Redefining Travel Experiences and Excursions with Powerful Storytelling

Today on the "Embracing Evolution" podcast we are joined by Soona’s Co-Founder and CEO, Liz Giorgi. She and her business partner Hayley Anderson have completely evolved photo and video production for small businesses. Soona is the world’s first virtual e-comm production studio with locations in Denver, Minneapolis, Austin, Seattle and most recently, Los Angeles. 

Soona’s goal is to make the internet a more beautiful place by making creativity and content creation accessible to everyone - regardless of what stage of their business founders are in. 

Liz will be sharing where her personal production journey started, how the idea of Soona originated, her plans to evolve the brand and lots of inspiration for other aspiring entrepreneurs. 

Today on the "Embracing Evolution" podcast we are joined by TV Host and Travel Media Extraordinaire, Scott Eddy, known by many as Mr.Scott Eddy. Scott’s evolution story takes us on a unique journey. He went from being a stockbroker to starting Southeast Asia’s first digital agency, then selling it to build a personal brand focused on travel storytelling, which led him to become the first TV Host of a Lifetime travel series.

Scott has sparked global conversations about travel and redefined how people connect with places and experiences around the world. I am so excited to have him here today to talk about where his journey started, a travel experience that changed his life, and how he has leaned into evolution along the way.  

INSTAGRAM | https://www.instagram.com/mrscotteddy/
TWITTER | https://twitter.com/MrScottEddy
TIKTOK | https://www.tiktok.com/@mrscotteddy
LINKEDIN | https://www.linkedin.com/in/mrscotteddy/
FACEBOOK | https://www.facebook.com/MrScottEddy/
WEBSITE | https://www.mrscotteddy.com/ 

Today on the "Embracing Evolution" podcast we have Christina Flach, famous Celebrity Makeup Artist and CEO and Founder of Pretty Girl Makeup. Pretty Girl Makeup is a vegan, clean-ingredient, waterproof lipgloss brand with plans to evolve into a skin + hair care line as well. The brand is built around the idea that there are “pretty girls” everywhere. Her resilient and driven spirit has allowed her to navigate the love of starting a business, turning loss into purpose and everything in between. I am so excited to have her here to share the story of her evolution.

IG – @christinaflachmakeup & @PrettyGirlMkUp

FB- Pretty Girl Makeup  & Christina Flach Makeup 

WEBSITES– Www.PrettyGirlMakeup.com & Www.Christinaflach.com 

USE CODE "PrettyGirl" for 25% OFF YOUR PURCHASE.

Today we kick off season 2 of  "The Embracing Evolution Podcast" with Charleston fashion icon and entrepreneur extraordinaire, Mimi Striplin. What started as one style of tassel earrings has evolved into an expansive collection of jewelry, accessories, gifts and clothing from local Black women-led brands. Mimi set out with the goal to build a lifestyle brand centered around joy, healthy rhythms and community. I am so excited to have her here to share the story of her brand's evolution.

FOLLOW ALONG WITH THE TINY TASSEL'S EVOLUTION & SHOP SMALL:
IG @thetinytassel
FB @thetinytassel
PINTEREST @thetinytassel
www.thetinytassel.com

Today I have the pleasure of being joined by one of my very own clients, Emree Woods, Founder of Rightside Brewing, a non-alcoholic beer brand in Atlanta, GA. She could have never anticipated that her first pregnancy in 2017 would inspire a non-alcoholic beer brand. While not being able to drink during her pregnancy, she realized there were no authentic tasting non-alcoholic beer brands, only the big brands that had been around for seemingly forever. 

She saw an opportunity in the non-alcoholic brewing space for a great tasting craft option. Health and wellness were always a priority before and after her pregnancy, and drinking always seemed to contradict this lifestyle. Her entrepreneurial spirit was enveloped with the idea of a balanced, brighter life with no social sacrifices or stigmas around not drinking. 

Emree talks to us about her brand evolution from the first idea to the launch to then growing her brand and business. 
 
 FOLLOW RIGHTSIDE BREWING’S EVOLUTION:

Instagram:  @rightsidebrewing //

Website: https://rightsidebrewing.com //

Facebook: https://www.facebook.com/rightsidebrewing //

Today I am joined by Kelly Lamie, CEO and Co-Founder of a|dash, a Nashville and CHS wellness brand that delivers a daily dash of adaptogens through organic cold brew coffee. 

In a country where more than half the population drinks coffee daily, it has become a reliance instead of a health and wellness ritual. A | dash is here to change that with a beverage that has enough caffeine to wake you up without jitters, in combination with adaptogens that fight stress and anxiety. Intentionally designed to be different. Purposefully crafted to be lower in caffeine, lighter in taste and more refreshing than anything on the market. 

Kelly is going to discuss the evolution of a | dash from the initial idea to the product launch, the science of adaptogens, her personal health journey, pop-ups and more. 

FOLLOW A|DASH’S EVOLUTION:

Instagram: @drinkadash //

Website: www.drinkadash.com //

Facebook: www.facebook.com/drinkadash //

Eli Dreyfuss is the Founder and Creative Director of his own photography + cinematography business based in Boca Raton, FL. He is an award-winning visual storyteller and portraiture extraordinaire who delivers powerful messages through his multimedia projects. He has recently set out on a mission to shape the future of film through his Women in Film Project. Today he is here today to talk about how he has embraced his own photography evolution and how his art has evolved alongside his own personal growth. 

FOLLOW ELI DREYFUSS’ EVOLUTION:

Instagram: @elidreyfussstudios //

Website: www.elidreyfuss.com //

Youtube: www.youtube.com/elidreyfussstudios //

FOLLOW HIS WOMEN IN FILM PROJECT:

https://www.instagram.com/thewomeninfilmproject/ //

Hellen Moffitt, Founder of PonyBox and Charlotte, North Carolina’s fashion icon, set out with a dream to make style sustainable, accessible and affordable. PonyBox is like Rent-the-Runway, but instead of runway styles, the items are meant for REAL women. Nowadays, fashion is an expression of identity. PonyBox, a new-age clothing rental service, gives women the opportunity to find their fashion identity without breaking the bank.

FOLLOW PONYBOX'S EVOLUTION:
PonyBox Instagram
PonyBox TikTok

ORDER YOUR FIRST BOX + EXPLORE THE NEW LOOKS:
PonyBox Website

On this very special episode,  I am joined by Joe Schott, the Senior Copywriter at Jones Knowles Ritchie. He comes bearing over 10 years of experience in the Marketing + Advertising field. Schott was a lead copywriter for the recent 2021 Burger King rebrand. In today's show, Schott shares his experience working on the Burger King brand evolution and his unique journey into the copywriting world.

LEARN MORE ABOUT JOE, JKR AND THE BK REBRAND HERE:

https://www.instagram.com/jkrglobal/
https://jkrglobal.com/case-studies/burger-king/
https://www.linkedin.com/in/joseph-schott-76838743/

Lauren Shipley is the Co-Founder and Executive Director of Artisan Global and my dear friend. Artisan Global is a 501 (c)(3) non-profit that is evolving creative industries in Uganda with local entrepreneurs and artisans. She is embracing her personal and professional evolution in Milan, Italy as a full-time Master's student studying Law and Sustainable Development.

She is currently working with local entrepreneurs in Uganda to develop creative industries and address cycles of extreme poverty. Artisan's global team (Uganda and the U.S.) designs community workspaces for innovation & impact. The first pilot workspace opened in 2020 in Gulu, Uganda.

Interested in partnering or making a direct impact?

Follow along with their evolution here:

https://www.artisanglobal.org/impact
https://www.instagram.com/artisanglobal/