Courses vs Memberships Which is Right for Your Business
In this podcast episode, Sally tackles the perennial dilemma faced by creators: whether to opt for an online course or delve into a membership program. Sally adeptly explores critical considerations like commitment, pricing, audience behavior, scalability, sustainability, and tech tools. She articulates the benefits and challenges of both models, underscoring the structured learning journey and scalability of courses, while acknowledging their upfront time and tech hurdles. Shifting to memberships, Sally highlights the appeal of recurring revenue and community building, yet addresses challenges like continuous content creation and member retention. The episode concludes with a practical decision-making exercise, offering creators insights to align their choices with individual goals, audience needs, and engagement styles. Throughout, Sally's engaging and informative style provides a comprehensive guide for creators navigating this pivotal decision.
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