly show.

In this episode:

• Lauren's podcasting journey
• Why Lauren launched her show and the benefits
• Lauren's podcast workflow
• Her guest onboarding process
• Why Lauren booked a launch strategy session.

For full shownotes, go to https://www.podcastva.com/podcast/podcast-processes-with-lauren-stratford/

In this show, I'm talking about ID3 tags. This topic came up from a client's question and then prompted some discussion in the Australian Podcasters Collaborative Facebook Group.

In this episode:

• What is an ID3 tag
• What is their purpose.

For full shownotes, go to https://www.podcastva.com/podcast/id3-tagging/

In this episode, I talk with James Cridland from Podnews about podcasting trends in 2020. James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of podnews.net, a fantastic daily podcast newsletter and podcast that everyone who is interested in podcasting should subscribe to! 

In this episode:

• James' background and his role in the international podcasting industry
• Current trends in podcasting in 2020
• International statistics
• How audio search will impact podcasting
• Average downloads for everyday podcasters
• YouTube and podcasting
• Ways to syndicate your podcast
• Trends in podcast sponsorship
• Niche podcasts

For full shownotes, go to https://www.podcastva.com/podcast/podcasting-trends-in-2020-with-james-cridland/

In this solo show, I run through a list of podcast directories where you should submit your show to ensure you get into as many ears as possible.

In this episode:

• The big 4 podcast directories
• A list of 27 other podcast directories
• What you will need to submit your podcast

For full shownotes, go to https://www.podcastva.com/podcast/podcast-directories/

In this week’s episode, I’m talking to one of my clients about her podcasting journey. Angela Henderson is a business coach for women, keynote speaker and podcaster (at The Angela Henderson Online Business Show who helps women business owners from around the world have consistent 5-figure months and multiple 6-figure years… without burning out in the process.

As this podcast is released, Angela is celebrating her 100th episode being released this week. Huge congratulations Ange, your commitment to releasing a new episode every single week since you launched in fantastic!

In this episode:

• Ange’s podcasting journey
• How the podcast has been working for Angela as a marketing tool for her business
• Using your podcast as a tool for building relationships with your guests
• How Ange promotes her podcast
• Monetisation
• Staying on top of the weekly podcasting schedule
• Ange’s favourite thing about podcasting.

For full shownotes, go to https://www.podcastva.com/podcast/a-podcast-case-study-with-angela-henderson/