Episode 34: SEO with Jason Barnard

In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The discussion explores why ecommerce is struggling, identifies key challenges businesses face, and offers actionable advice for both marketing professionals and business owners. Rob also touches on the importance of tracking metrics for success, the impact of AI, data privacy concerns, and the future of ecommerce.

Join us as we unpack these insights and more, providing valuable takeaways for anyone involved in the ecommerce industry.

Rob and Jonny dive into the world of Paid Media and PPC with Charley Brennand a seasoned consultant and the founder of the PPC Academy. Charley brings a unique perspective to the table, combining professional expertise with a passion for community building within the digital marketing sphere.

Charley discussed her insights into the PPC world and how it led to the creation of the PPC Academy. She emphasises the importance of face-to-face networking and backs this up with her 'Let's get coffee' LinkedIn banner, highlighting how personal connections in the industry are invaluable to her.

They discuss the PPC Academy, Charley's passion project. Charley outlines its objectives, target audience, and the inspiration behind its inception. Charley's vision for the Academy is not just about imparting knowledge; it's about fostering a supportive community for PPC professionals, particularly in Northwest England where such a network is notably absent.

Charley is also in the throes of organising a significant event for the PPC Academy set for the 20th of February in Manchester. Charley shares the challenges and triumphs of setting up such an event, from securing speakers to ensuring that attendees gain meaningful insights and experiences.

There is of course a golden nugget piece of advice for someone anting to dip their toes into the world of online advertising. You will have to listen to find out the answer!

This episode is a must-listen for anyone interested in the intricacies of PPC, the power of community, and the future of digital marketing.

Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM).

This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts.

A special segment focuses on the transformative impact of AI on the ABM landscape, providing listeners with a glimpse into the future of marketing strategies.

As always, the episode wraps up with Rob's golden nugget, a unique takeaway that listeners won't want to miss.

Tune in for an episode packed with valuable insights, practical advice, and forward-thinking perspectives on making the most of ABM in your business.

This week Rob and Jonny speak to Olga Denisova all about being an introverted leader.  Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners. 

We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller more close-knit start-up teams. 

Even if you're an extrovert give it a listen to better understand and collaborate with your introverted team mates.

🎉 Welcome to the 50th episode of Marketing Dribble Podcast! 🎉

In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing:

1. Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. Learn to enhance user experience on your website, catering to both individual and trade customers.
2. The Power of Data: Delve into the world of data analytics. Discover how collecting and utilizing data can become your main weapon in the marketing arsenal. Uncover insights from tools like HotJar, Crazy Egg, and B2B/B2C analytics.
3. Feedback is Key: Understand the importance of feedback, whether from customers, colleagues, or your boss. Leverage feedback to improve your website, products, and overall marketing strategy.
4. Hands-On Approach: Get involved in the day-to-day operations. Learn your product inside out, from warehouse walks to live testing. Position your products effectively by truly understanding and showcasing their unique selling points.
5. Reflect and Grow: Take a step back and assess your marketing journey. Overcome imposter syndrome, gain a different perspective, and ensure your daily efforts align with business objectives.
6. Embrace Mistakes: Don't be too hard on yourself. Mistakes are part of the learning process. Take risks, try new things, and embrace change in the dynamic world of marketing.
7. Continuous Learning: Stay updated with the ever-evolving field of marketing. Don't just chase the latest trends; focus on mastering the core principles that withstand the test of time.
8. Network and Mentorship: Recognise the value of networking and seek mentorship. Whether you find a mentor or become one, the journey of a marketer is a continuous process of learning and development.

Join us in this special episode as we share golden nuggets of wisdom to help you grow and thrive in your marketing journey. Here's to 50 episodes and many more insights to come! 

Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023. 

They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussion and see what Rob and Jonny actually think of this year’s offerings!

This week Rob and Jonny dive into the world of brand building and chat with Jennifer Sloane, the Head of Marketing at Dark Horse,  The Manchester-based PPC and SEO agency that's not just in the game – they're here to terrify your competition.

Rob and Jonny kick off the conversation by delving into Jennifer's background, unravelling the mysteries behind her impressive journey and the driving force behind her role at Dark Horse. Get ready for a rollercoaster of insights!

They discuss the landscape of standout brands, picking Jennifer's brain for examples of companies that truly nail the art of standing out. Of course, they can't resist turning the spotlight onto Dark Horse itself, exploring what sets them apart from the competition and the strategic thinking behind their branding.

Also discussed are the benefits of a robust brand and the power of being the unexpected winner in competitive markets, and the potential pitfalls of standing out and maintaining an edgy brand. Are the risks worth the rewards?

For those itching to embark on their brand-building journey, Jennifer dishes out golden advice for startups and companies eyeing a rebrand. And of course, she leaves listeners with a golden nugget tip to amplify their brand – you won't want to miss this gem!

In this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experiences and perspectives.

Join the conversation as they debunk common misconceptions and stereotypes surrounding marketers, both from an outsider and internal perspective. Discover the often-overlooked facets of marketing that deserve acknowledgment and learn how marketers can spotlight their invaluable contributions to organisational success.

Or basically feel like you are eavesdropping on a casual pub conversation featuring four marketers engaging in lively discussions about various marketing issues and triggers. So, grab your Gin and Tonic and give it a listen!!

https://blameitonmarketing.com/

This week Rob and Jonny speak with Charelle Griffith who is an award-winning chartered marketer and online business mentor.

In our chat with Charelle, we dive deep into her world. From unravelling the mystery behind being a 'true generalist' to discovering why she's passionate about working with small businesses, coaches, and service providers, this episode is packed with insights.

We explore the common challenges faced by service providers and coaches in the marketing game and snag some priceless tips for those just starting, even on a shoestring budget. But that's not all; Charelle spills the beans on the magic of 1-to-1 mentoring and personalised support, and she even offers a sneak peek into her 'Strategy Day.'

Curious about the nuances between marketing for coaches and service-based businesses? Charelle's got the inside scoop. Plus, she shares her golden nuggets of wisdom, but you will have to listen to find out more.

Don’t miss this episode full of marketing insights and tips.

This time Rob and Jonny speak with Manni (Mr Bobble) the CEO of Bobble Digital all about SEO and how Ai is influencing the SEO landscape.

We discuss how most people are using Ai in SEO and if this is the correct approach, will there be any penalties in the future for people using tools like ChatGPT to write their copy. Will Ai ultimately replace peoples jobs and how Manni is using Ai in his own agency.

Manni also give us his top 5 Ai tools to check out and of course makes Rob really happy with his golden nugget tip.