user acquisition

Today's episode of the GaryVee Audio Experience is a throwback 4Ds episode from last year! We discuss branding, customer support, technology, and business growth. We explore why brand development is crucial, how Web 3.0 impacts customer support, and the challenges of growing certain businesses. We also highlight the common mistake people make with new technology and emphasize the importance of simplicity.

Enjoy! Drop me some feedback here on Spotify or Apple Reviews!

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It's "Marketplaces Week" for us at a16z, thanks to our consumer team releasing a new index of the next industry-defining marketplaces, the Marketplace 100.  

But what happens as such marketplaces and other platforms evolve over time, as do their users? This episode is a rerun of a popular conversation from a couple years ago -- featuring general partners Andrew Chen and Jeff Jordan (in conversation with Sonal Chokshi) -- on what comes after user acquisition: retention. 

It's all about engagement. So what are the key metrics? And if different kinds of users join a  platform over time -- what does that mean for engagement, and where do cohort analyses come in?