Experience Architecture - Ep. 7 - The Godfather of Loyalty Marketing
A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revolutionized air travel and brought modern loyalty marketing to the world.
Join Bill and Joe as they sit down with Bob and discuss early loyalty marketing and what it was like to launch the world's first frequent flyer program.