Commanding a Price Premium
Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
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Putting People First
en-usOctober 10, 2006
About this Episode
Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business."
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