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This week, Jason rips down the fourth wall on social media marketing driven trips as he is joined by Blake Horstmann and his brother, Steven Tartick to talk about his recent trip to Dubai!  

 

Blake gives insight on how he and Giannina were also invited on the Dubai trip, why it didn’t work out, why his previous international castmates have hyped up Dubai, and the offer he received to visit later in the year. Jason is then joined by David Arduin, the Curious Canadian to dive into the details of Jason’s trip to Dubai. 

 

Jason reveals the email he received with the VIP invite to attend Atlantis the Royal Grand Opening Weekend in Dubai, the full itinerary for the event including the celebrities attached, the numbers behind Beyonce’s performance, and the amount he paid for the trip. Jason also gives insight to the trades that can be made for social media marketing driven trips, and who benefits when two major social media marketing driven events are happening at the same time in the same place. Plus, the Money Mafia gets the chance to ask their questions live. In the recap, Jason’s brother Steven joins him to dive into Beyonce’s performance and what goes into her showmanship, provides his insight on traveling to Dubai as a gay man, his synopsis of the performance in how it was pulled off for the event and the strategy used, and the impact of impressions from social media. How close to the event did Jason know it was actually going to happen? How much would the trip cost out of pocket? What were the exceptions for phone use during the event? What would Jason bring back with him from Dubai? What is Steven’s take on TikTok and its longevity? 

 

All of this revealed all that and so much more in another episode you can’t afford to miss! 

 

Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook

 

Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

 

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

 

Sponsors:

Visit squarespace.com/secrets for a free trial, then get 10% off a website or domain with code secrets

 

Produced by Dear Media.

The very first time Tristan Walker shaved, he woke up the next morning with razor bumps all over his face. "I was like, what is this?" he remembers saying. "I am never shaving again—ever." He soon discovered that like him, many men of color were frustrated by the lack of shaving products for coarse or curly hair. Fifteen years after that first disastrous shave, and after countless meetings with doubtful investors, Tristan launched Bevel, a subscription shaving system built around a single-blade razor. Eventually his brand Walker & Company grew to include 36 hair and beauty products, used by millions of men and women across the U.S. In 2018, Walker & Company was sold to Proctor & Gamble, and Tristan became P&G's first black CEO.

This show was recorded live at the Lincoln Theatre in Washington, D.C in September 2019. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 1970s, Roxanne Quimby was trying to live a simpler life – one that rejected the pursuit of material comforts. She moved to Maine, built a cabin in the woods, and lived off the grid. By the mid-80s, she met a recluse beekeeper named Burt Shavitz and offered to help him tend to his bees. As partners, Roxanne and Burt soon began selling their "Pure Maine Honey" at local markets, which evolved into candles made out of beeswax, and eventually lip balm and skin care products. Today, Burt's Bees can be found in thousands of grocery stores and drugstores around the U.S. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2010, Logic the rapper—born as Sir Robert Bryson Hall II—released his first official mixtape titled "Young, Broke & Infamous." At 20 years old, Logic certainly was young and broke, and while crashing on a friend's couch, he poured himself into his music. Logic's career could have fizzled if it wasn't for Chris Zarou, a young college athlete-turned-manager who had no more experience in the music business than Logic. Undeterred, the two decided to work together, continuing to use free music and social media to build Logic's reputation as a talented, fast-flowing rapper with a hopeful message. In 2012, Logic signed to Def Jam Records and in 2014 dropped his debut album "Under Pressure," which shot to number 4 on the Billboard charts. His third album in 2017 went platinum and included the breakout single "1 800 273 8255." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have another episode from the 2021 How I Built This Virtual Summit, and it's Guy's interview with internet content guru Gary Vaynerchuk. In this live conversation, Gary talks about his innovative approaches to marketing and branding, and his belief that you can make money from pretty much anything online, as long as you're passionate about it, and put in the work. We'll be releasing more episodes from the Summit throughout the month of August, so keep checking your podcast feed. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After giving up diet soda, Kara Goldin started adding fresh fruit to her drinking water to make it more fun. This inspired her to create Hint water, a line of unsweetened flavored water beverages that are now available in over 30,000 stores nationwide. Kara shares how sales have almost doubled as Hint invested in e-commerce during the pandemic, and offers her advice for entrepreneurs trying to break into saturated market spaces like the beverage industry. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the wedding industry dramatically impacted by the pandemic, co-founder and CEO of Zola, Shan-Lyn Ma decided to pivot. Instead of just wedding planning, Zola would expand to include livestreaming virtual weddings as well as an e-commerce marketplace for home goods. Shan-Lyn talks with Guy about her forecast for the wedding industry this year and how to get more girls interested in entrepreneurship. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated. 8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it's available in 28,000 stores and does roughly $100M in annual revenue.

HIBT Virtual Event with Jay Shetty - information and tickets at:
https://nprpresents.org

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There were so many interesting moments in Guy's conversation with the co-founders of Riot Games that we decided to put them into this short bonus episode. In it, Brandon Beck and Marc Merrill talk about kids, screens, and the importance of boredom. They answer Guy's questions about why some gamers engage in toxic behavior, and how Riot Games is trying to address it. To hear the whole story of the founding of Riot Games, search your queue for the main episode, which dropped earlier this week. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2010, a tragic personal event changed the trajectory of Nancy Twine's life. Suddenly, her promising job on the trading floor at Goldman Sachs no longer seemed fulfilling; she wanted something more. Drawing inspiration from the homemade hair treatments she used to make with her mom, Nancy decided to create a line of shampoos and conditioners that catered to all textures of hair without using harmful additives. But as an African American entrepreneur pitching beauty products to white, male investors, she had a tough time raising money. Finally in 2013, with an investment of $100K, Nancy launched Briogeo, eventually landed it in Sephora, and—even in the midst of an economic crisis—is expecting it to do $40M in sales this year. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Former Massachusetts Governor Deval Patrick talks to Guy about how the protests for racial justice have resonated with him personally, and how this moment can spark meaningful change for African Americans — in the world of business and beyond. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Since March, only five of Milk Bar's 18 locations have been up and running, but founder Christina Tosi tells Guy she is determined to bring the joy of baking to the doorsteps of family, friends, and healthcare workers. Gary Erickson and Kit Crawford have donated more than 3 million Clif Bars to doctors and nurses during the COVID-19 crisis. They tell Guy about the importance of morale when running an essential business during a pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicolas Jammet and Jonathan Neman met at Georgetown University in 2003 and quickly bonded over their frustration at the lack of healthy food on campus. So during their senior year, along with a third friend, Nathaniel Ru, they decided to open a 500 square-foot restaurant serving fresh salads made with organic produce. They had no idea what they were doing and almost ran out of money five months in. But today, Sweetgreen has over 100 locations, and is using new technology to re-imagine the fast-casual model, even as it faces unprecedented challenges from the coronavirus crisis. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our first episode from the 2019 How I Built This Summit features Sara Blakely, founder of Spanx. In front of a live audience, she tells Guy how she stayed confident in the earliest days of building the business, and why one day she still wound up sobbing on the floor of Office Depot. Every Thursday through the new year, we'll release new episodes from the HIBT Summit, so keep checking your podcast feed!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kept growing. Roughly ten years after the launch, Stacy's sold to PepsiCo for $250 million. PLUS in our postscript "How You Built That," how Prerak Juthani and some friends from college took organic chemistry to the next level with REACT!, a board game that aims to demystify the stigma of molecular science. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 1960s, Alice Waters studied abroad in France – and discovered a culinary world far from the processed food popular in America. When she returned to California, she tried to find restaurants to recreate her experiences abroad, but she couldn't. In 1971, she opened a small restaurant in Berkeley called Chez Panisse, where she focused on serving fresh, local ingredients. Just a few years later, Chez Panisse was named one of the best restaurants in America, and became one of the hottest locations for fine dining in the Bay Area. Despite her success, Alice chose not to turn Chez Panisse into a restaurant empire. Instead, she continued to insist on cooking with food raised locally, sustainably, and ethically. Today, most chefs agree Alice Waters and Chez Panisse sparked the farm-to-table movement in the restaurant industry. PLUS in our postscript "How You Built That," how Piersten Gaines took the trauma out of salon visits for women with highly textured hair. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, and took her recipes to cities across the U.S. Today, Chicken Salad Chick is one of the fastest growing companies in the country. PLUS, for our postscript "How You Built That," how Dan Kurzrock and Jordan Schwartz up-cycled beer grain into ReGrained nutrition bars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are incredibly saddened by the loss of the brilliant designer and entrepreneur Kate Spade. We are grateful she and her husband Andy Spade shared their story with us in 2017. The origins of the Kate Spade brand can be drawn back to a 1991 conversation at a Mexican restaurant, when Andy asked Kate, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys. PLUS for our postscript "How You Built That," an update on The Cut Buddy, a stencil device that helps you cut your own hair. (Original broadcast date: December 19, 2016) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: VICE. Suroosh Alvi was a recovering addict when he started a scrappy underground magazine in Montreal. It grew into a multi-billion dollar company that has shaken up the world of journalism. PLUS in our postscript "How You Built That," we check back with Kent Sheridan of Voila Coffee, a company aiming to make instant coffee with the quality of a four-dollar pour over. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.