Straight Talk with Sally

In this podcast episode, Sally tackles the perennial dilemma faced by creators: whether to opt for an online course or delve into a membership program. Sally adeptly explores critical considerations like commitment, pricing, audience behavior, scalability, sustainability, and tech tools. She articulates the benefits and challenges of both models, underscoring the structured learning journey and scalability of courses, while acknowledging their upfront time and tech hurdles. Shifting to memberships, Sally highlights the appeal of recurring revenue and community building, yet addresses challenges like continuous content creation and member retention. The episode concludes with a practical decision-making exercise, offering creators insights to align their choices with individual goals, audience needs, and engagement styles. Throughout, Sally's engaging and informative style provides a comprehensive guide for creators navigating this pivotal decision.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this episode, Sally discusses the enduring business-building journey, emphasizing it's not an overnight success. Automation goes beyond emails, encompassing marketing, sales, and admin tasks. The customer's journey involves lead generation, follow-ups, and engagement. Sally highlights the importance of long-term thinking and self-belief in any business stage, sharing insights from her entrepreneurial journey and emotional cycles.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In continuation of our last episode, Sally discusses the comprehensive nature of business automation, covering marketing, sales, and administration. She highlights the seven stages of the customer lifecycle, emphasizing the importance of strategic follow-ups and phone calls. Sally encourages a long-term perspective, stressing the significance of self-belief in the entrepreneurial journey.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this podcast episode, Sally covered the seven stages of the customer lifecycle. Starting with lead generation, Sally discussed using webinars, eBooks, and challenges to grow your email list. Indoctrination involves a series of emails to build trust. Stage three, Nurture to Convert, includes long-term nurturing and lead return sequences. The sales campaign, stage four, uses strategic emails for direct sales or consultation bookings. Onboarding in stage five ensures a smooth transition, and stage six introduces upsell opportunities. The final stage, seven, focuses on gathering reviews and testimonials. Remember, this comprehensive strategy evolves over time as you optimize each stage gradually.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this episode, Sally explores the power of incorporating other people's stories into content creation. She advises collecting impactful experiences from friends, family, mentors, and clients, emphasizing the need for permission. Sally suggests organizing stories by themes like leadership and resilience for easy retrieval during course creation. Reflecting on and drawing lessons from these stories enhances teaching effectiveness. The final step is regular storytelling practice to refine and enhance the delivery of impactful messages.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In part two of this podcast, Sally unveils the List Growth Made Easy method, a crucial component of the Sales Marketing School. She underscores the superiority of sales calls over landing pages for selling higher-value offers and delves into the three essential stages of the method—Build, Measure, and Optimize—offering a comprehensive framework for establishing a powerful email list growth system. Sally shares success stories of clients who, following the List Growth Made Easy system, transitioned from one-on-one services to lucrative membership models. The analogy of meticulous gardener Alice and casual gardener Jane highlights the importance of tracking metrics for marketing success. Sally stresses the optimization phase, urging listeners to focus on Income Producing Activities (IPAs) and adopt a RAD (Replicate, Automate, Delegate) approach for efficiency. She concludes by announcing the reopening of Sales Marketing School enrollment, detailing the program's offerings, bonuses, and the value at $197 per month. Interested listeners are directed to visit salesmarketingschool.com to join and leverage this comprehensive marketing framework.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this episode of "Strategy with Sally," host Sally Sparks explores the impact of procrastination on marketing strategies for growing your email list. Welcoming both new and regular listeners, Sally addresses the challenges faced by coaches, speakers, authors, and course creators in sharing their "inner sparkle." She emphasizes the importance of overcoming procrastination, taking action, and committing to the process. Throughout the episode, Sally teases an exciting announcement and offers a bonus choice between programs focusing on personal branding and creating a brand book or mastering Canva for online graphics and videos. Tune in for actionable insights to elevate your marketing efforts and conquer procrastination.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this quick tip episode, Sally discusses the second part of crafting compelling stories—introducing conflict. Conflict, defined as a challenge or problem that a person overcomes, is emphasized for driving the story forward and engaging the learner. Real-world problems in the context of education are suggested for relatability. The final step, resolution, involves answering questions and sharing insights. Sally shares a personal experience of building a Story Library and encourages listeners to reflect on their past events. Additionally, gathering stories from various sources like books, articles, blogs, and TED Talks is recommended as a valuable storytelling resource.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this quick tip episode, the first of a three-part series, the focus is on key elements for crafting a compelling story. The host emphasizes three major components to consider when writing a story. The first crucial element is identifying the character. The episode emphasizes that every great story starts with a relatable character, someone the audience can connect with. Whether it's a real-life figure, the host's own story, a client's experience, or a hypothetical individual, having a character for the audience to relate to is vital in educational storytelling.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this episode, Sally dives into the topic of choosing the right platform for online course creation, focusing on Kajabi. Addressing the challenges faced by coaches and course creators, she explores overwhelming platform options, technical complexities, integration capabilities, scalability, cost considerations, and the importance of community support. Sally shares her personal journey of experimenting with various platforms and reveals why Kajabi stands out. Highlighting Kajabi's all-in-one solution, ease of use, robust marketing and sales tools, customization, user-friendly interface, community building, and scalability, she emphasizes its role as a catalyst for growth in the digital education space. Sally provides a comprehensive guide on aligning course aspirations with the right tools, concluding with a call to action for listeners to explore Kajabi through a special offer and participate in the Course Creation Challenge.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this podcast episode, Sally unveils the third compelling reason why having a signature coaching method is a game-changer, especially in marketing. Marketing becomes effortless when you can clearly communicate and teach your method, providing a tangible concept for promotional materials. Sally highlights the importance of avoiding rambling and introduces the Sparkle world's approach of turning signature methods into infographics, making it visually appealing and easier for clients to understand the benefits.

In this podcast episode, Sally delves into the concept of finding your inner sparkle or zone of genius, guiding listeners on how to identify and leverage it for success and fulfillment. Drawing from her personal journey, she emphasizes the importance of going beyond mere passion, integrating skills, gifts, and community connection. Sally introduces the Hedgehog Model, illustrating how the convergence of passion, skills, and community leads to fulfillment. Listeners are then guided through a reflective activity to identify their passions, skills, and gifts, laying the foundation for finding their unique inner sparkle. Sally concludes by inviting listeners to join the Course Creation Challenge in February to turn their ideas into sellable online courses.

In this Straight Talk with Sally episode, she shares a game-changing tip from a bestseller conference: the crucial role of growing your email list in the course creation coaching space. Sally emphasizes the common advice from successful online entrepreneurs – starting with an email list. She stresses the low immediate conversion rate, pointing out that only 2 percent of your audience may be ready to say yes at any given time. Sally reveals a valuable insight: every email equates to potential monthly income, sharing her experience of watching her list grow and impact her bank account positively over the years.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Connect with Sally and the Sparkle World: 

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin