Psychology of the Internet

Like many business areas today, the fashion industry is at a turning point. As the climate crisis looms, consumers are in search of more efficient, environmentally-friendly alternatives to traditional clothing companies, while more industry leaders are helping to usher in a new way of looking at the world of fashion. In this episode, Gil sits down with Adi Shemesh, the founder and former CEO of Trench, a tech startup helping to revolutionize the fashion industry. Adi shares how she combined her love of fashion with her experience as an economist at the central Bank of Israel to formulate the concept behind Trench. With her unique combination of expertise in fashion, finance and tech, Adi has a unique perspective to share about the way we consume clothing and the future of the industry. She offers some fascinating insights about the world of fashion and the rapidly evolving digital universe, and how companies can ensure they’re consistently providing value to consumers. 

We’ve all heard the term “innovation” used as a buzzword in the business world time and time again, but how can businesses innovate wisely instead of viewing it as just another corporate check box to keep shareholders happy? In this episode, Gil sits down with David Rowan, the former founding editor-in-chief of Wired, UK Edition. David is an author, angel investor, keynote speaker and the founder of Voyagers, a company that organizes by-invitation adventures designed to build close connections between exceptional people, with the ultimate goal of accelerating positive impact. As an advisor and investor for over 60 startups, David is on a global quest for bold corporate innovation in the face of technology-led disruption. During this episode, he explains how innovation is simply a matter of using the emerging tools of technology to build future-facing business models. Making predictions about the future is next to impossible, but it’s essential for companies to keep their finger on the pulse of new and emerging technologies to maintain an edge in this competitive climate.

Cross-sector innovation is happening more quickly than ever today. In addition to creative thinking skills, business leaders of the future will need to develop the ability to think fast, stay adaptable and roll with the punches as they come. In this episode, Gil sits down with Elav Horwitz, the Senior Vice President of global innovation and creative partnerships at McCann Worldgroup. In her role, Elav is constantly developing new methods and processes to create meaningful consumer experiences based on strong relationships with tech partners and startups. During the episode, she explains how she brings value to McCann and the companies she works with in her current role. She also explores the process of digital transformation, and the need for constant innovation and evolution in the business world. Although there will never be an equal replacement for human storytelling and creativity, Elav explains how new innovations will continue to augment our ability to create and support us in our journey towards better customer experiences in the future.

 In today’s world, we’re all constantly being bombarded with endless information, messages, and advertisements. Most of us are forced to make hundreds of decisions each day without having the time to consider all of the options available, which often feels impossible. In this episode, Gil sits down with psychologist, writer, keynote speaker and consultant Liraz Margarlit to discuss the practice of behavioral design as a means of influencing people’s everyday behaviors by analyzing their decision-making patterns. During the episode, Gil and Liraz discuss cognitive bias, the illusion of free will and what it means to be a psychologist of the internet. Liraz shares her perspective on how organizations and government agencies can use behavioral design to their advantage to persuade and influence consumers.

Innovation has become a major buzzword in the business world today. But what about words like creativity, storytelling and exploration? Some say creative thinking is the foundation of strength in problem-solving skills and the backbone of a successful business strategy, and yet it can so often be overlooked by business leaders. In this episode of POV, Gil sits down with guest Fredrik Härén, an author, keynote speaker and expert on creativity in business. Fredrik has penned over 10 books on innovation, creativity and change, and he’s been invited to speak at over 2,000 conferences on the subject. During the episode, Gil and Fredrik discuss creative exploration, the importance of storytelling and the art of rhetoric. Fredrik also shares his perspective on why he believes creativity has provided a solid foundation for all of the greatest inventions in history, and how we can all leverage our internal resources to reach our fullest potential.

Food is one aspect of human life that brings us all together. After all, eating is a universally human experience, and great food is one thing we can all (mostly) agree on. But have you ever stopped to wonder how that medium rare steak arrived on your plate, or the journey that morning bagel took to reach your toaster? It’s important to stay educated about the social, cultural and environmental impacts of the food we eat every day, but many people are still in the dark about the global ecosystem of food. In this episode of POV, Gil sits down with Dr. Irwin Adam, a creative scientist and food futurist who combines a background in engineering, biology and technology with his passion for exploring global eating futures. As the founder and creative scientific director of Future Food Studio, Irwin leads multidisciplinary teams and strategic foresight, reimagining how we interact with food at every level. During the episode, Gil and Irwin discuss how we can reimagine the ways we interact with food, the history of the food ecosystem, and using technology to bring the food system into the modern age.

Music has been a strong influence in our lives since the dawn of time. Over the years, the industry has evolved along with tech advancements, cultural changes and societal trends. Now, what does the future hold for the music world? In this episode, Gil speaks with Ash Koosha, a multidisciplinary artist, performer, futurist, innovator and technology entrepreneur who incorporates AI and Virtual Reality into his work. He's the founder of a technology company that builds virtual musicians using artificial intelligence, and he’s released several critically-acclaimed albums. During the episode, Gil and Ash discuss the emergence of the virtual musician, the creative process and the trends we can expect to see in the music industry over the coming years.

Today, businesses are being forced to engage with their customers in ways they never have before. The world of marketing is changing, and marketers need to remain creative and innovative if they hope to position themselves as leaders in their industry. On this episode of Point of View, Gil sits down with Peter DeBenedictis, the CMO for Microsoft in the Middle East and the African region. Peter has a wealth of experience in emerging markets, technology development and fostering local entrepreneurship. During the episode, Gil and Peter discuss the challenges marketing teams face today, and what’s coming next for the tech world. Peter also offers some interesting insights into the art of marketing, and where he believes the discipline is headed in the future.

On this episode of Point of View, Gil sits down with architect, futurist and thought leader Nikki Greenberg. Nikki is the Founder of Real Estate for the Future, a firm that helps companies future-proof their real estate, increase profitability and pilot innovative new models. During the episode, Nikki gives us a glimpse into the future of real estate and what we can expect to see in the years following the pandemic. She shares her perspective on the merging of cyberspace and real space, plus the evolution of design.

AI and machine learning technology are transforming the world as we know it. In this episode, Gil sits down with Tanmay Bakshi, a 17-year-old developer, AI and ML expert, author, TED keynote speaker, media personality and tech influencer. During the episode, Tanmay shares the story of how he became involved in technology at the young age of five, and the impressive contributions he’s made so far during his short life. Gil and Tanmay discuss the importance of exposure when it comes to educating the youth on these subjects and why Tanmay isn’t a fan of the term Artificial Intelligence. They also explore what technological advancements the future may hold.