In this episode, Rob and Jonny are joined by Olga Denisova, an expert in B2B Marketing with 14 years of experience across hyper-growth startups and major enterprise companies. Most recently, Olga has made her mark at Semrush, managing large teams and handling multi-million-pound budgets to achieve remarkable growth. She shares invaluable insights into growth marketing strategies, leadership, and more.
We discuss the following:
Personal Journey: Olga discusses her career journey, what led her to B2B marketing, and the milestones she's achieved.
Key Takeaways: Gain actionable tips and lessons learned from Olga's expansive experience to help you on your own marketing journey.
Strategic Planning: Learn how to set effective growth marketing strategies in different environments—whether you're in a startup or an established company.
Competitor Awareness: Olga provides advice on how much attention you should pay to competitors and what tools can help you keep track.
Budgeting for Growth: Discover whether a big budget is essential for achieving significant growth and how to allocate resources efficiently, and could big budgets actually stifle innovation!!
Importance of Current Customers: Understand the role existing customers play in your growth strategy, from retention to up-selling and cross-selling.
Leadership: As a top Digital Marketing Voice on LinkedIn, Olga elaborates on the importance of good leadership for companies aiming to grow.
Join us for this insightful episode packed with actionable advice from one of the industry's best who even went onto say that we were amazing !!
