audience insight

Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research? Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data. In this episode we discuss: The difference between researching B2B and B2C audiences What we can learn from advertising audience segmentation How avoid looking for insight in an echo chamber How to get buy in from stakeholders How to get started in you’re an audience insight beginner Special Guest: Alex Judd .

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy. He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies. Wadds and I discuss: - How PR has understood target audience - How to understand the public, and not just the media that influences them - How it is possible to track public feeling - Where surveys, social and search listening fits into this This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds Special Guest: Stephen Waddington.