jason barnard

Like many digital practices, search engine optimization is becoming more conversational. 

Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google's knowledge graph, Jason Barnard helps companies craft content strategies and messaging architectures that keep their brand prominent in Google's search results.

https://ellessmedia.com/csi/jason-barnard/

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special EDGE Flash on The EDGE of The Web!

Key Segments:

[00:00:20] Introducing Jason Barnard

[00:01:38] Major Changes in the Google Knowledge Graph

[00:03:42] Knowledge Vault vs. Knowledge Panels

[00:07:14] Google’s New ‘Understanding’ Of People

[00:12:26] Change in Search Quality Raters Guidelines

[00:20:20] EDGE of the Web Title Sponsor: Site Strategics

[00:21:27] Is This a Tactic By Google To Identify AI Content? 

[00:29:21] What’s The Next Major Update Going To Target? 

[00:30:43] BrightonSEO Sweepstakes

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site  

Follow Our Guest

Twitter: @Jasonmbarnard

LinkedIn: Jason Barnard

This week Rob and Jonny talk to Jason Barnard 'The Brand SERP Guy' and CEO of Kalicude.

This episode includes:

• How to appear on the Search Engine Results Page (SERP's)
• Cleaning up your digital footprint
• How Ai and TikTok will impact traditional search engines
• Of course the 'Golden Nuggett' SEO tip

And so much more, you are going to have to listen to this episode more than once as Jason just keeps on giving so much amazing information and advise.

Jason Barnard is best known in the SEO industry today as The Brand SERP Guy specialising in Brand SERP optimisation and Knowledge Panel management, and is also the founder and CEO at Kalicube, a Brand SERP optimising SaaS platform and a ground-breaking brand SERP digital marketing agency. Jason joins Mark A Preston on The Unscripted SEO Interview Podcast.

Join Tacey and her Special Guest Jason Barnard, "The Brand SERP Guy".

Today's Topic: Teaching Google Who We Are & What We Do.

Timestamp: 01:46: What is Search Optimization and how to best use it.

Timestamp: 05:13: The Evolution of Search Engines & The Improvements We Can Utilize

Timestamp: 08:14: Google Business Cards

Timestamp: Google Knowledge Panel

Timestamp: 24:35: Jason’s Speed Round

Jason’s Contact Info:

Website: https:jasonbarnard.com

LinkedIn: @jasonmbarnard

Tacey's Contact Info 

@taceyatkinson

(All social links here): www.taceyatkinson.com

Join Tacey and her Special Guest Jason Barnard, "The Brand SERP Guy".

Today's Topic: Teaching Google Who We Are & What We Do.

Timestamp: 01:46: What is Search Optimization and how to best use it.

Timestamp: 05:13: The Evolution of Search Engines & The Improvements We Can Utilize

Timestamp: 08:14: Google Business Cards

Timestamp: Google Knowledge Panel

Timestamp: 24:35: Jason’s Speed Round

Jason’s Contact Info:

Website: https:jasonbarnard.com

LinkedIn: @jasonmbarnard

Tacey's Contact Info 

@taceyatkinson

(All social links here): www.taceyatkinson.com

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP.  Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand!

We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason’s book and an EDGE of the Web hat for contributing!  Show us the weirdness you’re seeing out there!

[00:04:20] Google is determined to keep you on the SERP

[00:06:42] Features of the BrandSERP

[00:07:51] Experimenting with Google

[00:09:24] If Google has Confidence, It Reacts Quickly: Meta

[00:15:38] Optimizing for Rich Site Links and Rich Elements

[00:17:03] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower

[00:21:26] How to Get Twitter Cards on your BrandSERP

[00:24:37] Videos on the BrandSERP: Tik Tok & YouTube

[00:25:36] People Also Asked Opportunites for BrandSERP Optimization

[00:27:09] Sponsor for EDGE of the Web: Site Strategics

[00:28:39] How Do You Remove Elements from the BrandSERP?

[00:36:33] The Entity's Identity Taking Shape

[00:38:39] Will There Be Blackhat BrandSERP Tactics?

[00:40:10] How Can Entity SEO be used in a Crisis Management Situation?

We’re discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world.  Articles from Social Media Today and Search Engine Journal. Let’s make sure to get the word out and share this information.  

[00:05:05] FB Bans announced by Russia

[00:10:51] Website Security important to review due to increases in Russian Cyber-Attacks

[00:17:56] Ukrainian Patriot: Tim Soulo from Ahrefs extending memberships to match donations

[00:21:03] Ukrainian Patriots: Wix evacuates nearly 1,000 Ukrainian staff and families

[00:22:52] Ukrainian Patriot: Anton Shulke: Head of Influencer Marketing at Duda

[00:25:41] Aleyda Solis: Showcasing Ukrainian SEOs

[00:22:52] Ukrainian Patriot: Ievgen Saveliev

[00:27:35] Information for supporting Ukraine: edgeofthewebradio.com/ukraine

In this episode of Startup Hustle, Matt DeCoursey and Jason Barnard, The Brand SERP Guy at Kalicube talk about Search Engine Marketing. 

Find Startup Hustle Everywhere:

https://linktr.ee/startuphustle

This episode is sponsored by Full Scale:

https://fullscale.io/

Learn more about Kalicube:

https://kalicube.pro/

See omnystudio.com/listener for privacy information.

Today's episode is all about SERPs. Not sure what SERPs are? It stands for Search Engine Results Page. Basically, it's what you see when you type something into Google (or Bing if you're one of the 5%).

Jason Barnard has been fascinated with SERP for a long time now. Over the past 8 years, he's been pulling together a database of brand SERPs and looking for those key factors that make it all-important and powerful for brands.

Join us today as Jason explains the ins and outs that are often forgotten, especially when it comes to brand searches. That's right, we all think people searching for our brand already know all about us and can find us easily, but even I learnt a thing or two during this conversation.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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