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    Reid Hoffman ON: The Entrepreneur’s Mindset & Why What Got You Here Won’t Get You There

    enFebruary 07, 2022

    Podcast Summary

    • IKEA's Affordable Outdoor Solutions and Health Benefits of Nature's HerbsIKEA offers budget-friendly outdoor furniture and CVS Health promotes health through herbs and comprehensive services. Reid Hoffman encourages persistence in pursuing original ideas and continuous learning before starting a business.

      IKEA offers affordable and stylish outdoor solutions for everyone to enjoy summer, no matter the size of your space. Additionally, nature's herbs, like slippery elm bark and ginger root, can promote digestive health, and CVS Health provides comprehensive health services and support. Reid Hoffman, an accomplished entrepreneur and investor, emphasizes that receiving a "no" or skepticism doesn't mean giving up on bold and original ideas, as they can lead to great success. As an employee, Hoffman highlights the importance of continuous learning and being open to new experiences before embarking on entrepreneurial ventures.

    • From projects to entrepreneurship: Reid Hoffman's unique perspectiveEmbrace projects and impact, not just labels, for a fulfilling career. Learn from mistakes to build resilience and gain valuable experience.

      Reid Hoffman, the co-founder of LinkedIn, didn't see his career path in terms of being an employee or an entrepreneur, but rather in terms of projects and the impact he wanted to make in the world. He became an entrepreneur when he realized he couldn't find the right fit for the products he wanted to create in existing companies. Hoffman's unique perspective on entrepreneurship, focusing on the projects and impact rather than the label, allowed him to find his path and build a successful company. Another key insight from Hoffman's discussion was the importance of making mistakes in the entrepreneurial journey. He emphasized that some of the most valuable lessons he learned came from the mistakes he made when starting his first company, Social Net. Instead of focusing on what mistakes to avoid, Hoffman suggested that entrepreneurs should embrace the unknown and be willing to take calculated risks. By learning from their mistakes, entrepreneurs can build resilience and gain valuable experience that will help them succeed in the long run.

    • The Art of Scaling Businesses: Overcoming Fear of Mistakes and Focusing on GrowthEmbrace mistakes, focus on growth, and strive for significant impact to master the art of scaling businesses.

      Making mistakes is an inevitable part of starting a business, and while research and careful planning can help avoid some mistakes, the willingness to take risks and learn from failures is essential for growth. Mastering the art of scaling a business involves getting past the fear of making mistakes and focusing on achieving the necessary scale to make a significant impact. The term "master of scale" encompasses entrepreneurs, executives, and anyone seeking to make a difference at a large scale, whether it's building the next tech giant or addressing global challenges like climate change. The tools and insights shared in the book can be applied to a wide range of areas, from business to society, to help us all strive for growth and improvement. Entrepreneurship is about solving problems, and the true entrepreneurs are those who are addicted to finding solutions and driving change. The distinction between growth and scale is crucial for those starting their careers or building their businesses, as it emphasizes the importance of focusing on the big picture and aiming for significant impact.

    • Embracing the contrarian principle to deal with rejectionThe contrarian principle can help entrepreneurs view rejection as an opportunity to learn and grow by choosing an unconventional path that goes against the crowd but is right.

      Entrepreneurship involves solving complex problems without having all the resources, knowledge, or tools at hand. This is a key aspect of the entrepreneurial journey. Rejection and hearing "no's" are common and can be challenging, especially when we're used to expecting "yes's." However, the contrarian principle, as discussed in the book "Mastering the Art of Scaling," can help us deal with rejection and view it as an opportunity to learn and grow. By choosing an idea or path that goes against the crowd but is right, we increase our chances of success. It's important to remember that not every "no" is a rejection of us as individuals, but rather a rejection of our idea or approach. By approaching rejection with a learning mindset, we can gain valuable insights and move closer to achieving our goals.

    • Rejection is a learning opportunityView rejection as a chance to learn and improve, not a setback. Not all rejections carry equal weight, so understand the reasoning behind them to determine the best response.

      Rejection and hearing "no" are natural parts of the entrepreneurial journey and should be viewed as learning opportunities rather than setbacks. Not every "no" carries equal weight, and it's essential to understand the reasoning behind the rejection to determine how to respond. Some rejections may be based on stereotypes or misconceptions, while others may be thoughtful and insightful. As an investor, it's important to recognize that the odds of finding a successful investment are low, and many deals will result in a "no." However, it's crucial not to be overly conservative and to avoid making both type 1 (false positives) and type 2 (false negatives) errors. Instead, approach each opportunity with an open mind, learn from the experience, and continue moving forward on the entrepreneurial journey.

    • Balancing Vision and Risk in Entrepreneurship and InvestingReid frequently says no with the intention of being helpful, emphasizing the importance of listening to your gut while acknowledging its limitations. Affordable outdoor living with IKEA and gut health support with Ritual's Synbiotic Plus are practical solutions for summer enjoyment.

      Entrepreneurship and investing involve making decisions based on a balance of vision and risk. Reid shares his perspective on this yin and yang aspect, explaining how he frequently says no, but with the intention of being helpful. He also emphasizes the importance of listening to your gut, but acknowledges that sometimes it may lead you astray. The discussion then shifts to the practical side of life, focusing on making the most of summer without breaking the bank. IKEA is presented as a solution for affordable outdoor living, allowing everyone to enjoy the season in style. Lastly, the conversation touches on the importance of taking care of your gut health, with Ritual's Synbiotic Plus supplement offering support for digestive issues. Overall, the conversation highlights the importance of balance and making informed decisions, whether in business or in everyday life.

    • Investing in unconventional ideas despite initial doubtsSuccessful entrepreneurs and investors take risks on unconventional ideas, learn from mistakes, and experiment with non-scalable strategies to achieve long-term success.

      Successful entrepreneurs and investors often take calculated risks on unconventional ideas, even when they seem to defy scale or logic at first. This was exemplified by the early investment in Airbnb, where the investor initially doubted the idea but ultimately saw its potential and gave the entrepreneur permission to pursue it. This anecdote highlights the importance of having a growth mindset, being open to learning from mistakes, and not being too wedded to the idea of only focusing on scalable solutions from the outset. Additionally, the concept of "doing things that don't scale" is crucial for entrepreneurs to experiment with product-market fit, innovation, and organization or go-to-market strategies, which may not be scalable in their current form but could unlock the path to success at a larger scale.

    • Providing unique experiences for individual customers is crucial during scalingStay agile, open to feedback, and have a bias towards action and learning to navigate changes and provide unique experiences for customers as businesses grow.

      Focusing on providing unique experiences for individual customers is crucial for businesses, especially during the scaling process. Brian Chesky's Airbnb is an excellent example of this principle in action. Entrepreneurs often face the challenge of solving problems and then becoming too attached to their initial solutions. However, as businesses grow, the problems change, and the tools that worked in the past may not be effective in scaling. Companies that fail to adapt and pivot risk falling behind. LinkedIn is an illustrative example of this, as they initially assumed their product would only be used by individuals, but soon found demand for an enterprise product. To navigate these changes, companies must remain agile, be open to feedback, and have a bias towards action and learning.

    • Focusing on external factors in entrepreneurshipTo overcome fear and uncertainty in entrepreneurship, focus on learning from external feedback, experimenting, and taking calculated risks based on market demand and customer feedback.

      The path to success in entrepreneurship often comes from external factors, such as customer feedback and market demand, rather than internal factors like personal skills or resources. Reid Hoffman, in his book, emphasizes the importance of having a clear "big idea" but acknowledges that fear and uncertainty can hold people back. He suggests that individuals should consider their goals, risk tolerance, and ability to commit to the venture for the long term. When seeking advice from friends, it's more helpful to ask about potential pitfalls and challenges rather than reassurance. Lastly, experimentation is a crucial aspect of entrepreneurship, allowing individuals to test their ideas and gather data before making a larger commitment. Overall, the key to overcoming fear and uncertainty in entrepreneurship is to focus on learning from external feedback and taking calculated risks.

    • Embrace experimentation for growthExperimentation helps validate ideas, identify blind spots, and build confidence in decisions. It's not just for projects or products, but also for personal growth and team management.

      Experimentation is a valuable tool for personal and professional growth, and it can be low-cost and time-efficient. Experimenting allows for immediate feedback from diverse perspectives, helping to validate ideas and identify blind spots. It's not only about testing new projects or products, but also about examining our own thoughts, feelings, and reactions. By embracing experimentation, we can build stronger confidence in our decisions and create a culture that inspires and sustains growth. The importance of experimentation is especially crucial for leaders as they navigate the complexities of managing teams and organizations, where diverse perspectives and ongoing inspiration are essential for long-term success.

    • Involve team in recruitment and onboarding for successful hiresSeeking input from multiple team members during recruitment and onboarding can lead to better hires and a smoother transition into the company culture

      Effective recruitment, retention, and reward are crucial elements of building a successful team. When it comes to recruitment, it's essential not to approach it as a solo journey for founders or CEOs. Instead, involve a group in the hiring decision-making process and onboarding to ensure new hires quickly adapt to the company culture. For instance, IKEA offers affordable summer solutions to create a dreamy getaway at home, while CVS Health provides comprehensive health services for various needs. In the realm of wellness, herbs like ashwagandha and slippery elm bark, available from Nature's Way, can support overall health. When hiring, seek input from multiple team members, and look for positive feedback from those responsible for onboarding to gauge the success of a new hire.

    • Building a strong relationship between new hires and the organizationCommunicate clear cultural principles, address mistakes promptly, involve trusted individuals in hiring, and allow new hires to contribute to the ongoing development of the company culture.

      Building a strong relationship between new employees and the organization is crucial for a successful hiring process. This partnership should ideally start on a strong foot and be collective efforts from the organization. If a mistake is made within the first 60 days, it should be addressed as quickly and humanely as possible. Including trusted individuals in the interview process, even if they're not full-time employees, can also be beneficial. Regarding company culture, it's essential to define what excellence looks like for your organization and prioritize key cultural principles. These principles should be communicated clearly and held accountable by all team members. While some cultural elements may evolve, it's important to have a solid foundation and allow new hires to contribute to the ongoing development of the culture. As an entrepreneur, taking risks and embracing failure are valuable qualities, but it's also essential to have a strong foundation and a team that can help adapt and expand the culture organically.

    • Prioritize team needs and valuesUnderstand and prioritize team needs and values for successful teams and businesses. Engage in unguided customer interactions for informed decisions and avoid misjudgments.

      Creating a successful team or business involves understanding and prioritizing the needs and values of all team members, not just the founder's vision. Safety and support, contrary to a growth-focused mindset, can be crucial for team morale and productivity. Additionally, observing and learning from customers or potential customers through unguided interactions is essential for making informed decisions and avoiding misjudgments. Steve Jobs, a renowned entrepreneur, was known for his ability to learn from others and engage with new products and their creators. By prioritizing observation, engagement, and learning, entrepreneurs can gain valuable insights and create a more inclusive and effective team or business.

    • Understanding Entrepreneurs' Complexity and Unique JourneysDefine your purpose, make quick decisions, and recover when necessary for successful entrepreneurship.

      Entrepreneurs are complex individuals, and their journeys are unique. While there are archetypes to learn from, it's essential not to put them in boxes. Steve Jobs, for instance, was an inspiration with his focus on creating something new and unique, but not inventing everything from scratch. Purpose plays a crucial role in entrepreneurship from the very beginning, as it creates a sense of unity and motivation for the team. It's essential to define the purpose of the entrepreneurial journey and how it contributes to making society better. The best entrepreneurship advice is to make decisions quickly and recover when necessary. The worst advice is to persevere against all odds.

    • The importance of perseverance, adaptation, and rest for successLearn and pivot when necessary, prioritize working smart, never compromise on adequate sleep, and listen first before speaking.

      Both perseverance and adaptation are crucial for success. Reid Hoffman, the guest on the podcast, emphasized the importance of learning and pivoting when necessary. He also shared that he used to value crazy hard work but now prioritizes working smart. A daily habit he never negotiates on is adequate sleep, which he considers the baseline for making good decisions. If he could create one law for the world, it would be "listen first then speak." These insights offer valuable lessons on the importance of resilience, intelligence, and rest in achieving success.

    • CVS Health's initiatives for accessible and convenient healthier livingCVS Health partners with various companies to offer personalized healthcare services and mental health support through online therapy with BetterHelp

      CVS Health is committed to making healthier living more accessible and convenient through various initiatives. These include partnerships with Oak Street Health, CVS Specialty, Signify Health, and Aetna, which offer eligibility and services based on location and individual needs. Mental health is an essential aspect of overall wellbeing, and everyone can experience challenges. BetterHelp, a sponsor of this show, provides online therapy, offering flexibility, ease of use, and affordability compared to in-person therapy. Connecting with a licensed therapist through BetterHelp can make a significant difference in managing mental health challenges.

    Recent Episodes from On Purpose with Jay Shetty

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    See omnystudio.com/listener for privacy information.

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    See omnystudio.com/listener for privacy information.

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    Episode Resources:

    See omnystudio.com/listener for privacy information.

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    See omnystudio.com/listener for privacy information.

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    Episode Resources:

    See omnystudio.com/listener for privacy information.

    Do You Compare Yourself or Your Relationship to Others? 5 Surprising Ways to Stop Letting Comparison Steal Your Happiness

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    See omnystudio.com/listener for privacy information.

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    • 01:44:57 Casey on Final Five

    Episode Resources:

    See omnystudio.com/listener for privacy information.

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    With Love and Gratitude,

    Jay Shetty

    What We Discuss:

    00:00 Intro

    01:24 Subtle Settling

    02:26 #1: Do You Feel Like You Can Truly Be Yourself?

    07:18 #2: Do You Discuss Important Things In A Healthy Way?

    13:19 #3: Do You Feel A Sense Of Respect?

    15:36 #4: Are You Scared Of Being Lonely?

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    22:23 #6: Do They Understand Why You Are The Way You Are?

    23:53 #7: Can They Tolerate Your Weaknesses And Can You Tolerate Theirs?

    24:53 #8: You're Subtle Settling If It's A Financial Decision

    See omnystudio.com/listener for privacy information.

    Anitta: 6 Ways to Heal Your Inner Child & Let Go of Past Trauma

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    How can you heal from past trauma?

    Today, let's welcome Grammy-nominated global superstar, Anitta, who has become a leading artist of a new generation of Latin American music. Her album "Versions of Me" surpassed 1 billion streams on Spotify, and she earned a Grammy nomination for Best New Artist in 2023. Known for her energetic performances and bold personality, Anitta is also deeply spiritual, integrating various practices to maintain her well-being and authenticity.

    A significant part of the episode focuses on the duality of Anitta's identity. She explains how she balances her stage persona with her true self, Larissa, and the importance of nurturing both. Anitta shares the struggles she faced with comparisons, societal expectations, and the pressure to maintain a certain image. Her journey towards self-acceptance and self-love is a powerful testament to the resilience of the human spirit. 

    Jay and Anitta also talk about the importance of staying grounded amidst success, sharing her daily routines that include meditation, energy cleansing, and connecting with nature. Despite facing criticism and backlash, she remains committed to expressing and celebrating her culture through her music and public appearances.

    In this interview, you'll learn:

    How to stay grounded amidst success

    How to overcome comparisons

    How to heal from past trauma

    How to manage your health

    How to cultivate self-love

    How to handle criticisms

    Anitta's story is a reminder that true success is not just about external achievements but also about inner peace, self-love, and staying connected to one's roots.

    With Love and Gratitude,

    Jay Shetty

    What We Discuss:

    • 00:00 Intro
    • 03:39 How Do You Prepare for a Performance?
    • 05:05 Meditation Practice
    • 08:17 How Elevate Your Energy
    • 11:06 Comparison is Making Us Unhappy
    • 16:04 Successful But Unhappy
    • 29:24 Doing Things for Your Happiness
    • 37:04 Health Scare
    • 38:10 Healing Emotional Trauma
    • 42:46 What Are You Here For?
    • 45:19 Getting Off Birth Control
    • 51:12 Two Energy in One Body
    • 58:32 Society’s Double Standard in Dating
    • 01:01:38 Different Religion and Faith
    • 01:11:30 We All Have a Choice
    • 01:16:10 Challenges and Hardships Along the Way 
    • 01:24:22 Dealing with Conflicts
    • 01:29:14 Opportunities for Better Exposure
    • 01:34:14 Finding Balance in Life
    • 01:35:21 Anitta on Final Five

    Episode Resources:

    See omnystudio.com/listener for privacy information.

    7 Habits to Be Present When Everything Feels Like It’s Moving Too Quickly (Busy People Listen Now)

    7 Habits to Be Present When Everything Feels Like It’s Moving Too Quickly (Busy People Listen Now)

    How can you recognize when you need to slow down?

    And what are the benefits of slowing down in everyday life?

    Today, Jay addresses the growing concern about how to slow down in our fast-paced world. Many of us feel like time is flying by, and Jay offers practical tips to help us feel more present and in control. 

    Jay recommends connecting with ourselves, looking at our schedule, and reaching out to loved ones. By waking up 20 minutes earlier than needed, this small change can set a calm tone for the day. And there is power in silence and spending time in nature. Silence helps reduce our brain's cognitive load, and being in nature makes us feel more present and less rushed.

    Throughout the episode, Jay provides easy-to-follow advice to help us slow down and enjoy life more fully, reminding us that slowing down is about being more present, not doing less.

    In this episode, you'll learn:

    How to slow down time

    How to change your daily habits

    How to plan for your day

    These small changes can make a big difference in how you experience time. Remember, there's more to life than increasing its speed. Let's slow down together and savor every moment.

    With Love and Gratitude,

    Jay Shetty

    What We Discuss:

    00:00 Intro

    01:31 Time Flies By So Fast

    04:21 #1: Wake Up 20 Minutes Before You Actually Have To

    08:40 #2: One Device At A Time

    11:35 #3: Take 30 Seconds To Engage All Five Senses

    13:44 #4: Obey Speed The Limit

    16:32 #5: Being Present With Your Breath To Align Your Body And Mind

    18:25 #6: Find And Create Moments Of Silence Everyday

    21:19 #7: Observe And Be Present In Nature

    See omnystudio.com/listener for privacy information.

    Related Episodes

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    In this episode Gwenn and Jeremy go over the most important things they learned from quitting their well paying jobs to follow their entrepreneurship dreams, managing a property management company and ultimately selling it last year. What were their biggest mistakes? What would they do again? FInd it all on this episode of Bootstrappers.

    See how Anequim can help transform you business with remote professionals at www.anequim.net! 

    59. Unlocking Email Marketing: The Key to Amplifying Your Profits

    59. Unlocking Email Marketing: The Key to Amplifying Your Profits

    Register for free training

    Summary

    In this episode, Chelsy discusses the often overlooked marketing medium of email marketing. She announces a free workshop on email marketing and highlights the importance of diversifying marketing efforts. Chelsy shares her personal experience of being locked out of Instagram and realizing the power of email marketing. She emphasizes the benefits of email marketing, such as higher conversion rates and direct communication with the audience. Chelsy encourages starting an email list early in business and promotes the free workshop and joining the Brave Step Collective. The episode concludes with a summary and call to action.

    Takeaways

    Email marketing is an important and often overlooked marketing medium.
    Diversifying marketing efforts is crucial to avoid relying solely on social media platforms.
    Email marketing provides direct communication with the audience and higher conversion rates.
    Starting an email list early in business is essential for long-term success.

    Chapters

    00:00 Introduction and Announcement of Email Marketing Workshop
    03:08 The Importance of Email Marketing and the Brave Step Collective
    04:07 The Panic of Being Locked Out of Instagram and the Power of Email Marketing
    05:53 Diversifying Marketing Efforts and the Significance of Email Marketing
    08:09 Facts and Benefits of Email Marketing
    09:49 Email Marketing as a Direct Communication Strategy
    11:00 The Importance of Starting an Email List Early in Business
    13:03 Free Workshop on Getting Started with Email Marketing and Joining the Brave Step Collective
    13:59 Summary and Call to Action

    Links and Resources

    Watch this episode on YouTube: https://youtu.be/51odXW4ut40 

    Show Notes for this episode: https://chelsyweisz.com/unlocking-email-marketing/

    Free Resouces and Tools for Running your Business: https://bit.ly/3U6v7wB 

    Join Podcast Insiders Facebook Group: https://www.facebook.com/groups/thenextbravesteppodcast 

    1:1 Coaching with Chelsy: https://chelsyweisz.com/coaching 

    Chelsy’s Instagram: https://www.instagram.com/chelsyweisz/ 

    Next Brave Step Instagram: https://www.instagram.com/nextbravesteppodcast 

    Hand-crafted templates & resources to grow your business: https://chelsyweisz.com/shop-index