S05:08 [Jason Barnard] ​​​​​​​Why Aren't You Optimising Your Google Business Card?

Welcome to the Evolvepreneur Secrets Show for Entrepreneurs Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Jason Barnard ... Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management. Author: Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon. Podcast host: Spanning 3 seasons his podcast, With Jason Barnard… has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Andrew Holland, Aleyda Solis, Bill Slawski… Over 180 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun! Kalicube SAS: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their Knowledge Panel. Companies Jason has founded: Jason Barnard has founded multiple companies: Kalicube SAS in France in 2015, but also WTPL Music in France in 1991 and UpToTen in Mauritius in 2000. Jason's Backstory: Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. In 1988 he graduated from Liverpool John Moores University with a degree in Economics and Statistical Analysis. Education: Jason attended Prince Henry’s Grammar School from 1977 to 1984, then graduated from Liverpool John Moores University in 1988 with a degree in Economics and Statistical Analysis Why Jason uses the pseudonym The Brand SERP Guy : Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013. Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry.