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    Rapid Response: What it will take for tech and Hollywood to be anti-racist, w/Color Of Change's Rashad Robinson

    enJuly 09, 2020

    Podcast Summary

    • Corporations have power to address racial inequitiesCorporations must change policies and practices to make a difference, focusing on structures and systems, not just charitable solutions.

      Corporations have a responsibility to address systemic racial inequities and not just talk about helping. Rashad Robinson, president of Color of Change, emphasizes that corporations have significant power to impact communities and resources, and it's crucial they change their policies and practices to make a difference. Robinson has successfully pushed businesses to act differently and has partnerships with companies like Airbnb and Ben & Jerry's. Individuals and businesses must lean into change rather than being passive, as there's no silver bullet but plenty of opportunities for progress. Inequality cannot be solved solely through charitable solutions; it's essential to focus on the structures and systems that perpetuate it. Effective communication is also crucial, and tools like Grammarly can help streamline and minimize miscommunication, saving time and resources.

    • Leading the Charge Against Systemic RacismRashad Robinson and Color of Change have been driving change through legislation, criminal justice reform, voting rights, and holding corporations accountable.

      Rashad Robinson and Color of Change have been leading the charge in addressing systemic racism through various means, including legislation, criminal justice reform, voting rights, and holding corporations accountable. A pivotal moment was the response to George Floyd's death in 2020, which sparked widespread protests and a renewed focus on racial justice. Robinson's approach involves both emotional response and strategic action, ensuring that moments of visibility and awareness translate into tangible change. Color of Change's long-term efforts, such as getting shows like "Cops" canceled, demonstrate the importance of persistence and preparedness in creating systemic change.

    • Addressing skewed representation in entertainment and techEntertainment and tech industries must acknowledge societal issues and promote diversity in their content and platforms to avoid skewed representations and hold themselves accountable through regulations or activism.

      Entertainment and tech industries need to acknowledge and address the social agendas embedded in their content and platforms, respectively. During a discussion about crime procedural shows, it was pointed out that while on-screen diversity is common, writers' rooms lack diversity. This leads to a skewed representation of reality, presenting a fantasy world where racism doesn't exist and the justice system always catches the bad guys. Similarly, in the tech industry, companies like Facebook have been criticized for design flaws that allow hate speech and misinformation to proliferate. Regulations are needed to hold these industries accountable, but in the absence of that, activist campaigns like "Stop Hate for Profit" can put pressure on companies to make changes. It's crucial for industries to recognize their power and responsibility to create meaningful change and not just profit off of societal issues.

    • Challenges in Ensuring Equity and Addressing Hate Speech on Tech PlatformsTech companies must take proactive steps to address hate speech and ensure equitable practices, or risk consequences for inaction. Speaker shares experiences with Facebook and Airbnb.

      Despite efforts to promote diversity and address civil rights concerns, some tech companies continue to face challenges in ensuring equitable practices and addressing hate speech on their platforms. The speaker shares her experiences with Facebook and Airbnb, highlighting the need for accountability and third-party oversight. In the case of Facebook, the speaker expresses frustration with the platform's lack of action against rule-breaking content, specifically related to former President Trump's tweets. With Airbnb, the speaker discusses her advocacy for a civil rights audit to address concerns of racial discrimination on the platform. Overall, the speaker emphasizes the importance of companies taking proactive steps to address these issues and the potential consequences for those that do not.

    • Corporations need more than financial commitments to address bias and discriminationColor of Change advocates for corporations to change practices and policies, not just make financial commitments, to address bias and discrimination issues.

      Meaningful change in addressing issues of bias and discrimination on platforms like Airbnb requires more than just financial commitments or legal memos. It necessitates a dedicated team of engineers and a genuine commitment to solving the problem. Color of Change, an organization advocating for racial justice, emphasizes that they don't partner with corporations for financial gain but for making a difference. While financial contributions are important, they believe that corporations must also change their practices and policies to address the root causes of these issues. In the aftermath of significant events like George Floyd's death, many companies have made announcements of large financial commitments towards diversity and social justice. However, Color of Change stresses that these are not sufficient solutions to structural problems and that corporations must go beyond talk and take concrete steps to bring about real change.

    • Effective communication and preparation are crucial for successClear communication, preparation, and an asset-based perspective are essential in navigating complex issues and achieving success.

      Effective communication and preparation are key to success, especially when interacting with influential figures. Grammarly, a writing tool, aids in producing on-brand content and saves time on editing. Moreover, budgets should be viewed as moral documents, empowering organizations to address systemic issues and maximize opportunities instead of focusing on deficits. Authentic language and asset-based perspectives are essential in addressing social issues. The response to these issues may vary depending on the nature of the problem and the available levers for engagement. Organizations must consider the data and the ladder of engagement to capture the most significant impact. In essence, clear communication, preparation, and an asset-based perspective are crucial in navigating complex issues and achieving success.

    • A turning point for racial justice causesNew generation of activists driving change, staying true to principles, and focusing on long-term mission despite limited resources.

      The recent surge in support for racial justice causes, as seen in the growth of organizations like Color of Change, can be attributed to a variety of factors including high-profile incidents of racial injustice and a growing recognition among white individuals of their role in the issue. This moment has the potential to be a turning point, with a new generation of activists driving change and challenging norms. For organizations like Color of Change, navigating this moment means staying true to their principles, even if it means turning down large sums of money from corporations. The ultimate goal is to change rules, not just provide temporary solutions or accommodations. This approach may limit the organization's resources in the short term, but it allows them to maintain their integrity and focus on their long-term mission.

    • Recognizing limits and bringing about changeLeaders should acknowledge their limits, involve experts, push for long-term solutions, and maintain optimism while working towards economic justice.

      Economic justice involves more than just having personal wealth, and it's important for individuals, especially those in leadership positions, to recognize their limits and use their influence to bring about meaningful change. This means acknowledging when to step back and bring in experts, and pushing for long-term solutions rather than quick fixes. It's also important for white executives to understand that there's no easy solution to centuries of oppression, but taking action, even small steps, is better than doing nothing. Lastly, maintaining an optimistic attitude is crucial for those working towards change, as the challenges can be significant.

    • Addressing community concerns for political engagementEffective community engagement and addressing concerns related to policing, safety, and justice are crucial for maintaining political engagement. AI tools like Grammarly can help streamline communication and writing tasks for leaders, enabling them to prioritize community demands and work efficiently towards meaningful change.

      We are at a pivotal moment where significant progress can be made, particularly in addressing issues related to policing, safety, and justice. These concerns are driving people to engage politically, both in person and online, and it is crucial for organizers to respond by making meaningful change in these areas. Good member service and community engagement are essential for maintaining political engagement, and AI tools like Grammarly can help streamline communication and writing tasks for leaders like CEOs. Ultimately, prioritizing the demands of the community and working to address their concerns can open the door to further progress on other issues. As Reid Hoffman and Jeff Berman discussed on Masters of Scale, having the right tools and resources, like Grammarly, can help leaders work efficiently and effectively while maintaining security and privacy.

    • The value of a strong creative teamA well-coordinated team of creatives can produce high-quality content through collaboration on music, sound design, and other elements, enhancing the overall listening experience.

      The importance of a strong creative team in producing high-quality content. The team behind Masters of Scale, including Ryan Holiday, Daniel Nissenbaum, Keith j Nelson, Lena Sillisen, Brian Pugh, Emily McManus, Sarah Sandman, Adam Heiner, Kelsey Capitano, Tim Cronin, Charlie Manesis, and Saeeda Sapieva, worked together to create original music and sound design that enhances the listening experience. This collaboration resulted in a polished final product that showcases the value of a well-coordinated team. To learn more, visit mastersofscale.com/rapidresponse for the transcript and subscribe to the email newsletter for future insights.

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