social listening

Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum.

In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what Blackbird calls "narrative attacks"), a serious threat currently facing numerous global organizations. 

Our discussion also reveals how a mission to safeguard digital communications from harmful narratives motivated Dan to join the dynamic team at Blackbird. 

Dan Lowden has over 20 years of strategic experience at the executive level and leads the marketing efforts for Blackbird AI. Blackbird AI protects organizations from narrative attacks that cause financial and reputational harm. 

Dan's work has helped lead to nine successful exits/acquisitions across cybersecurity, cloud computing, mobile commerce, Wi-Fi services, robotics, and mobile computing creating significant value for large enterprise and fast-growth companies.

This episode is a deep dive into understanding modern cybersecurity threats, AI's power in narrative attacks, and how responsive strategies can help businesses effectively tackle these challenges.

--

Links:

https://www.linkedin.com/in/danlowden/

https://www.blackbird.ai/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

--

Timestamps:

00:00 Intro

02:45 Dan's take on a marketing myth-busting

04:57 How Dan has helped companies go through nine successful exits/acquisitions

07:55 Blackbird's marketing team & Dan's career story

15:41 Who is the bad guy in a narrative attack?

23:00 Manipulation & AI

27:20 Illustration of narrative attacks with a real example

34:56 Blackbird.ai, a trailblazer in Narrative Intelligence

When Maria Picone’s daughter was diagnosed with Prader-Willi Syndrome (PWS), she turned to the internet for answers.  

What she found was an online community of caregivers sharing their experiences with PWS, giving her comfort and direction with what to do about her daughter’s rare disease. It also spurred her and her husband to create TREND Community, an online platform for caregivers of rare diseases to not only share their experiences, but also make positive contributions to scientific literature.  

Join us as we discuss the philosophy of TREND Community, how it transforms general discussions into real-world clinical research, how collaboration drives their progress, what’s next for TREND, and what you can do to help advance their mission.   

 
Show Notes

Trend Community - Impact Through Insights

Trend Community Report on Identifying Mental Health Challenges Experienced by Caregivers in Rare Disease Communities: A Social Media Analysis

Charles River | Rare Disease

The Disruptors: Innovation in Drug Discovery

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?

Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That Work

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

One of the hardest things to do in social selling (on LinkedIn): social listening. There are so many relevant pieces of information out there and potential signals to be leveraged - but how do you do that at scale? We're exploring this with Jamie Shanks, one of THE authorities on social and digital selling. Jamie has pioneered and developed social selling for over 10 years and has been named as one of the 50 B2B sales expert by LinkedIn.

We're talking about:

• why does social listening matter
• what info can you leverage in B2B sales & marketing
• how can you go about it in a structured way, at scale
• what tools can help you 
• what are pipeline signals and why you are missing out if you're not paying attention to them

Jamie Shanks is the CEO of Sales for Life, the world’s largest Digital Selling training program for mid-market and enterprise companies. Jamie has authored 2 best-selling sales books – Social Selling Mastery, and SPEAR Selling.  Sales for Life has trained over 200,000 sales and marketing professionals, in dozens of industries. Jamie’s speaking engagements & workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

Over the past 10 years, Jamie has evolved his Sales for Life community from Social Selling to Modern/Digital Selling, to attacking what he calls ‘the most pervasive problem in sales’: sales-generated pipeline at scale. In 2021, Jamie co-founded his new company Pipeline Signals, offering a complete managed service that mines data from both target and existing accounts, providing actionable signals to sellers.

Follow Jamie on LinkedIn and Twitter.
Check out his company Pipeline Signals to learn more about keeping track of key decision- makers and -influencers in your accounts and prospects.
Looking for modern sales trainings for your team or organization? Visit Sales for Life.

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Francesca Chong of Mention. They discuss how B2B companies can engage humans beings who aren't interested in work-related posts at the end of the day. 

Get ready to explore the boundless possibilities of art on 'The Truth in This Art,' guided by the insightful Rob Lee. For today’s edition, we have Katherine Phillips and William Christian III, from the Center for Neighborhood Innovation, who are driven professionals with diverse backgrounds and expertise. As Property Management Coordinator, William ensures seamless operations at the Hoen Lithographic Campus and other projects, combining his hospitality and architectural skills. Moreover, he is a self-published author, showcasing his creativity. Katherine, as the Community Manager, directs her focus on the Center for Neighborhood Innovation (CNI) at Hoen, bringing her experience from the Office of National Collections. With a background in Global Sustainability and Religious Studies, she excels in promotional efforts for charitable funds. Together, Katherine and William contribute to the success of their organization, with William pursuing his Masters in Real Estate Development and Katherine holding a B.A. from the University of Virginia.

About Center for Neighborhood Innovation (CNI)

The Center for Neighborhood Innovation (CNI) fosters innovation through connections by providing a collaborative workspace and innovation hub for mission-driven organizations. Their shared space gathers a diverse community, including non-profit and for-profit organizations, educational institutions, design firms, scientists, and construction apprentices, all working towards addressing challenges in distressed communities. Katherine Phillips serves as the Community Manager, overseeing community partnerships, while Will Christian works as the Community Associate, facilitating community events and engagement. Both are integral members of CNI, located in the Hoen and Co. Lithograph building in East Baltimore.

For today's discussion:

• Discover how the CNI's shared workspace and community hub in the Hoen Building offer valuable resources and collaboration opportunities for both tenants and the community.
• Delve into the CNI's commitment to serving as an asset and resource for the community while addressing concerns about gentrification.
• Explore the significance of social listening and community engagement in the CNI's efforts, promoting meaningful connections and partnerships.
• Uncover the challenges faced during the rehabilitation of the Hoen Building, including environmental remediation and the preservation of its historic features.
• Learn about the importance of maintaining work-life balance and how finding joy in hobbies and activities contributes to overall well-being.
• Dive into the creative and likable company culture at CNI, fostered by the organization and its tenants, like Outlook Animation Studios, promoting collaboration and fun.

Don't miss out on this valuable conversation with Katherine and William Christian III as they discuss the CNI and its role as a shared workspace and community hub in the Hoen Building. They address concerns about gentrification and emphasize the CNI's commitment to being an asset and resource for the community. They also highlight the importance of social listening and community engagement in their work. The conversation touches on the challenges of rehabilitating an old building and the unique features of the Hoen Building, such as the original flooring and mezzanine. Katherine and Will share their tips for maintaining work-life balance and discuss the creative and likable company culture at CNI.

Mentioned in this episode:

Hoen & Co

🎧🌟 Don't forget to rate and review this episode to support the best in podcasting! 🌟🎧

This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.

If you have a story about art, culture, or community, share it with us at rob@thetruthinthisart.com for a chance to be featured on 'The Truth In This Art' podcast.

Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart

Original music by Daniel Alexis Music with additional music from Chipzard.

Episode illustration by Alley Kid Art.

About "The Truth In This Art"

"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.

Connect with me:

Website | Twitter | Instagram 

Support the show:

Merch from Redbubble | Make a Donation 

Liz Gross, Founder & CEO of Campus Sonar, and the author of The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses, kicks off Season 5 of The ALP with an episode loaded with great advice about leadership and entrepreneurship, including the importance of a clear work philosophy, learning organizations, compensation strategies, and equity ... also on why one can do great things in 40(ish) hours a week.

Rapid Descent

• Walkout song:  Like a Girl by Lizzo
• Best recent read: Temperance Brennan Series Kathy Reichs and The Fifth Discipline: The Art & Practice of The Learning Organization by Peter Senge 
• Eager to read next: Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants by Robin Wall Kimmerer
• Podcast: WorkLife with Adam Grant also How I Built This with Guy Raz plays prominently in this episode.
• Favorite thing to make in the kitchen: Bone broth.
• What she uses to take and keep notes: Clever Fox daily planner. 
• Memorable bit of advice: "Never be so polite that you forget your power, but never wield such power that you forget to be polite." —Taylor Swift
• Bucket list: "Raise chickens"

Theme music arranged by Ryan Anselment.

The ALP is supported by RHB. Music arranged by Ryan Anselment

Click here to be a guest on this podcast.

Let's Connect on LinkedIn
Let's Connect on Instagram

Ile czasu dziennie poświęcacie na przeglądanie mediów społecznościowych? Czy zastanawialiście się, jak memy pomagają w odkrywaniu insightów? Okazuje się, że te traktowane z przymrużeniem oka grafiki, bywają źródłem naprawdę ważnych wiadomości.

Jak podejść do tego tematu metodycznie, a wnioski zwinnie wykorzystać w działaniach marketingowych? Czym właściwie jest etnografia cyfrowa i social listening? Po co analizować informacje publikowane przez klientów w mediach społecznościowych? Kim jest Robert Kozinets i dlaczego warto go poznać? – na te i inne pytania w rozmowie z Agatą Mardosz-Grabowską, odpowiada Marek Tobota, właściciel butiku badawczo-strategicznego Data Tribe, badacz, oraz ekspert etnografii cyfrowej. 

Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.

If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.

If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.

So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroybhouse @FindTroy 

This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.

As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message. 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Today’s guest is Jason Fox.  After 6 years in the NFL with the Detroit Lions and Miami Dolphins, Jason launched EarBuds in 2018.  What started as a platform to facilitate consumers and fans being able to listen to the same playlists as their favorite athletes in real-time has morphed into a new social listening experience through EarBuds’ partnerships with Amazon Music, Apple Music, Pandora and Spotify.

This episode covers everything from sports tech, data, exclusive fan experiences, entrepreneurship and digital social engagement.  

------

Show Notes

5:26   The Genesis of EarBuds

7:23   Personalizing the Listening Experience in Real Time

9:07   Expanding Fandoms and Creating Community through Music

12:25   What’s Best for the End User? Uniting the Major Music Players 

16:27   Greatest Lessons in Launching EarBuds 

19:17   Overcoming Imposter Syndrome in Entrepreneurship

23:26   EarBuds’ Partnership with Fan Controlled Football

25:13   Digging Deep into Data and Unexpected Audiences 

35:47   What’s Next for EarBuds

39:08   Digital Engagement and Social Tokens

46:12   Jason’s Billboard

------

Find out more about EarBuds Music
Facebook  |  Twitter  |  Instagram 

Connect with Jason
Twitter  |  Instagram  |  LinkedIn

-----

Today’s episode was sponsored by CheckdIn.  Know exactly who’s working in your venue.

Want more from EngageMint? Subscribe to our newsletters at https://engagemintpartners.com/newsletters

Connect with Host, David Millay:
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/

Objectives

At the end of this series of podcasts, the participant should be able to:

• To Introduce the listener to what are social listening insights
• Discuss potential opportunities and challenges when instituting social listening insight
• Value and impact of social listening insights on Medical Strategy
• And finally Technology considerations and manpower needed

On this episode of Ten Minute Mindset Johnny Pawlik returns to share the importance of defining your purpose and building boundaries within your business that align with your values. He also discusses the advantages to having a support system that is in alignment with your goals and how to be open to the possibilities of success.

Johnny Pawlik is the founder and CEO of the international branding and marketing for mantra media. With over 20 years of experience in branding, marketing, and strategy. Johnny has consulted with the European parliament, the Tokyo metropolitan government. British members of parliament, the NHS and the UK T I and a plethora of others he's been featured on good morning Britain, the BBC political debates, BBC radio, a soccer radio, and many others.

You can connect with Johnny at: https://mantrahq.com/

See omnystudio.com/listener for privacy information.

James MacGregor, Managing Director at Bakamo Public, discusses the main narratives in social media conversations around Black Lives Matter in the UK, Turkey, and Hungary. We break down how key themes from the US protests are translated into these different national contexts, as well as how the online debate has evolved since the protests started. 

Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.

Facebook kan blive en magtfuld spiller på streamingmarkedet, social listening risikerer at skrumpe, og SoMe-giganterne kan blive tvunget til at tage mere demokratisk ansvar.

Kommagasinet.dk

Artiklen er skrevet af Thomas Møller Larsen, oplæst af Anne og produceret af Mia Christiansen. Du kan læse alle vores artikler på https://kommagasinet.dk/.

Musik

• Black Ant - James P Funk
• Bortexx - A Quick Coffee
• Dee Yan Key - Good Bye