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    • Balancing work and leisure in business travelEmphasizing human connection, finding work-life balance, utilizing rewards programs, and pursuing career opportunities in tech and cybersecurity can enhance business travel experiences.

      Finding balance between work and leisure can significantly enhance business travel experiences. This was emphasized by the speaker's personal experience and recommendation of the Delta Sky Miles Platinum Business American Express Card. Another key takeaway is the importance of human connection and empathy in insurance, as represented by Amica. Lastly, the National Security Agency's commitment to innovation and offering excellent perks for employees highlights the potential for exceptional careers in the field of technology and cybersecurity. Additionally, the upcoming How I Built This Summit offers a unique opportunity to learn from successful founders and entrepreneurs, network, and invest in personal and professional growth.

    • From relatable ideas to unexpected successSometimes the most successful businesses come from simple and relatable ideas, even if the founders didn't initially plan for it.

      Sometimes, the most successful businesses start from simple and relatable ideas. Stacey Madison's story is a prime example. She didn't set out to disrupt the snack food industry with her Peter chips. Instead, she was selling PETA-wrapped sandwiches from a cart when she came up with the idea as a way to use up leftovers. Before that, Stacey had a different path in mind. She earned a master's degree in social work but found it isolating and underpaid. She even had to put her plans for a private practice on hold. A series of events, including the loss of her engagement ring, led her to reevaluate her life and ultimately decide against marriage. Through it all, Stacey's resilience and determination led her to unexpected success with Peter chips. Her story shows that even the most seemingly insignificant ideas can lead to something great.

    • From friends to entrepreneurs, unexpected opportunities led to personal growthUnexpected setbacks can lead to valuable lessons and new opportunities, encouraging personal growth

      Unexpected opportunities can lead to valuable experiences and personal growth. Mark and I started as friends, but our shared passion for cooking led us to start a small business in Hawaii. The successful opening of the surf-themed restaurant gave us a taste of entrepreneurship, but it ended abruptly when we were let go. However, we didn't let that setback discourage us. Instead, we turned our cooking skills into a home-based business, offering meals to our building and surrounding areas. Although it was shut down due to health code violations, the experience taught us valuable lessons about taking risks and following our passions. Ultimately, our time in Hawaii was a transformative experience that led us to explore new opportunities and discover our strengths.

    • Pursuing a food business with no initial capitalUnearthing personal passions and being resourceful can lead to successful businesses, even with financial constraints.

      Unexpected experiences and personal passions can lead to successful business ventures, even when faced with financial constraints. Mark and Stacey, with backgrounds in psychology and social work respectively, decided to pursue a food business after a chance encounter. Mark, who had a PhD in clinical psychology, had to put his dream of becoming a chef on hold due to family expectations. They moved back to Boston and started with a hot dog cart, which they later transformed into a deli-style food cart serving healthy sandwiches in pita bread. Despite having no initial capital, they managed to save enough money to revamp the cart and offer more upscale options. Their business, Stacey's Delights, became popular in the late 90s when pitas and wraps were gaining popularity. The success of their business came from their determination, creativity, and the support of Stacey's sister, who provided them with a reality check and a place to prep their food. This story highlights the importance of following one's passions and being resourceful in the face of challenges.

    • Standing out with unique design and free pita chipsExperimenting with unique offerings and customer satisfaction can lead to business success

      Presentation and breaking the norm can make a business stand out, even in unfavorable circumstances. The D-Lites food cart, which sold pita sandwiches, faced competition from other food carts during its time. However, its unique design, fresh ingredients, and free pita chips given to customers while they waited in line helped it become a hit. Initially, the pita chips were given away to keep customers happy and reduce wait times, but they eventually became a selling point. The founders, Mark and Stacy, experimented with baking flavors like cinnamon sugar and parmesan garlic in a small oven. Despite warnings from industry experts, they took a risk and fully committed to the Pita Chips business, which eventually grew into a successful company.

    • From impossible to reality: Atlassian's AI-powered collaborationAtlassian's AI tools enhance human collaboration, boost productivity, and enable informed decisions, helping businesses accomplish the impossible.

      Successful companies, like Atlassian, don't happen overnight. They require grit, determination, and teamwork. Atlassian, known for software like Jira and Confluence, is on a mission to make the impossible a reality through AI-powered collaboration. AI isn't just for robots or pizza quality control, but also for enhancing human collaboration in business. Atlassian Intelligence empowers teams to gain insights from data, boost productivity, and make informed decisions, all while keeping work confidential. Companies can learn from the best with Masterclass, and American Express Business Gold Card offers flexible spending capacity and statement credits for eligible purchases. Stacey and Mark, founders of a pita chip business, scaled up by finding a larger oven and focusing on their chips instead of sandwiches. The key takeaway is that with the right tools, collaboration, and focus, businesses can accomplish the impossible.

    • Working tirelessly on product and securing first saleDetermination and networking led Stacey to secure first sale and expand her pita chip business despite initial capital challenges

      Determination and networking played a crucial role in Stacey's success in starting her pita chip business, Stacey's Pita Chips. During the winter, she worked tirelessly on the product, design, and licensing. With a unique packaging design, she approached Bread and Circus in downtown Boston and secured her first sale. As the natural food revolution began, she expanded to more stores. The name Stacey's was chosen for marketing purposes. However, securing enough capital to run the business was a challenge. She sought help from various organizations and agencies, attended a business plan bootcamp, and eventually secured a $60,000 loan from a small business administration-backed bank. Despite the initial investment going further than anticipated, she was able to sustain the business due to the demand for her product from both consumers and retailers.

    • Focusing on word-of-mouth marketing with free samplesStarting with limited resources, Peter Chip Company grew through grassroots marketing and expanding industries, eventually leading to national success

      The founders of Peter Chip Company, with no equity to offer, were initially denied a larger loan. Instead, they focused on growing their business through word-of-mouth marketing by giving away free samples in local stores. Their initial goal was to be a regional brand, but the growth of the natural food industry and expansion of chains like Whole Foods led them to reconsider their plans. They started with just three permanent employees - themselves and later brought in a brother with a PhD to help. In the beginning, they surrounded themselves with believers, including themselves as psychologists and a social worker, and worked together using their combined street smarts and book smarts to grow the business.

    • Overcoming production challenges in an artisanal food businessTo scale an artisanal food business, embrace innovation and technology while staying true to your roots.

      Scaling a business producing hand-crafted, artisanal food items can be challenging. The founders of a Peter chip company faced this reality when a potential investor pointed out the inefficiencies of their hand-cutting and hand-bagging processes. This realization led them to seek out industrial solutions, such as a conveyorized oven and specialized machinery, to increase production capacity. Despite facing obstacles like the popularization of low-carb diets, the company persisted and ultimately found success by embracing innovation and technology while staying true to their artisanal roots.

    • Business and Marriage: An Unconventional PartnershipDespite personal challenges, maintaining clear communication and focusing on shared goals can lead to a successful business partnership and separation.

      Even in the face of personal challenges, such as a business partnership turning into a marriage and then into a divorce, two individuals were able to maintain a successful business by prioritizing their shared goals and maintaining honest communication. The couple, who built a food company from scratch, grew it steadily over several years, and hit a million dollars in revenue around 2001. Despite their personal differences and eventual divorce, they managed to split the company amicably and continue running it together. This unconventional approach to business and marriage allowed them to avoid the typical messy and traumatic divorce process and instead focus on the success of their company. The greatest gift one partner gave the other during this period was his honesty, which ultimately led to a clear and clean separation that benefited both personally and professionally.

    • From mattress factory to chip factory: Stacy's Peta Chips' journey to $50 millionDespite a setback from a fire, Stacy's Peta Chips overcame challenges to sell for $50 million, demonstrating resilience and brand value.

      Stacy's Peta Chips grew rapidly, reaching $50 million in sales by converting a Sealy mattress factory into a giant chip factory. The company attracted the attention of food giants like Pepsi, who approached Stacy's when they hit the 50-million-dollar mark. However, a fire caused $9 million in damages and threatened to derail the sale. Despite the setback, Stacy's ultimately closed the deal, demonstrating the resilience and value of their brand. The decision to sell was a difficult one for the founder, who was a single mom at the time, but the potential profit allowed her to consider it. The fire added an unexpected challenge, but the team's quick response and determination allowed them to keep manufacturing and close the sale.

    • Selling a business brings unexpected challengesSelling a business can bring significant financial gain but also unexpected personal challenges. Stay true to yourself and prioritize what truly matters.

      Selling a business can bring significant financial gain, but it can also come with unexpected challenges. The interviewee shared how they felt the timing was right for them to sell due to personal burnout and the opportunity for life-changing money. However, after the sale, they found themselves struggling to adjust to their new role and feeling out of place. They also shared how the sudden wealth brought about new decisions and considerations in their personal life. Ultimately, the experience taught them the importance of staying true to themselves and prioritizing what truly mattered to them. Despite the challenges, the interviewee expressed gratitude for the experience and the lessons learned.

    • Overcoming Challenges: Stacy Madison's Journey to Personal Growth and SuccessFacing adversity, including health and business challenges, can lead to personal growth and success through determination, hard work, and resilience. Company culture also plays a crucial role in driving business growth.

      Overcoming challenges and taking control of one's life can lead to personal growth and success. Stacy Madison, co-founder of Stacey's Pretzels, shared her experience of facing mortality and the importance of considering the impact on her children. Despite medical challenges and business hurdles, she refused to identify as a survivor but instead saw it as a period in her life that she had overcome. Madison believed that her determination and hard work were crucial factors in her accomplishments, although she acknowledged some element of luck. Her story highlights the importance of resilience and the power of taking on new challenges to develop skills and ultimately achieve success. Additionally, the discussion touched on the significance of company culture in driving business growth and the importance of creating an environment that aligns with business goals.

    • Turning organic chemistry into a gameTwo pre-med students created a board game, React, to make organic chemistry enjoyable and accessible, raising funds through Kickstarter and continuing to develop it despite busy schedules.

      Organic chemistry, the study of the essential building blocks of life, can be made enjoyable and demystified through gamification. Prereq and Bilal, two pre-med students with a passion for organic chemistry, turned their shared love for the subject into a board game called React. They started by creating a simple game where players manipulate a carbon chain into a more complex molecule by drawing reaction cards. Over time, they simplified the game, made it visually appealing, and raised funds through Kickstarter. Despite their busy schedules as med students, they continued to work on the game, which is now being manufactured in China and sold online. Their goal is to make React a supplement for organic chemistry classes, helping students get familiar with the concepts before they start the class. The game's success demonstrates that even complex subjects like organic chemistry can be made engaging and accessible through creative means.

    • The Dark Side of Reality TV: 'The Swan' vs. Insights from Thought LeadersReality TV can offer extreme transformations and controversial content, but listening to thought leaders provides valuable insights for personal and professional growth.

      The early 2000s saw a surge in the production of controversial reality TV shows, with "The Swan" being a prime example. On The Big Flop podcast, host Misha Brown and comedians discussed this failed reality series where women underwent extensive physical transformations and were then ranked by judges. The isolation, berating, and surgeries turned a dream opportunity into a viewing nightmare. Contrastingly, on the Rethinking podcast, host Adam Grant invites listeners to explore unconventional perspectives from renowned thinkers, offering insights for success at work, building better relationships, and more. While one show showcases the dark side of reality TV, the other provides valuable lessons from thought leaders.

    Recent Episodes from How I Built This with Guy Raz

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    Advice Line with Mark Ramadan of Sir Kensington's

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    Today we meet Pat, a physician assistant working to bring his solution for clogged sinks to major retailers. Then Lucas, a chef whose local quick service taco joint is fending off national competition. And Beth, a working mom whose baby products brand is caught in the "messy middle" between launch and mass scale.

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

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    This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Spin Master/PAW Patrol: Ronnen Harary (2021)

    Spin Master/PAW Patrol: Ronnen Harary (2021)

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    This episode was produced by Casey Herman, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Claire Murashima.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Sarah Kauss of S'well

    Advice Line with Sarah Kauss of S'well

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    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Cronut and Dominique Ansel Bakery: Dominique Ansel

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    This episode was produced by Carla Esteves with music by Ramtin Arablouei.

    It was edited by Neva Grant with research help from Katherine Sypher. Our audio engineer was Robert Rodriguez.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    And sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Randy Goldberg of Bombas

    Advice Line with Randy Goldberg of Bombas

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    This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Dave’s Hot Chicken: Arman Oganesyan

    Dave’s Hot Chicken: Arman Oganesyan

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    This episode was produced by Sam Paulson with music by Ramtin Arablouei.

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    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    And sign up for Guy’s free newsletter at guyraz.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

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    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.


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    You can follow HIBT on X & Instagram, and sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ECKO UNLTD and COMPLEX: Marc Ecko

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    This episode was researched and produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Gilly Moon and Kwesi Lee.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Mauren Kelly of Tarte Cosmetics

    Advice Line with Mauren Kelly of Tarte Cosmetics

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    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

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    This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Concept2 Rowing Machines: Dick and Peter Dreissigacker

    Concept2 Rowing Machines: Dick and Peter Dreissigacker

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    This episode was produced by J.C. Howard, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Katherine Sypher.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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