Logo

    reCAPTCHA and Duolingo: Luis von Ahn

    enMay 25, 2020
    How does balance between work and leisure enhance business travel?
    What benefits do Wondery Plus subscribers gain from podcasts?
    How did CAPTCHA contribute to digitizing books?
    What inspired the creation of Duolingo?
    How did Duolingo adapt to mobile app usage?

    Podcast Summary

    • Maximize business travel with work-life balance, inspiring podcasts, and rewarding cardsFind inspiration on the go with ad-free podcasts, earn rewards with the right business card, and prioritize work-life balance for a more enjoyable business trip

      Finding balance between work and leisure can significantly enhance business travel experiences. For instance, Wondery Plus subscribers can listen to podcasts like "How I Built This" ad-free and early to stay inspired on the go. Meanwhile, having the right travel rewards card, like the Delta Sky Miles Platinum Business American Express Card, can make business trips more rewarding in multiple ways. Moreover, companies like Amica focus on making insurance feel more human by prioritizing customer service and personalized policies. And for those looking to make a difference and advance their careers, organizations like the National Security Agency offer opportunities to innovate and grow in areas like high-tech and cybersecurity. Lastly, small moments and decisions in life can have a significant impact on one's future, as evidenced by the stories of Luis Vanaan, who created CAPTCHA and Duolingo, inspired by chance encounters and a free lecture. Both CAPTCHA and Duolingo harness the power of crowdsourcing to solve problems, making them essential tools in their respective fields.

    • Childhood experiences shaped love for mathGrowing up around a candy factory and being an only child sparked a passion for math and problem-solving in the speaker.

      The speaker's childhood experiences, including growing up around a candy factory and being an only child, shaped his love for math and problem-solving. He spent his weekends taking apart and putting back together the machines at the candy factory, and during the summers, he would challenge himself with advanced math books. Additionally, he was an avid video game enthusiast, even pirating games and becoming a hub for his neighbors. However, despite the seemingly idyllic childhood, Guatemala was going through a civil war during this time, which made it dangerous and led the speaker to eventually move to the US for college. Ultimately, these experiences fueled his passion for math and set him on a path to become a math professor.

    • Unexpected opportunities can change career pathsUnexpected experiences and talks can lead to new career opportunities and significant impact in one's field

      Assumptions about one's future career path can be dramatically altered by unexpected experiences and opportunities. The interviewee, who initially thought becoming a math professor would mean dealing mainly with facts and data, found himself drawn to the excitement and rapid progress in computer science during his PhD program at Carnegie Mellon. However, his plans were disrupted when he attended a talk by a Yahoo! executive who outlined 10 unsolved problems at the company, including the issue of mass creation of free email accounts by spammers. Inspired, the interviewee worked with his advisor to develop a solution, leading to the creation of the CAPTCHA system, which distinguishes between human and computer inputs. This unexpected turn of events not only changed the direction of his research but also had a significant impact on the online world.

    • Creating CAPTCHA to distinguish humans from botsLarry Page's solution to differentiate humans from bots during email registration, CAPTCHA, became a widespread annoyance but showcased the importance of problem-solving.

      Larry Page and his team at Carnegie Mellon University created a system called CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) to differentiate humans from bots during email account registration. At the time, computers struggled to decipher distorted text that humans could read easily. Page, then a graduate student, saw this as an unsolved problem and developed a solution. He and his team created a test with distorted text, which humans could read but computers couldn't. They sent the solution to Yahoo, and within a week, it was implemented on the site. The success of CAPTCHA led to its widespread adoption across the web, making it a hassle for users to prove their humanity during online activities. However, Page didn't profit financially from CAPTCHA as no money was exchanged during its transfer to Yahoo. Instead, he continued his research and later sold some software for a profit. The creation of CAPTCHA showcases the importance of identifying and solving complex problems, even if they seem like mere annoyances.

    • The ESP Game: A Simple Beginning for CrowdsourcingLuis von Ahn's ESP Game, a simple image labeling game, led to the development of crowdsourcing technology, eventually being bought by Google and contributing to his PhD and MacArthur Grant.

      Luis von Ahn's groundbreaking research in crowdsourcing began with a simple game called the ESP Game, where players were randomly paired and tasked with typing words related to an image, creating valuable labels for images on the web. Millions played, and Google eventually bought the technology, leading to its implementation as Google Image Labeler. Von Ahn went on to earn his PhD and a MacArthur Grant, and was even approached by Bill Gates to join Microsoft. Despite these accomplishments, the ESP Game did not make him "super rich," but it was a significant step in the development of crowdsourcing technology.

    • Recognizing Opportunities to Merge Human Effort with Computational PowerProfessor Larry Abbott turned down a job offer from Microsoft to pursue his passion for education and found a way to make CAPTCHA tests more productive by merging human effort with computational power to digitize books more efficiently.

      Even when presented with an opportunity to work for a tech industry giant like Microsoft, driven by a desire to be a professor and make a difference in education, Larry Abbott turned down a potential lucrative offer from Bill Gates. During his tenure as a professor, he recognized the time wasted on CAPTCHA tests and contemplated how to make this process more productive. Realizing the potential of digitizing books, Abbott saw an opportunity to merge human effort with computational power to make significant progress in this ambitious project. This idea came to him as he pondered ways to extract valuable computational effort from mundane tasks. The project to digitize all the world's books, which Google had initiated at the time, required human intervention to decipher words from scanned pages, and Abbott's insight led to a more efficient and productive process.

    • From books to captchas: An innovative solution for computer-human distinctionThe captcha system, initially developed to improve book digitization, gained popularity when Facebook adopted it and eventually became a monetized service for digitizing content for the New York Times

      The idea for captcha, or Completely Automated Public Turing test to tell Computers and Humans Apart, came from extracting words from books that computers couldn't read and having internet users type them out during the captcha process. This innovative solution was developed by researchers, including Luis von Ahn and Ben Moore, to improve the digitization of books. Initially, small websites adopted the free and superior captcha system, with online booty call being one of the first. However, the real game-changer came when Facebook requested to use the captcha service in 2006, leading to a significant increase in users and digitized content. Eventually, the New York Times approached the team to digitize their entire archive, and they charged a fee based on the cost of human labor to digitize the content. The team had initially considered making money but wasn't sure how, and the New York Times offer provided the opportunity to monetize the service.

    • New York Times archives digitized through a captcha systemA Carnegie Mellon researcher discovered that Facebook users could digitize The New York Times archives by typing captchas, generating significant revenue for the project through a partnership with the Times, and illustrating the potential of creative solutions and resourcefulness.

      An innovative side project by a Carnegie Mellon researcher led to the digitization of The New York Times archives, which brought significant revenue through a captcha system. The researcher, who stayed at Carnegie Mellon as a professor, discovered that Facebook users could digitize a year's worth of the New York Times in about a week just by typing in captchas. The New York Times agreed to pay $42,000 per year for this service. Initially, the researchers didn't have a company to receive the payments, but Carnegie Mellon eventually required them to form one and take a 5% stake. The side hustle, named Recapture, Inc., started making substantial revenue without employing anyone. Users unknowingly contributed to the digitization process while receiving free Facebook accounts. This story illustrates the potential of creative solutions and the power of leveraging existing resources to generate income.

    • Unexpected opportunities from unexpected placesFollow your passion and take risks in entrepreneurship, even if it means financial consequences

      Sometimes opportunities come knocking in unexpected ways. Luis Von Ahn, a young professor, developed a software to digitize text, which caught Google's attention. They acquired his company and offered him a job, but his restless and obsessive nature led him to leave and start a new project, Duolingo, with a graduate student, Severin Hacker. Despite initial challenges, they aimed to use the recapture business model to teach foreign languages for free. However, they soon discovered it wasn't viable. This experience underscores the importance of following your passion, even when faced with financial consequences, and the value of taking risks in entrepreneurship.

    • Using AI to Enhance Productivity and CollaborationAtlassian's AI-powered software like JIRA and Confluence improve productivity and collaboration, while Duolingo uses AI to make education accessible and free through advertising

      Companies like Atlassian are leveraging AI technology to enhance productivity, collaboration, and decision-making across various industries. Atlassian's AI-powered software, such as JIRA and Confluence, empowers teams to work smarter and more efficiently, while keeping work confidential. Luis Von Ahn, the co-founder of Duolingo, also shares a similar vision of using technology to make education accessible and free for everyone. Duolingo, a language-learning platform, offers a self-sustaining business model by providing free language lessons and generating revenue through advertising. These examples illustrate how AI and innovative business models can help solve real-world problems and create opportunities for growth and equality.

    • Exploring crowdsourced translation for monetizationLeveraging language learners to collaboratively translate content for monetization is an innovative approach. This concept, known as crowdsourced translation, can generate revenue by selling translations to companies while providing free language learning services.

      The idea of leveraging language learners to collaboratively translate content for monetization, as discussed in the conversation, is an innovative approach to creating a sustainable business model. This concept, known as "crowdsourced translation," was initially explored in a Carnegie Mellon project funded by grants. The team aimed to provide free language learning services, while generating revenue by selling translations to companies. The system would allow learners to collaborate on translations, ensuring high-quality results. However, the project faced challenges, including funding and hiring limitations within the university. A turning point came when the team was introduced to Union Square Ventures, a venture capital firm, who recognized the potential in the idea and provided funding to help spin the project into a business. This successful pivot demonstrates the value of exploring innovative business models and the potential impact of external partnerships.

    • From language learning idea to successful education companyDuolingo overcame initial revenue struggles by focusing on improving their language learning product and providing value to users, ultimately leading to long-term success.

      The founders of Duolingo, Luis von Ahn and Severin Hacker, faced unexpected challenges when turning their language learning idea into a company. With initial funding from investors, they created the company and began hiring a small team. Their unique selling point was the free language learning platform, which quickly gained popularity. However, their initial revenue source, translation contracts, proved to be a race to the bottom as competitors undercut their prices and computers began to outperform human translators. Despite this setback, the founders pivoted and focused on improving their language learning product, ultimately turning Duolingo into a successful education company. The beginning of their journey was unconventional, as they didn't have a formal business plan or a clear understanding of roles and ownership. When they brought on their first employee, Severin, they wrote a simple contract to outline their partnership and shared decision-making responsibilities. This laid the foundation for their collaboration and eventual success. Despite facing initial challenges, the team persevered and pivoted when necessary. They learned that focusing on their core product and providing value to their users would lead to long-term success. This adaptability and determination ultimately set Duolingo apart from competitors and established it as a leading educational platform.

    • Duolingo's shift from website to mobile appDuolingo overcame initial uncertainty and lack of revenue by recognizing the potential of mobile apps in education, creating a high-quality, free language learning experience, and securing venture capital to sustain the business.

      Duolingo, a free language learning platform, experienced significant growth when they pivoted from a website to a mobile app, despite initial uncertainty about its potential as a business model. The founders, Luis Von Ahn and Severin Hacker, recognized the potential of apps as the next big thing in education and tasked a summer intern and engineer to create a companion app. However, they discovered that the app could offer a fully functional language learning experience, surpassing the capabilities of existing language learning apps in the App Store, which were often costly and lacked quality. With no initial revenue stream and a mission to provide free language education, Duolingo raised venture capital to sustain the business, maintaining their commitment to their mission and overcoming the challenge of monetization.

    • From mission to financial sustainabilityA strong mission is essential, but finding a financially sustainable business model is crucial for a company's long-term success.

      Having a strong mission or principle for a business is important, but it's equally crucial to find a way to make it financially sustainable. The CEO of Duolingo, Luis von Ahn, shared his experience of starting the company with a mission to provide free language education, but facing the challenge of making it profitable. He emphasized the importance of hiring top talent, which came with a high cost. Despite being based in Pittsburgh and not California, the cost of hiring the best engineers, designers, and product managers was still significant. Initially, they tried to avoid making money through ads or charging users, but when they realized they needed to find a sustainable business model, they had to reconsider. They had a team of dedicated employees who believed in the mission, but they faced a year of turmoil as they figured out how to make the business financially viable. The lesson learned is that while having a strong mission is essential, finding a way to make it financially sustainable is equally important to ensure the long-term success of the business.

    • Duolingo's Transition from Ads to SubscriptionsDuolingo's shift from ads to subscriptions led to increased revenue and satisfied users, despite initial criticism.

      Duolingo, a language learning platform, initially relied on ads for revenue but faced backlash and eventually transitioned to a subscription model, which proved to be more profitable. The initial addition of ads led to a significant increase in revenue, but a small percentage of users opted to pay for an ad-free experience through a subscription. Criticism arose regarding the effectiveness of Duolingo for truly mastering a language, but the company's goal is to help users progress from zero to a basic proficiency level (B2) in the language they're learning. The platform continues to improve and aims to provide a solid foundation for further language development. Initially, the team faced criticism for selling out with ads, but the subscription model allowed them to cater to those who preferred an ad-free experience and generated more revenue. Despite initial concerns, the subscription model has proven successful, with 3% of Duolingo's 40 million monthly active users becoming paying subscribers.

    • Duolingo's success through gamification and frequent notificationsDuolingo's free pricing model, gamification, and frequent notifications have contributed to its massive user base and daily habit-forming language learning experience, even during the pandemic.

      Duolingo's success lies in making language learning more engaging and accessible through gamification and frequent notifications. The company's goal is to motivate users to turn language learning into a daily habit, as research shows that humans find it challenging to change habits. Duolingo's free pricing model also contributes to its massive user base, acting as a powerful marketing engine. Despite the challenges in improving language teaching methods, which can take years, Duolingo remains committed to focusing on product development for the long term. The company's current success, even during the pandemic, highlights the importance of offering an engaging and accessible learning experience.

    • Duolingo's Revenue Surges Amidst COVID-19Duolingo experienced a 50% revenue growth during the COVID-19 pandemic, primarily from social media platforms. China was the first country to see a surge in traffic, and the company aims to go public, continuing to see potential for growth.

      The COVID-19 pandemic has led to a significant increase in demand for educational apps like Duolingo, resulting in a 50% revenue growth for the company. Despite the ad market drying up, Duolingo's primary source of income comes from social media platforms. The company's user base is global, with only 20% in the US. The first country to experience a surge in traffic was China, followed by other countries as social distancing measures were implemented. The co-founder, Luis Vanan, aims to go public and continues to see potential for growth, having recently released an app for teaching reading to young children. Vanan attributes his success to a combination of hard work, obsession with the product, and being in the right place at the right time. The relatively low cost of living in Pittsburgh also helps Duolingo attract top talent.

    • Flexibility and customer service make travel plans successfulBeing adaptable and having reliable customer service can lead to successful travel plans and peace of mind. Careful planning and evaluation of opportunities are also essential.

      Having flexibility and reliable customer service can make a significant difference in travel plans. The mention of free cancellation and 24-7 customer support highlights this point. This allows travelers to make adjustments when the unexpected happens, ensuring peace of mind. Meanwhile, the discussion about the reality TV show, The Swan, serves as a reminder of the importance of careful planning and consideration. The show's concept, which involved isolating women for months, subjecting them to extensive physical transformations, and then making them compete in a beauty pageant, was a massive failure. It serves as a reminder that not all opportunities are worth pursuing, and it's crucial to evaluate potential risks and benefits before diving in. So, in essence, the ability to adapt to unforeseen circumstances and make informed decisions is vital, whether it comes to travel or other aspects of life.

    Recent Episodes from How I Built This with Guy Raz

    Advice Line with Leah Solivan of Taskrabbit

    Advice Line with Leah Solivan of Taskrabbit

    Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. 


    First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.


    Thanks to the founders of Poppy Notes, My Love Your Love and Dynabuddy for being a part of our show.


    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.


    And be sure to listen to Taskrabbit's founding story as told by Leah on the show in 2022.


    This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.


    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How I Built This with Guy Raz
    enSeptember 12, 2024

    Groupon and Descript: Andrew Mason

    Groupon and Descript: Andrew Mason

    Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep discounts on everything from sushi rolls to plastic surgery soon became a ubiquitous part of life in cities across the world. In 2011, just three years after launching, Groupon had the largest internet IPO since Google, with a valuation of $12.7 billion.


    But people began to complain that Andrew was not up to the role of CEO: he was quirky and unpredictable, and unable to navigate the company’s rocket-ship growth and the surge of copycats that threatened it. Soon, Groupon’s revenue slumped, and Andrew was fired from the company he’d started. But like many of the best entrepreneurs, he learned from his failure. Today, Andrew runs a new startup, an audio and video editing platform called Descript. In fact, we use Descript to make this show! 


    This episode was produced by Chris Maccini with music by Ramtin Arablouei.


    Edited by Neva Grant, with research from Kathrine Sypher. Our audio engineers were Maggie Luthar and Robert Rodriguez.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How I Built This with Guy Raz
    enSeptember 09, 2024

    Listen Now: The Offensive Line with Annie Agar

    Listen Now: The Offensive Line with Annie Agar

    Join NFL Insider and social media breakout star, Annie Agar, as she tackles the world of fantasy football, odds, props and parlays in “The Offensive Line.” Each week, Annie will break down the NFL’s juiciest and trendiest matchups and drama in her signature quick hitting style, while roasting players and teams (sorry in advance Cowboys fans), dishing out some ice-cold takes, teasing you with a weekly teaser 😉 and slamming the most “offensive” lines, odds and spreads. She’ll be joined by current and former players, and celebrity superfans for a fiery and fun slant on all things football, fantasy and Annie’s favorite picks!


    Enjoy The Offensive Line with Annie Agar wherever you get your podcasts: Wondery.fm/TOL

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How I Built This with Guy Raz
    enSeptember 07, 2024

    Advice Line with Scott and Ally Svenson of MOD Pizza

    Advice Line with Scott and Ally Svenson of MOD Pizza

    MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss MOD’s recent acquisition.

    Today we meet Evan, who recently turned his Richmond-based pizza restaurant into a vegan frozen pizza company. Then Zebbie, a restaurateur in Birmingham who's looking to take his hot chicken concept on the road. And Christiane, a Los Angeles area tequila-maker on a mission to improve her industry’s labor conditions. 

    Thanks to the founders of Udderless Plant-based Pizza, Eugene’s Hot Chicken and Valor Bebidas for being a part of our show.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to MOD Pizza’s founding story as told by Scott and Ally on the show in 2023.

    This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How I Built This with Guy Raz
    enSeptember 05, 2024

    Olipop: Ben Goodwin

    Olipop: Ben Goodwin

    When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the colas and root beers of his youth, but was low in sugar and good for the gut. After years of painstaking effort and one failed brand, Ben and his partner launched Olipop in 2018. Made with fiber and prebiotics and sweetened with Stevia, it joined the growing ranks of “functional sodas,” launching first in natural food stores and spreading quickly to the big chains. This year, the brand is expected to do nearly $500 million in sales, and, as younger consumers drift away from legacy soda, Ben says Olipop will only get bigger.


    This episode was produced by Sam Paulson with music composed by Ramtin Arabloui and Sam Paulson. It was edited by Neva Grant with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.


    You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How I Built This with Guy Raz
    enSeptember 02, 2024

    Advice Line with Ariel Kaye of Parachute Home

    Advice Line with Ariel Kaye of Parachute Home

    Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps

    Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.


    This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Insomnia Cookies: Seth Berkowitz

    Insomnia Cookies: Seth Berkowitz

    When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decades of detours, long-shot decisions, and near-bankruptcies, Insomnia Cookies is now a $350 million dollar business.


    This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Maggie Luthar.


    You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Jamie Siminoff of Ring

    Advice Line with Jamie Siminoff of Ring

    Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals.  

    Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergonomic desk. Then Iyin, a Baltimore-based product specialist seeking to balance accessibility and profitability for her ethically-sourced chocolate brand. And Franchesca, an Atlanta area educator deliberating whether to pursue small-business certifications for her motivational classroom posters.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Ring’s founding story as told by Jamie on the show in 2020.


    This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Banana Republic: Mel and Patricia Ziegler

    Banana Republic: Mel and Patricia Ziegler

    With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an adventure, Banana Republic caught the attention of the media, and sales grew. But so did the headaches of running the business, and in 1983, the Zieglers sold the brand to The Gap. Over the years, Banana Republic lost its distinctive, retro-Safari feel, and the Zieglers departed to start another brand, The Republic of Tea. Today, Banana Republic remains a multi-million dollar business, with hundreds of stores around the world.


    This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineer was Kwesi Lee.


    You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Holly Thaggard of Supergoop!

    Advice Line with Holly Thaggard of Supergoop!

    Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.

    Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a shaving product he developed with his Navy bunkmate while they were deployed. And Erin in Illinois, who wants to make water sports safer with a  life jacket upgrade.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Holly tell the story of how Supergoop! was founded from her first visit to the show back in 2020.


    This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.


    You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Related Episodes

    ML10: Alex Rawlings on Mastering Multiple Languages, Finding Great Teachers and Using Technology Intelligently

    ML10: Alex Rawlings on Mastering Multiple Languages, Finding Great Teachers and Using Technology Intelligently

    Alex Rawlings is a polyglot and language teacher who runs the blog Rawlangs as well as a series of Polyglot Workshops and Conferences all over the world. In 2012 Alex was named Britain’s most multilingual student after winning a nationwide competition, where he was tested for fluency in eleven languages.

    One of the most common language learning myths is that you have to live in a country to learn a language. But this simply isn't true if you're approaching the process properly and Alex is proof of that, having lived in the UK most of his life.

    As well as being an exceptional learner Alex is also great at communicating his knowledge and helping others on their language learning journeys, which is why I reached out to him for a conversation.

    In this episode you’ll learn Alex’s tips and tricks for:

    - Picking the right language teacher
    - Refreshing languages you haven’t used for years
    - Using technology intelligently in your language learning

    So whether you're just getting started on a new language, or want to refresh your high school French or Spanish, this episode will give you actionable strategies that you can apply right away.

    ML61: 5 Language Learning Myths Dispelled

    ML61: 5 Language Learning Myths Dispelled

    Anyone can learn another language but the thing that holds most people back is a series of limiting beliefs. In this episode we discuss:
    - Whether there is a "language learning gene" that most great polyglots have
    - Whether immersion is important for the language learning process
    - Whether children are actually better language learners than adults
    So if you're looking to learn a new language this episode will eliminate any doubts you have and give you the tools needed to make real progress.

    ML127: Alex Dunsdon on Changing Career, Understanding Yourself and The Power of Ideas

    ML127: Alex Dunsdon on Changing Career, Understanding Yourself and The Power of Ideas

    Alex Dunsdon is an Investment Partner at Saatchi Invest, Chief of Staff at e-commerce platform RedBrain and all-round curious person. In this episode, the main theme is the overlap between understanding your self and doing great work. We discuss:

    - Alex’s recent career shift and the personal realisations behind it
    - My experience in the last year and what I’ve learned about how I work
    - The power of imagination and why ideas rule the world

    This conversation will be really useful if you’re looking to make a career change but even if you’re happy with what you’re doing there’s loads of great insights that will help you do better work and question the world around you.

    ML107: James Bidwell on Innovating in the Disruption Economy, Dealing with Information Overload and Marketing Effectively in a Noisy World

    ML107: James Bidwell on Innovating in the Disruption Economy, Dealing with Information Overload and Marketing Effectively in a Noisy World

    James Bidwell is the owner of Springwise, an innovation portal, which crowd sources innovation ideas from all over the world and publishes the top 3 every day.

    He is also the co-founder of RE_SET, an innovation consultancy for the disruption economy working with boards to help them thrive in an unpredictable world. James was also formerly a marketing manager at Disney, marketing director at Selfridges and CEO of Visit London.  

    In this episode we discuss:

    - How to stay on top of the rapid pace of change in modern society 
    - How to innovate in the 21st century disruption economy 
    - How to market effectively in a noisy world, while staying true to values

    So whether you’re curious about how to stay relevant in a constantly changing world or want to find out how to get your message heard in a world full of noise, this episode has you covered.

    ML74: Julian Baggini on Thinking About Thinking, The Point of School and How To Make Rational Decisions

    ML74: Julian Baggini on Thinking About Thinking, The Point of School and How To Make Rational Decisions

    Julian Baggini is a philosopher and author who has written almost twenty philosophical books for a general audience. In this conversation we discuss:
    - How to become more aware of your own thinking in the different areas of life
    - Julian’s discussion of the question “What’s the point of school?”
    - How to develop reasoning and critical thinking skills to make better decisions
    So whether you’re looking to make better decisions or understand your own thinking this episode will give you all that and more.