Podcast Summary
Defying Gender Stereotypes in Entrepreneurship: Rosanna Caerolo's journey from selling food products to expanding into fitness, health coaching, and a digital platform, despite gender stereotypes, demonstrates the significance of perseverance, networking, and seizing opportunities in entrepreneurship.
Gender stereotypes should not limit one's entrepreneurial aspirations. Rosanna Caerolo, a guest on The Empire Show, defied expectations as a woman entrepreneur from Ecuador. She started with selling food products and expanded her brand, Rosana (meaning raw and healthy in Spanish), into the fitness world, health coaching, and a digital platform called Sanofi by Movistar. Rosanna's story is a testament that men have been significant supporters in her entrepreneurial journey, surprising many women. Despite her humble beginnings, she now has a recurring revenue business with over 1,800 subscribers. Her success story challenges the notion that women are not meant to be entrepreneurial. Instead, it highlights the importance of perseverance, networking, and seizing opportunities, regardless of gender.
Partnering with a mobile phone company to reach 200,000 people: Innovative partnerships with the right company can help businesses expand into new markets and reach large audiences, even with a low price point.
Partnerships can be a powerful catalyst for business growth, especially when it comes to expanding into new markets. In this case, a health and fitness coach was able to reach 200,000 people in a small country by partnering with the second largest mobile phone company. The coach came up with an innovative idea for a video-based service, which the mobile company loved and quickly brought to market. The coach found the best developer in the country and started creating exclusive content for the service. With a low price point, the service attracted a large audience, providing the coach with a significant revenue stream. However, expanding to new countries can be challenging, requiring continuous reinvention and improvement to stay competitive. To pitch a company for a partnership, it may not be necessary to go straight to the president, but rather to find the right person in the organization who shares your vision and can help bring your idea to life.
From Engineer to Author: Rosanna's Journey: Determination, a clear story, and seizing the right opportunity can help individuals succeed in their industries, even with limited experience
Having a clear and compelling story, coupled with determination and opportunity, can help an individual become known and successful in a crowded industry. The speaker, Rosanna, shared her journey from being a commercial engineer and family therapist to becoming a health coach and author. She wrote an autobiography about her lifelong passion for nutrition and fitness, which caught the attention of Penguin Random House. Although she initially planned to launch the book through a university program, the publishing house offered her a deal, which she accepted despite her initial fear and lack of experience as an author. Through perseverance and seizing the right opportunity, Rosanna was able to establish herself as a known figure in the health and fitness space in Ecuador and beyond.
Woman's love for learning and determination leads to multiple entrepreneurial successes: Focus on one goal at a time and gradually reveal more about oneself as trust is built. A strong drive and determination can lead to multiple entrepreneurial successes.
Continuous learning and having a strong drive and determination are key factors for achieving multiple goals and entrepreneurial success. The woman in this conversation, despite coming from humble beginnings and facing various challenges, has managed to become a commercial engineer, family therapist, certified personal trainer, health coach, magazine creator, food line owner, and digital product developer. Her love for learning and her unwavering spirit have driven her to explore various fields and excel in them. Her entrepreneurial spirit was instilled in her by her military father and her own desire to be the best. Despite the rarity of women in entrepreneurship, she has proven that confidence and determination can lead to great achievements. Her advice for those looking to follow in her footsteps is to focus on one goal at a time and gradually reveal more about oneself as trust is built. Her high-protein, no-sugar, lactose-free, and sodium-free ice cream is a testament to her success and innovation.
A Businesswoman's Balanced Life: From Fashion to Food: Rosanna Guiado, a successful entrepreneur, manages her fashion brand, Blush by Rosanna Que Dolo, and a restaurant business, Gurman Market, while collaborating with Disney International. Her daughter runs the fashion brand, allowing Rosanna to focus on other ventures.
Rosanna Guiado, a humble and down-to-earth businesswoman, has built a successful fashion brand, Blush by Rosanna Que Dolo, and even collaborated with Disney International. Her 28-year-old daughter runs the fashion brand, while Rosanna focuses on her other ventures, including a restaurant business called Gurman Market, which employs 50 people. Her typical day starts early with a gym session and work begins at 10:30 AM, although she often travels for business. She co-owns the restaurant with her husband and splits her time between the fashion brand and her digital platform, Sana. Rosanna's journey to collaborating with Disney began when they were looking for personalities in different countries and discovered her fashion line. The partnership resulted in the Disney by Rosanna Que Dolo collection.
Emphasizing the importance of focus, team leadership, and continuous learning in entrepreneurship: Stay focused, lead a strong team, and learn continuously to succeed in entrepreneurship. Believe in your abilities and seek help when needed. Contradicting common beliefs, women can also thrive in entrepreneurship with the right mindset and support from men.
Entrepreneurship is a challenging journey, regardless of gender. The speaker, who built a fashion brand, a food business, and a digital magazine, emphasized the importance of staying focused, leading a strong team, and learning continuously. She also shared her experience of being supported by men in her entrepreneurial journey, contradicting the common belief that it's a man's world. Despite facing issues in various industries and managing a large team, she encouraged women to believe in their abilities and seek help from those with expertise in specific areas. Her entrepreneurial journey, which started in 2011, demonstrates the potential for rapid growth and the importance of staying committed and adaptable.
Starting a business from scratch and partnering with a big department store: Persistently pursuing opportunities and taking bold actions, even with no connections or prior experience, can lead to remarkable outcomes.
Being an entrepreneur involves facing numerous challenges, but having a big thinking mindset and being relentless can lead to unexpected opportunities. Rosanna Quirolo, the founder of the Blush brand, shared her experience of starting her business from scratch and partnering with the biggest department store in Ecuador despite not having any connections or prior experience. She emphasized the importance of being persistent and not being afraid to take big actions, even if it means facing rejection. Rosanna also highlighted the importance of learning from others and being inspired by their success. Her story serves as a reminder that thinking big and taking bold steps, even when faced with overwhelming challenges, can lead to remarkable outcomes.
Confidence and Starting Small: Confidence from experiences like raising kids and sports can help entrepreneurs overcome rejection and pursue new ideas. Start small, think big, and scale fast for success.
Failure is a natural part of the entrepreneurial journey, and having confidence in oneself, built through experiences like raising children and engaging in activities like sports and fitness, is essential for overcoming rejection and continuing to pursue new ideas. Rosanna Fuentes, a successful entrepreneur, emphasizes the importance of starting small, thinking big, and scaling fast, while also going straight to the top of your industry for opportunities. Personal routine and organization are also crucial for maximizing the value of time and maintaining mental well-being. Ultimately, Rosanna's mission is to transform lives, particularly women's, by empowering them with the tools to become healthier, happier, and live longer. The belief that giving generously leads to greater returns is a guiding principle for her.
Stay Positive, Focus on Growth, Avoid Negativity: Focus on positivity, edit out toxic individuals, learn from rejections, invest in health and fitness, adopt a mindset of starting small, thinking big, and scaling fast, reach out to Rosanna Querolo on social media for help, and read her book 'Start Small, Scale Fast' on Amazon.
Rosanna Querolo, a successful entrepreneur and author, emphasizes the importance of focusing on positivity and avoiding negativity in both personal and professional life. She suggested that people should edit out toxic individuals, learn from rejections, and invest time in health and fitness. Querolo also encouraged female entrepreneurs to adopt a mindset of starting small, thinking big, and scaling fast. She is open to helping others and can be reached on social media platforms like Instagram, Facebook, and Twitter. Her book, "Start Small, Scale Fast," is available on Amazon in digital format. Querolo has had mixed experiences with partnerships but enjoys helping others. If a woman entrepreneur has a great idea and wants to pitch it to her, they can reach out via DM on social media. Overall, Querolo's message is to stay positive, focus on growth, and avoid negativity.
