Explore " social listening" with insightful episodes like "To eksperter gør status over tidens mest populære sociale medier", "Efter GDPR og Cambridge Analytica: Sådan ligger landet for social listening", "LinkedIn Video and Other Social Trends w/Teddy Burriss @Buriss Consulting", "How Content Curation Will Make You Win in Sales w/Stephen Walsh @Anders Pink" and "The Who, The What, and the Why of Social Selling w/Larry Levine @Social Sales Academy" from podcasts like ""Kommagasinet", "Kommagasinet", "The Brandon Bornancin Show", "The Brandon Bornancin Show" and "The Brandon Bornancin Show"" and more!
Artiklen er skrevet af Thomas Møller Larsen og læst op af Anne Nimb og Ask Lehrmann. Podcasten er produceret af Mia Christiansen og udgivet af Kommunikation og Sprog. Du kan læse alle vores artikler på https://kommagasinet.dk/.
Lydhistorier er oplæst af Ask Lehrmann, produceret af Mia Christiansen og udgivet af Kommunikation og Sprog. Du kan læse vores artikler på https://kommagasinet.dk/
LinkedIn is always changing and so should you. Video is now on LinkedIn and it's available and ready to use. To some it's annoying and to others it's even more annoying. But, is there a way that you can effectively use it. Should you even use it? In this episode, Teddy Burriss, an expert in social media consulting, especially LinkedIn breaks down the good, the bad, and the ugly of LinkedIn video and other social media trends.
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Sharing content with your network is a big part of the social selling process. Sharing content can help build your brand, create trust, provide value, and help create a following. But, what content is the right content? Should you be creating your own or curating others content? The answer is both. Sales today is about creating value and if you want to do that, you have to learn to create and curate. You have good ideas in your respective profession and you need an outlet for those thoughts and experience. On the other side, you need to realize you and your company don't have all the good ideas. To stay relevant you need to curate content from a wide range of sources. Mastering these two concepts puts you in the drivers seat of social selling and puts you on the track to success.
In This Episode You’ll Learn:
Why content curation is an important part of the sales process
What tactics reps take to successfully share relevant content
Top strategies to curate and create content for your network
Are you getting tired of social selling? We've decided to speak our mind about the truth of social selling and ask industry experts to explain the who, the what, and the why of social selling. In this episode, we debate the fundamentals of social selling with Larry Levine, founder of Social Sales Academy and put Larry on the spot with tough questions such as, "Why is there so much data lacking about social selling results?", "What should reps do to be successful when social selling?" and "What does social selling even mean?"
No one can argue the world in which we live is a digital world. But, what does that mean for sales? Many people have interpreted digital sales to mean social selling and have argued social selling is and will be the only way to sell. Mario Martinez, CEO of Vengreso, argues that digital sales is more than just social selling, it's understanding where the customer is and meeting them there. Digital sales is a combination of all the tools sales reps have in their hands on. In this episode, Mario settles the debate on social selling and opens the listener's mind to new possibilities for selling in a digital world.
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We might have had a little fight, Koka and I. Fight might be too strong of a word, a gentleman's disagreement is probably a better term. I started the debate with a post poking the bear declaring that social selling was dead. I felt my argument had some merit. I debated that the word social selling is confusing and the data is lacking to prove the worth of social selling. Koka saw the article and wrote a strong rebuttal and made some strong points. Koka and I started to speak offline and we decided we'd continue the conversation on the #Playmaker podcast. Thankfully, Koka and I came to terms and realized we have more in common than we thought. It's all captured here, check it out.
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Companies have made significant investments to date in tools and technologies to enable sales. Usually, the core of this investment is a CRM system deployed with high expectations of streamlined selling and new insights. Unfortunately, CRM systems are rarely fully utilized and often fall short of these expectations. What is needed beyond the CRM to help sales organizations unleash additional sales growth?
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Using social in selling can be a powerful tool to help sales reps sell more. But, like any tool, it's important to know how exactly to use this tool to make it as effective as possible. In this episode, Cameron Brian, Founder and CEO of Everyone Social, talks about what social selling is and what sales reps are doing to achieve optimal results.
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Well, that got interesting. I wrote an article about Social Selling being dead and then Koka Sexton from Hootsuite, wrote a rebuttal, called Is Social Selling Dead. So, it was only natural that I wrote him back and this was my response. My argument is not that sales reps shouldn't use social tools but we need to be careful about how many activities people do. We want them to sell so let's keep the eye on the prize.
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In 2015, PeopleLinx State of Social Selling report said 26% of respondents reported knowing how to do social selling. The answer is always "we need to train more" but that's a copout and you know it. 74% of people reported not knowing how to do social selling because it's too vague, it doesn't make sense, and it never will. Social Selling is dead.
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Mike Montague is the Director of content marketing, at Sandler Training, one of the world's most renown sales training organizations. Over the years, Mike has perfected the art of social selling and he has put his best practices in a book called, "LinkedIn the Sandler Way." The book outlines not only how to optimize your LInkedIn profile but also explains how to start using LinkedIn to make money.
In This Episode You'll Learn:
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