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    Rapid Response: Menopause is having a hot moment, with Midi Health’s Joanna Strober

    enAugust 06, 2024
    What misconceptions about menopause does the text address?
    How did the 2001 study impact menopause research?
    What benefits does hormone treatment offer for women?
    Why is there a taboo surrounding menopause treatment?
    What opportunities exist in the women's health market?

    Podcast Summary

    • Menopause researchNew research debunks misconceptions from a controversial 2001 study, paving the way for potential benefits of hormone treatments for women's bone, brain, and heart health.

      Menopause, a topic long overlooked in society and business media, is finally gaining attention due to new research debunking misconceptions from a controversial study in 2001. This study halted research and treatments for women suffering from menopause symptoms for two decades. Joanna Strober, CEO of Midi Health, emphasizes the importance of addressing this issue and the potential benefits of hormone treatments for women's bone, brain, and heart health. The growing awareness and momentum around menopause research and care can lead to significant improvements in women's lives.

    • HRT and breast cancer risk, women's sexual healthNewer research shows that women using estrogen and correct progesterone within 10 years of menopause have reduced breast cancer risk and improved sexual health, while HRT also helps maintain bone health and potentially prevents cardiovascular issues.

      A major misconception in healthcare regarding the use of hormone replacement therapy (HRT) for breast cancer risk and women's sexual health during menopause has been the result of misinterpreted data and cultural taboos. The original studies focused on older women, leading to the assumption that HRT increased breast cancer risk and decreased libido. However, newer research shows that women within 10 years of menopause who use estrogen and the correct form of progesterone actually have a reduced breast cancer risk. Furthermore, estrogen plays a crucial role in maintaining bone health and potentially preventing cardiovascular issues. Additionally, the taboo surrounding menopause and women's sexual health has led to underutilization of HRT for treating painful sex due to vaginal thinning. Overall, it's essential to recognize the interconnectedness of physical and emotional aspects of women's health during menopause and to challenge cultural assumptions that limit the understanding and use of available treatments.

    • Menopause care fragmentationThe founder of MIDI emphasizes the need for a holistic, multidisciplinary approach to menopause care due to its fragmented nature, and MIDI is addressing this by training clinicians, partnering with specialists, and offering virtual care with national insurance coverage.

      The field of menopause care is fragmented and requires a holistic approach. The founder of MIDI, a menopause care company, highlighted the lack of interconnectivity between different aspects of menopause care and the need for a multidisciplinary approach. MIDI is addressing this issue by training clinicians, partnering with various specialists, and offering national insurance coverage for virtual care. The company's mission is to democratize access to great care for menopausal women, addressing not only hormonal issues but also weight management and overall health. MIDI's expansion into weight loss treatments and other areas is a response to the top concerns of women during menopause. By focusing on hormones, weight, and sex, MIDI aims to provide comprehensive care for women in this stage of life.

    • Women's hormonal treatments for menopauseLimited access to hormonal treatments for women's menopause symptoms despite potential benefits, requiring specialized care and out-of-pocket payments, and digital solutions like Midi Health addressing these healthcare inequities

      Women's access to hormonal treatments for menopause symptoms, including testosterone, is limited, despite emerging research showing potential benefits. Midi Health's CEO, Joanna Strober, shared her personal experience of struggling to obtain hormones from her primary care doctor and having to pay out-of-pocket for a specialist. This issue highlights gaps in women's healthcare and the need for experts like Midi Health to address these inequities. Additionally, COVID-19 rules facilitated Midi's growth, and menopause's impact on the workplace is an often-overlooked issue. Companies like Midi, which provide digital solutions for menopause, can fill the gap left by traditional healthcare systems.

    • Menopause Care AccessMenopause care company, Midian, provides accessible, insurance-covered treatments to help women manage symptoms and improve overall well-being, addressing a significant issue during the COVID-19 pandemic.

      Midian, a telemedicine company specializing in menopause care, is addressing a significant issue by providing women with accessible, insurance-covered care to help alleviate symptoms and improve overall well-being. Founder, Dr. Sarah Evans, shares her personal experience of overcoming sleep deprivation and the transformation of her company during the COVID-19 pandemic. Midian's mission is to give women the choice to access various treatments, including medications and lifestyle changes, to thrive during menopause and maintain their careers. Evans believes that controversy surrounding menopause care is unnecessary and that focusing on accommodations could be stigmatizing. Instead, she advocates for increasing access to care and coverage for women to live healthier, happier lives. Menopause is a natural hormonal transition, and Evans encourages people to understand that it is not a trivial matter, as it can significantly impact women's careers and personal lives.

    • Perimenopause Signs and EntrepreneurshipWomen should recognize perimenopause symptoms, seek early care, and when entrepreneurship, present a compelling story to investors in the vast market of perimenopause care

      Women should be aware of the signs of perimenopause and not suffer in silence. Despite there being no definitive test for perimenopause, seeking early care and treatment can make a significant difference. Women entrepreneurs, particularly, face unique challenges in securing funding, and it's essential to tell a compelling and ambitious story when pitching to investors. In the case of perimenopause care, the potential market is vast, with every woman in the country experiencing menopause, and addressing the shortage of healthcare providers is crucial. By understanding the unique challenges and opportunities, women can make a difference in their own lives and the lives of countless others.

    • Women's Health and MenopauseA large business opportunity exists in addressing the underserved area of women's health, specifically menopause, with significant growth potential and potential for increased funding for research and companies.

      There is a significant opportunity to build a large company focused on women's health, specifically menopause, as it is an underserved area with a massive audience and growing demand. The speaker, Joanna, is tackling this issue with her company, MIDI, and believes that proving its success can lead to more funding for women's health research and companies. However, the current investment in this area is disproportionately small compared to areas like erectile dysfunction. The Biden administration has started to address this, but more needs to be done. On a commercial level, understanding and addressing the needs of this demographic can lead to significant growth and impact. Microsoft Clarity, an advanced analytics tool, can help businesses understand their audience and make effective adjustments to increase engagement and conversions.

    • Masters of Scale advice submissionIndividuals seeking business advice can submit questions to Masters of Scale and receive guidance from renowned business leaders via email or phone.

      Masters of Scale offers an opportunity for individuals seeking advice from renowned business leaders. Whether you're a budding entrepreneur or facing a difficult decision, you can submit your questions to Masters of Scale and receive guidance from the show's esteemed guests. This resource can be particularly valuable for those who may not have access to such advice otherwise. To submit your question, simply email hello@mastersofscale.com or call 919-627-8377 to leave a message. Remember, the wisdom and experience of these business legends can help guide you on your professional journey.

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