Social media for B2Bs: Francesca Chong on nailing your B2B social strategy

B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire organization. 

That's why it's so crucial to have your ship in order. If you want to create effective, game-changing content, you need a stellar team. 

So, what are the most critical elements of a highly functional B2B content marketing team? There's a lot to consider:

• People
• Processes
• Strategy
• Technology
• Optimization

Inspired by the recent research report, How Modern Content Marketing Teams Thrive, we're joined by Foleon's Director of Brand & Comms, Julie Alexander, and Contentoo's Head of Marketing, Joost de Kok, and freelance writer and translator Will Gibbens, for a candid conversation around the best practices you might not have considered yet. 

Ceasar Chevalier, SVP of Global Sales at Foleon, chats with Content Marketer Sim Samra, about his views and advice on the shifting economy.

We've entered a time where money isn’t free, and organizations are having to double down and optimize spend. But optimizing spend alone isn't enough — businesses must do the work to increase their operational efficiency.

Listen to this episode of Perfectly Content to learn how to increase your organization's operational efficiency, and to get more tips, takeaways, and predictions for stabilizing and growing your business.

Video: Operational Efficiency is Always In Vogue
Read more: Why Tech Is Your Best Bet in a Recession
Read more: It’s Time to Think “Scale” Not Small With Content Production

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Francesca Chong of Mention. They discuss how B2B companies can engage humans beings who aren't interested in work-related posts at the end of the day. 

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Thomas Igou of GetAccept, about the podcast he pioneered called The Sales Ladder.

If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!    

 In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jonathan Davies of Happeo about the intersection between content marketing and internal communications. They discuss how a good strategy empowers you to move away from simply appeasing internal stakeholders toward creating content that drives business value. 

If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!   

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Tom Hitch, head of content at Oktra, about how he achieved success in building a massive LinkedIn following and consistently produces content people love and engage with. 

If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!  

 In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jack Davies, head of global content at Qualtrics, about how they created their own category (experience management) through content and clever storytelling.

If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)! 

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Erin Balsa, marketing director at The Predictive Index, about how (and why) she transformed her team of writers into an internal creative agency.

If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!   

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Bianca Belman-Adam, director of content at Elementor, about brand strategy and her extensive experience in helping companies build (and rebuild) their brands.

If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!   

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Katie Leask, global content manager at Contentsquare, about how seeking relationship-building over engagement led them into a super-successful content campaign.

If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!