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    Is Effective Communication and Risk Management Crucial for Crypto Projects?

     

    In this episode of The Next Billion podcast, George Harrap is joined by Samantha Yap, Founder and CEO of YAP Global, a PR and communications firm in the crypto industry.

     

    They begin their conversation by reflecting on the evolution of the crypto media landscape, from the early days of Bitcoin and ICOs to the rise of NFTs and DeFi. 

     

    They also discuss the stigma surrounding crypto in the media and the importance of education and communication. Samantha highlights how effective communication and risk management are crucial for the success of individual projects and the overall health and growth of the crypto industry.

     

    Additionally, they explore the need for more coverage on emerging crypto markets like Turkey, despite having tens of millions of active crypto users.

     

    Listen to George and Samantha’s raw and insightful perspectives here, and on Spotify, at https://open.spotify.com/show/2ELv0Ct

     

    Follow Samantha on Twitter at: https://twitter.com/samanthawyap

    Follow YAP Global on Twitter at: https://twitter.com/YAPGlobalTeam

     

    Crypto is so much more than just numbers and nodes. It’s about onboarding The Next Billion users. The Next Billion podcast is a direct, and unfiltered dive into the stories of the builders that are making this happen.

     

    Host George Harrap has wide-ranging conversations to help people better understand the future of crypto adoption and uses around the world to help onboard The Next Billion people into crypto.

     

    Subscribe to join us on the journey of onboarding The Next Billion.

     

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    Host George Harrap has wide-ranging discussions to help people better understand the future of crypto adoption and uses around the world.

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    Crypto is so much more than just numbers and nodes. It’s about onboarding The Next Billion users. The Next Billion podcast is a direct and unfiltered dive into the stories of the builders that are making this happen.

    Host George Harrap has wide-ranging discussions to help people better understand the future of crypto adoption and uses around the world.

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