Real Identity: Pause. Evaluate. Take Control.

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.

LinkedIn profile: linkedin.com/in/gaberichman/

Twitter: twitter.com/TheTradeDesk

Company website: thetradedesk.com

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Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers

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Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.

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Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024.

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This month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation.

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Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the context of their lives.

LinkedIn: https://www.linkedin.com/in/jason-brown-17a61a5/

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Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse.

LinkedIn profile: https://www.linkedin.com/in/maxparris/

Twitter: https://twitter.com/liveramp

Company website: https://liveramp.com/

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Considering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK's new DPDI Bill. But that's not all! Federated IDs, AI, virtual reality, risks in a changing IT ecosystem and the “golden rule of data privacy” are all part of this don’t-miss conversation.  

Please add this to Sachiko’s bio page

Connect with Sachiko on Linkedin

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Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capacity to compute signals and tie them back to meaningful moments simply boggles the mind and opens a door to the future.

Featured Guest
Jason Alan Snyder
Global Chief Technology Officer|IPG SC&E |Momentum Worldwide

LinkedIn Profile: https://www.linkedin.com/in/jasonalansnyder/
Twitter handle: @evil_robot
Company website: https://www.momentumww.com/
Published LinkedIn Article: Quantum Computing Matters for Advertising, Brands and Marketers

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TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world. 

Guest: AJ Kintner, Vice President, Sales
LG Ads Solutions

BIO:
AJ Kintner had originally planned to pursue a career in engineering, but upon graduation, he decided to join the media startup Avenue A/Razorfish. Since then, he has been a part of several successful startups such as Right Media (Yahoo!), Invite Media (Google), Adaptly (Accenture), DoubleVerify (Public), AppNexus (MSFT), and Merkle (Dentsu). In his free time, AJ is a dedicated family man who spends time with his three children, two dogs, and a cat. When he's not with his family, AJ dedicates his time to advising and investing in startups.

LinkedIn Profile: https://www.linkedin.com/in/ajkintner/
Twitter: https://twitter.com/ajkintner
Company website: https://lgads.tv/

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