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Explore " hootsuite" with insightful episodes like "Roundup 39 - The low-down on Social Media Trends 2024", "Episode 043: Why I finally broke down and tried a posting service and my take aways from it", "#74 - Your Keywords Aren't Going to Get You Any Search Traffic (Part 2) - with Mike Aynsley", "#73 - Your Keywords Aren't Going to Get You Any Search Traffic (Part 1) - with Mike Aynsley" and "#70 - GTM Teams Heavily Overcomplicate Metrics. You Really Only Need One. (Part 2) - with Mo Zahid" from podcasts like ""Alt Marketing School", "Hybrid Ministry", "The Revenue Cafe", "The Revenue Cafe" and "The Revenue Cafe"" and more!
Episodes (23)
Episode 043: Why I finally broke down and tried a posting service and my take aways from it
#74 - Your Keywords Aren't Going to Get You Any Search Traffic (Part 2) - with Mike Aynsley
Create content for your target audience over search engines, not the other way around. Mike Aynsley, Director for Audience Strategy and Engagement at Hootsuite, shares how great content rewards both you and the end user, as well as how search marketing remains relevant despite the changing tech.
Learn more about the value of high-quality content that solves human problems in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
Get ideas from other people to keep content fresh - Mike: "You've got to be ahead of the next big thing. Talk to your teams, talk to your customers, what are people wondering about today? Tomorrow? And then you have to create content around that, and there's a really big opportunity there, so it's always going to be about humans. You're trying to solve human problems."
You can find out more about Mike in the link below:
#73 - Your Keywords Aren't Going to Get You Any Search Traffic (Part 1) - with Mike Aynsley
SEO is not dead, but the days of keyword stuffing into mediocre content are definitely over. Mike Aynsley, Director for Audience Strategy and Engagement at Hootsuite, shares how to create an inbound strategy that is audience-led and evolves with tech, channels, and tactics. Learn more about the key principles of a future and AI-proof strategy in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
Relevance and Readiness explained - Mike: "Number one, is the keyword relevant to your company's value proposition? If I'm having trouble with X, does that suggest I might find your product helpful? Number two, readiness to buy. Hootsuite, which is obviously where I work, is a social media management platform."
"So a search topic like how to use Twitter, that's in the right universe, that person cares about social media, but they're probably a long ways away from needing a powerful marketing tool. But if someone is searching for best social media tools, then that person is shopping."
Create original content that builds authority - Mike: "Another critical step to SEO success doesn't even happen on your website. Referring domains, other websites that cite and link to yours, is one of the most important ranking factors.
"It's a signal to search engines like Google that a particular site is an authority on a given topic. That is why valuable, original content is critical to success. You need to compel prospects and other publishers to not only click on your links but share them with their audiences."
You can find out more about Mike in the link below:
#70 - GTM Teams Heavily Overcomplicate Metrics. You Really Only Need One. (Part 2) - with Mo Zahid
Companies that are not very metric-savvy can let the "tail wag the dog," or basically design the business in service of metrics and attribution models. Mo Zahid, VP of Self Serve at Hootsuite, explains that companies must never change their customer experience just to better serve metrics. Learn more about using benchmarks effectively in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
Metrics can be a double-edged sword - Mo: "People say a little bit of data is better than no data. I actually have the opposite assessment. I think a little bit of data often hurts way more than no data. And the short version of that is that it's often used to stuff out or circumvent discussion."
"Whereas when you have no data, you're forced to think logically about a problem and you often get to a way better outcome than when you have a little bit of data. And so attribution models often fall into that fallacy where they can actually get you to make kind of the wrong decisions."
You can find out more about Mo in the link below:
#69 - GTM Teams Heavily Overcomplicate Metrics. You Really Only Need One. (Part 1) - with Mo Zahid
The goal of a GTM leader is to create a high-performance revenue engine. Mo Zahid, VP of Self Serve at Hootsuite, comes on the show to explain that LTV/CAC is actually the only metric you need. However, to make it really powerful, you need to pair it with the Rule of 40. Learn more about financial alchemy and pairing metrics in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
The Rule of 40 explained - Mo: "Rule of 40 is super dumb, super simple. It's basically your growth rate plus your profitability. And the idea there is you can trade those off at different stages of your company. So I'll give you a few examples of what Rule 40 looks like because then it makes more sense. Let's say you're growing at a hundred percent a year, but your profitability is negative 60. You would still be rule 40 cause it's a hundred minus 60."
You can find out more about Mo in the link below:
Create a Killer Product: Experiments, User Research, and Product-Led Growth with Hootsuite Henning Heinrich
In our latest podcast episode, we had a blast chatting with Henning Heinrich, a seasoned product growth expert who's driven millions in incremental revenue for companies across the globe. As the Group Product Manager at Hootsuite, Henning knows a thing or two about creating disruptive and meaningful products.
Product-led growth is all about putting the product front and center of your growth strategy. This means creating a product so damn good that customers will want to shout it from the rooftops and bring their friends along for the ride. It's all about using data, feedback, and experimentation to inform product development and drive growth.
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SaaStr 617: SaaStr CRO Confidential Presents: Rippling VP of Sales Matt Plank on How to Ramp Up Sales in the Early Days. Hosted by Founders Fund Partner Sam Blond
In today's CRO Confidential, Sam chats with Rippling VP of Sales Matt Plank. Matt was employee #5 and the first sales hire at Rippling. In this episode, he shares how he built and scaled Rippling's sales team.
Video: https://youtu.be/yAloXeNI1Qw
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Episode #23 - How to Help Employees Build their Personal Brands (with Jarrett Thomas)
In this episode, we'll be covering:
- How companies can grow brand and leads, when their employees have strong personal brands, online;
- How employees can grow professionally and personally, when they build their personal brands on social media/online; and
- The steps companies can take to help their employees build their personal brands, and how to mitigate any pitfalls.
Thanks for listening!
If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to come advocates of the brand.
ABOUT JARRETT THOMAS
Jarrett Thomas has over 10 years of digital sales experience, which includes selling Display Ads, Programmatic, Social Listening, SEO, and SaaS, was a VP of sales at the agency and recently served as a strategic account manager at Hootsuite. With the help of personal branding, he was not just able to close US$2M in sales but also interviewed Chris Walker, Dave Gerhardt and other such industry leaders on his podcasts 'Rankable' and 'More than a Title'. Follow and connect with him on LinkedIn (via https://www.linkedin.com/in/jarrettthomas1/). Check out his current podcast, "More than a Title Podcast" on YouTube (via https://www.youtube.com/channel/UC0d23q6O8d8D4gOrrwLMNJQ).
ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)
Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).
ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)
Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .
5 Things in 15 Minutes / Unplugged
This week I spent time in California whitewater rafting and hiking with an old friend. There was no cell service while we were on the overnight rafting trip, and it felt great to be completely unplugged. After I returned from the solace of nature, I learned there was a parade shooting in Highland Park, Illinois about 30 miles from my home.
Another shooting. So much for good vibes. I wanted to unplug all over again.
Friends, it sometimes feels like the world is falling apart and I run out of words. I run out of patience. Maybe you do, too. Still, I look for inspiration because of the discipline of writing this every week.
I found some inspiration this morning when I learned that the winery tasting room in downtown Highland Park, run by my friend Matt Phillips, was a safe haven for 40+ parade-goers escaping the violence. In the spirit of the kindness of strangers, I share this short news story about Matt and Lynfred Winery. Any one of us may have done the same thing, but Matt did.
Here are the good vibes I found this week:
- GE Appliances Is Working to Hire 1,000 Refugees at Its Louisville Factories by 2023
- Slack’s Bold Bet on Training Formerly Incarcerated People to Be Tech Workers
- PayPal CEO Improved Results By Investing in His Call Center Workers
- Hootsuite’s Office Gets an Inclusive Redesign
- Sandra Douglass Morgan Becomes the First Black Woman to Be Named an NFL Team President
To learn more about Miguel Joey Aviles, visit: https://www.migueljoeyaviles.com/
Join thousands of readers by subscribing to the 5 Things newsletter. Enjoy some good vibes in DEI every Saturday morning. https://5thingsdei.com/
SaaStr 521: How To Create a High Performing Sales Organization: Five Strategies for Driving Peak Performance Through Reimagined Management with Hootsuite CRO Melissa Murray Bailey
Driving peak sales performance is a mission most SaaS companies strive to accomplish. Yet, sales team targets are often set extremely high, with management expecting their teams to miss. This might bring success for the company, but it leads to negative experiences for the sales rep, and your teams may ultimately fail to perform to their fullest potential.
Hootsuite CRO Melissa Murray Bailey shares secrets to running a successful SaaS sales team and reducing employee turnover.
Video: https://youtu.be/wl1Qx4KHqMo
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
The Reputational Dangers of Disinformation and More...
054: From Student to Forbes 30 Under 30: How to Grow Your Business on Social Media [Xenia Muntean]
#0054 From starting a social media agency while in school to building a social media platform to help agencies and teams be more efficient with social media marketing, the Forbes 30 Under 30 entrepreneur Xenia Muntean is here to share what she has learned and help us get a better grasp on our social media marketing efforts.
Throughout the episode Xenia shares the story of starting a building Planable, which by itself would make for a valuable episode.
But today, Xenia is also going to help us use our social media to accomplish the goals we have for our business.
Be sure to stick around to the end of the episode. Xenia is giving all the listeners of the Nine-Five Podcast a special discount to her platform, Planable.
Top 3 Key Takeaways:
- How to validate your business (and how to not let perfectionism get in the way)
- Creating a social media strategy that can actually help grow your business
- Biggest mistake most social media marketers make when trying to tackle social media
To get the links and resources discussed in this episode, head over to the Episode 54 Show Notes.
If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.
Gunnar Habitz - Social Selling Advocate, Hootsuite
Gunnar Habitz is a Social Selling Advocate dedicated to advancing digital and social media as the highest performing customer engagement channel. Gunnar shares his story with Jane Jackson, Australia based Career Coach and LinkedIn Top Voice 2020, in episode 218 of Your Career Podcast.
From Daimler in Germany and HP in Switzerland to Hootsuite in Australia, Gunnar is now the Senior Partner & Alliance Manager APAC for Hootsuite.
He is passionate about the transformation of modern workplaces to embrace new ways of collaboration. Cloud based tools, mobility and Artificial Intelligence enable these trends. Gunnar consults with, and guides, his audience as a trusted advisor along the change journey, to prepare for a connected tomorrow.
Gunnar Habitz says the Australian ICT industry is unique: it is an ideal test market for new technologies and services. He moved to Sydney in 2016 to apply his 20 years of European ICT industry experience to the Aussie cloud and software business combining sales and marketing activities. And what fascinating career and personal transitions they have been!
So how does one make these country, job function and industry changes? Gunnar has an innovative and exceptionally pro-active approach to making a career change, expanding his network effectively, leveraging social to build his personal brand and much more...
Listen to this fascinating episode that takes you from Europe to Asia Pacific and multiple career reinventions. Gunnar will inspire you with his story!
For more inspiring stories of success career changes, subscribe to Your Career Podcast on iTunes
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Stay on track to reach your career goals! Download our Goals Calendar, S.M.A.R.T. Goal Setting Sheet and Weekly Action Tasks template which will keep you motivated and heading towards Career Success. Download our Goals Calendar today at www.thecareersacademy.online
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Take the CAREER SUCCESS QUIZ (it only takes 2 minutes!).
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Tweet, Tweet: The Unique Challenges of Managing Hootsuite
When you’re a multi-time CTO, like Ryan Donovan, your objective is a simple one: find the next challenge that coincides with a mission that excites you. As the Chief Technology Officer at Hootsuite, the world leader in social media management, Ryan believes he has found that challenge. Ryan joined IT Visionaries for a discussion centered around how he manages a global staff from the comfort of his home. Plus he explains the difference between being a first-time CTO to an experienced C-suite executive, and the struggles of managing scale.
Main Takeaways
- Share the Pain: When you manage a global team, make sure you are not just catering to one time zone or one set of employees. If one employee is remote, your entire team is remote. Make sure your meetings and get-togethers reflect that.
- Don’t Stop Communicating: When managing through a crisis, make sure your communication increases. When Hootsuite had to deploy work from home orders, they were in constant contact with their employees, deploying new policies and then updating employees on those policies.
- So, You’re New Here?: When you take over as CTO and you have your sights set on changing things, make that change an impactful one. Find solutions that can make the experience better for you employees and consumers.
Shaping the Tech Hub with Ryan Holmes, Founder of Hootsuite
New #Janette’s TV episode – Live from the Toronto Elevate Tech Conference Stage, this Janette’s TV episode features Canadian Computer programmer and internet entrepreneur, #Ryan Holmes, best known as the Founder and CEO of #Hootsuite, a social media management tool for businesses with more than 18 million users. Holmes began developing Hootsuite back in 2008 through his agency, Invoke Media. He is also the founder of League of Innovators, a charity with a goal of building entrepreneurial acumen for youth, from discovery to acceleration. Holmes is also a contributor to the LinkedIn Influencers Program, where he writes about entrepreneurship and technology. And he’s a regular contributor to new publications like Forbes, Fast Company and Inc.com. Click HERE to subscribe to Janette’s TV YouTube Channel and watch this highly informative Janette’s TV episode NOW www.youtube.com/YourMarketingMagnet. Kindly also hit the #BELL to be notified of all our upcoming episodes. Thank you!
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July 31 2020 - Episode 13
July 31 2020 - Episode 13
The EdTech Chat Podcast with @mrkempnz
***Ignite EdTech Consultancy Services NEW Website***
1. Introduction & Prize Sponsor - Schoolbox and interview with James Leckie
2. Question for you - Student Voice in EdTech
3. EdTech Tool of the Week - Hootsuite and Tweetdeck
4. EdTech Tip of the Week - Student Voice in EdTech
5. Interview with Jennifer Williams
6. Win this weeks prizes (one hour of FREE consultancy from Schoolbox) by going to bit.ly/edtechwin and completing the short form (Competition ends 9am SGT on Wednesday 5 August).
7. Subscribe, Rate and Share
If you have a question that you want answered on the podcast please email craig@mrkempnz.com
Connect with Mark Quinn here or via email markquinn9129@gmail.com
Links from Podcast
- Ignite EdTech Consultancy Services *NEW* Website
- Jennifer's Website (and books)
- Jennifer's Twitter
- Teach SDG's Website
- Adobe Spark
- When Stars are Scattered Comic Book
- Techspert's blog post
Connect with Craig on Twitter, LinkedIn, Instagram or Facebook to stay up to date.
Find episodes you might have missed here.
Thank you for your support. Please share your favourite part of today's episode and tag me on your social media and don't forget to rate our podcast so we can reach more people!
How & When To Promote Your Content Once It's Published
#5 VLADIMIR OANE, Deepstash. Ca să devii bogat în România, trebuie să te faci antreprenor
Vladimir Oane e unul dintre primii fondatori de start-ups tech în România. A început în zona de servicii web, iar apoi, în 2007, a fondat startup-ul UberVu, primul start-up românesc acceptat la programul de accelerare Seedcamp. S-a mutat în UK, apoi în Statele Unite, unde a ridicat bani de la investitori și a crescut compania așa cum a știut el mai bine, inclusiv prin a aduce un CEO profesionist, care să îl ajute încât el să se poată concentra pe dezvoltarea produsului.
În 2014, la doar 31 de ani, a vândut UberVu către Hootsuite, pentru o sumă estimată atunci între 15-20 milioane de dolari.
După o experiență de peste 3 ani în Hootsuite a lua o scurtă pauză, iar apoi a început un nou start-up, numit Deepstash, un produs care își propune să ne ajute să ținem minte lucrurile importante pentru dezvoltarea noastră personală.
Vladimir este și President of the Board la Innovation Labs, un program de pre-accelerare care se desfășoară în facultăți.
Subiecte discutate cu Vladimir:
- cum a început UberVu și lansarea la nivel internațional
- mutarea echipei de management în UK, apoi în State
- cum a învățat să ridice bani de la investitori
- cât de ușor a fost să convingă un american să devină CEO al UberVu
- experiența cu creștere a UberVu
- cum a ajuns HootSuite să cumpere UberVu
- cum a fost după ce UberVu a fost cumpărat de Hootsuite
- ce înveți când te cumpără o companie mare
- de ce să te implici într-un start-up, chiar dacă ai un job confortabil
- de ce antreprenoriatul e singurul mod (legal) prin care poți deveni bogat
- de ce e mai ușor să devii antreprenor când ai 20 de ani
- de ce a fi antreprenor are "infinite upside"
- despre Deepstash
- de ce a început un nou start-up
- cum e diferită experiența cu al doilea start-up față de primul
- ce presupune să dezvolți un produs bun
Articole și cărți menționate: - How to Make Wealth, Paul Graham: http://www.paulgraham.com/wealth.html
- What You Do Is Who You Are, Ben Horowitz
- Ultra Learning, Scott Young
- Joy Inc, Richard Sheridan
- How Asia Works, Joe Studwell
- The Messy Middle, Scott Belsky
Are proposed regulations unfairly targeting cannabis industry?
On BIV Today...
Tantalus Labs CEO Dan Sutton (1:40) dives into industry concerns over municipal air regulations that appear to be targeting the cannabis sector.
Then, Progressa CEO Ali Pourdad and Gluu Technology Society CEO Linda Fawcus join the BIV technology panel (12:42) to dive into Hootsuite's layoffs, Facebook's latest efforts to cull extremist personalities and Microsoft’s bid to make us all more productive.
Tyler Orton hosts, see more at https://biv.com/.
See omnystudio.com/listener for privacy information.