loyalty marketing

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. 

External resources:

• Above Average YouTube Channel - CLICK HERE
• Rapha 500 YouTube video - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE

In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.

If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!

The podcast also sees another new feature where I recommend marketing tools, content or people that I have found useful or illuminating. For this inaugural episode, I recommend Bob Hoffman and his wonderfully cantankerous content. 

External links referenced:

• Rob's Twitter account for Room 101 ideas. CLICK HERE
• Rob's Linkedin profile for Room 101 ideas. CLICK HERE
• Bob Hoffman's newsletters. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: On the trail by Tigerblood Jewel. CLICK HERE
• Music: Pop's don't lie by Peter Crosby. CLICK HERE

Up Next is our podcast where Ryan Atkinson, Suzie Livingston, and Mark Still from SmartEtailing discuss topics pertinent to our bicycle retail clients, industry suppliers and brands, and service providers in the cycling industry.

Before the COVID-19 pandemic, impromptu gatherings around a table or a desk in our office were the norm. Now that we're all working remotely, we have to work a little harder to make those moments happen and that's where this podcast comes in. Short and to the point, we hope to bring valuable information and insights to those involved in bicycle retail, e-commerce, and the supply chain.

In this episode, we find our way into talking about loyalty marketing too. What is a retailer to do when they can't get enough product to sell and anything and everything bike-related has demand that far outstrips supply? There's more to it than what happens today. Astute retailers are marketing for tomorrow, for next month, and next year to ensure all of these new bike riders become their lifetime customers.

We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.

If you're a current Workstand client with questions about your subscription, reach out to support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.

#email marketing #marketing #bikeshopwebsites #merchandising #bikeshoppointofsale

On today's episode of Tripod, Ross introduces guest Paula Thomas, an independent loyalty marketing consultant, writer, and podcast host. Paula defines loyalty marketing, why small businesses should invest in a loyalty strategy, how to improve your customer loyalty, and a few loyalty programs that you can "copy with pride".

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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

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CONNECT WITH TRICYCLE CREATIVE

Website: https://tricycle-creative.com

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Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.

A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revolutionized air travel and brought modern loyalty marketing to the world. 

Join Bill and Joe as they sit down with Bob and discuss early loyalty marketing and what it was like to launch the world's first frequent flyer program.