marketing dribble

This week Rob and Jonny speak to Olga Denisova all about being an introverted leader.  Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners. 

We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller more close-knit start-up teams. 

Even if you're an extrovert give it a listen to better understand and collaborate with your introverted team mates.

🎉 Welcome to the 50th episode of Marketing Dribble Podcast! 🎉

In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing:

1. Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. Learn to enhance user experience on your website, catering to both individual and trade customers.
2. The Power of Data: Delve into the world of data analytics. Discover how collecting and utilizing data can become your main weapon in the marketing arsenal. Uncover insights from tools like HotJar, Crazy Egg, and B2B/B2C analytics.
3. Feedback is Key: Understand the importance of feedback, whether from customers, colleagues, or your boss. Leverage feedback to improve your website, products, and overall marketing strategy.
4. Hands-On Approach: Get involved in the day-to-day operations. Learn your product inside out, from warehouse walks to live testing. Position your products effectively by truly understanding and showcasing their unique selling points.
5. Reflect and Grow: Take a step back and assess your marketing journey. Overcome imposter syndrome, gain a different perspective, and ensure your daily efforts align with business objectives.
6. Embrace Mistakes: Don't be too hard on yourself. Mistakes are part of the learning process. Take risks, try new things, and embrace change in the dynamic world of marketing.
7. Continuous Learning: Stay updated with the ever-evolving field of marketing. Don't just chase the latest trends; focus on mastering the core principles that withstand the test of time.
8. Network and Mentorship: Recognise the value of networking and seek mentorship. Whether you find a mentor or become one, the journey of a marketer is a continuous process of learning and development.

Join us in this special episode as we share golden nuggets of wisdom to help you grow and thrive in your marketing journey. Here's to 50 episodes and many more insights to come! 

In this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experiences and perspectives.

Join the conversation as they debunk common misconceptions and stereotypes surrounding marketers, both from an outsider and internal perspective. Discover the often-overlooked facets of marketing that deserve acknowledgment and learn how marketers can spotlight their invaluable contributions to organisational success.

Or basically feel like you are eavesdropping on a casual pub conversation featuring four marketers engaging in lively discussions about various marketing issues and triggers. So, grab your Gin and Tonic and give it a listen!!

https://blameitonmarketing.com/

In this episode, Rob and Jonny are joined by Olga Denisova, an expert in B2B Marketing with 14 years of experience across hyper-growth startups and major enterprise companies. Most recently, Olga has made her mark at Semrush, managing large teams and handling multi-million-pound budgets to achieve remarkable growth. She shares invaluable insights into growth marketing strategies, leadership, and more.

We discuss the following:

Personal Journey: Olga discusses her career journey, what led her to B2B marketing, and the milestones she's achieved.

Key Takeaways: Gain actionable tips and lessons learned from Olga's expansive experience to help you on your own marketing journey.

Strategic Planning: Learn how to set effective growth marketing strategies in different environments—whether you're in a startup or an established company.

Competitor Awareness: Olga provides advice on how much attention you should pay to competitors and what tools can help you keep track.

Budgeting for Growth: Discover whether a big budget is essential for achieving significant growth and how to allocate resources efficiently, and could big budgets actually stifle innovation!!

Importance of Current Customers: Understand the role existing customers play in your growth strategy, from retention to up-selling and cross-selling.

Leadership: As a top Digital Marketing Voice on LinkedIn, Olga elaborates on the importance of good leadership for companies aiming to grow.

Join us for this insightful episode packed with actionable advice from one of the industry's best who even went onto say that we were amazing !! 

Welcome to the latest episode of Rob and Jonny's podcast! In this episode, we delve into the exciting and ever-changing world of marketing, and explore the latest trends and strategies that businesses are using to stay ahead of the game.

But, we're not alone in this endeavor. Instead, we have enlisted the help of ChatGPT, a cutting-edge language model trained by OpenAI, to assist us in writing this entire episode. With ChatGPT's advanced capabilities and vast knowledge base, we can be sure that we are getting the latest and most comprehensive information available.

So sit back, relax, and join us as we delve into the world of marketing with the help of ChatGPT. With its insights and expertise, we're sure to learn something new and valuable about the ever-changing world of marketing.

**Podcast description also written by ChatGPT, I bet you can't tell !!!**