Commanding a Price Premium
Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
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Turning Point Strategies
The business landscape is becoming more confusing and cluttered every day. Standing apart from competitors is more important than ever.
Included are short segments designed to help find your real value in the marketplace. By truly differentiating your company's product and service offerings, you are able to gain more prospects, convert more prospects to customers, sell more services to those customers, and sell them for more money.
We will help you triple the effectiveness of your marketing and sales activities.
en-us22 Episodes
Episodes (22)
Innovating by examining other industries
Learn why you can't rely on customers to come up with your company's
best innovations.
Putting People First
Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business."
Inspiring Your People
Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity.
True Differentiation
Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.
Transform With a Common Cause
Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.
Becoming an extraordinary organization
Learn the three things your company can do to become an extraordinary organization.
Some examples of fixing a broken brand.
Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show.
The Universal Law of Focus and the benefits of focusing your company's strategy.
In this interview on SkyRadio interview that was heard by millions of travellers on American Airlines and United flights, you'll learn about the Universal Law of Focus and the benefits of focusing your company's strategy.
Why and how to develop an ideal customer profile.
Learn why and how to develop an ideal customer profile.
Is your product or service borne of a true need in the marketplace?
Was your product or service created to solve an existing problem which had no other solution, or did you create your product because you could?
Training: A vital facet of a brand rejuvenation process.
Learn why training is a vital, yet often-overlooked facet of a brand rejuvenation process.
Review: After re-launching, review metrics and reward brand ambassadors within your company.
Once your brand is relaunched, review the metrics and reward brand ambassadors within your company.
Relaunch: Relaunching your business to prospects, customers and the media.
Discover the necessary components of relaunching your business to prospects, customers and the media.
Rejuvenate: Getting employees excited about a corporate brand re-launch.
How to get all levels of employees excited about a corporate brand re-launch.
Retool: Learn How To Live the Brand
Learn how to "live the brand" inside your organization by updating processes and procedures.
Is Quality a Sustainable Differentiator?
Find out why quality is not a sustainable differentiator in today's business world.
What is the'Main Thing'? - Part 2
Find out why it's important to clue everyone in regarding the core reason the business was started.
What is the'Main Thing'? - Part 1
See how successful organizations use the Main Thing every day from the CEO to the janitor.
Shorten Your Sales Cycle
This segment explains how a clear and focused message can have an immediate impact on quickening your sales cycle.