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    Podcast Summary

    • Balancing work and personal life during business travelMeeting friends and engaging in leisure activities during work trips can enhance experiences, while tools like the Delta Sky Miles Platinum Business American Express Card make travel more rewarding. Human connection and empathy are important in business, and the National Security Agency offers exceptional career opportunities in innovation and technology.

      Finding balance between work and personal life, as well as pursuing passions, can significantly enhance business travel experiences. This was emphasized by the speaker's personal experience of meeting friends and engaging in leisure activities during work trips. Additionally, having the right tools, such as the Delta Sky Miles Platinum Business American Express Card, can make business travel more rewarding. Another key takeaway is the importance of human connection and empathy in businesses like Amica, which aims to make insurance feel more personal. Lastly, the National Security Agency offers exceptional career opportunities in innovation and technology, providing a supportive work environment and professional development. Overall, these insights highlight the significance of balance, human connection, and innovation in various aspects of life and work.

    • Logic's Journey to Success with Chris SaruLogic's resilience, talent, and Chris Saru's marketing skills led to their success despite challenging backgrounds

      The success of rapper Logic, born Sir Robert Bryson Hall II, can be attributed not only to his musical talent but also to the marketing skills of Chris Saru. Logic grew up in challenging circumstances with an unstable home life and lack of resources. His mother, a good woman with a troubled past, struggled with addiction and instability. They lived in poverty in section eight housing. Logic's father was rarely present due to addiction. Despite these challenges, Logic found solace in writing music and rapping. At the same time, Chris Saru, a recent college graduate, was struggling to break into the music industry. Their paths crossed, and together they built Logic's brand. Logic's story is a testament to the power of resilience, talent, and the right connections.

    • Childhood experiences and relationships shaping futureEarly experiences and relationships can deeply impact one's future, instilling fears, desires, and inspiring personal growth. Music and mentors were crucial in shaping the speaker's path in life.

      Early experiences and relationships can have a profound impact on shaping an individual's future. The speaker grew up surrounded by drug use and was left in a car while his father went to smoke crack. These experiences instilled a deep fear of drugs and a desire to stay away from them. He found solace in music and was mentored by a man named Solomon Taylor, who introduced him to the world of hip hop and helped him develop his skills. Another pivotal moment came when he discovered the Kill Bill soundtrack and was inspired by its unique sound. These experiences, both positive and negative, played a significant role in shaping the speaker's path in life and led him to pursue a career in music.

    • Discovering Wu-Tang Clan and hip hop music as a teenagerExploring various artists and styles led the speaker to pursue their own rapping career despite facing challenges in obtaining equipment and software, and gaining inspiration from sharing their music online.

      The speaker's discovery of the RZA and Wu-Tang Clan opened up a whole new world of hip hop music for them as a teenager. This led them to explore various artists and styles, and eventually led them to pursue their own rapping career. The speaker took their music seriously from a young age, learning to record themselves and experimenting with different sounds and influences. They faced challenges in obtaining the necessary equipment and software, but were determined to create music despite working multiple jobs. The speaker ultimately gained inspiration and motivation from sharing their music online, leading them to quit their job and fully pursue their rap career.

    • Believing in yourself and taking risksBelief in one's dream and persistence, even during financial struggles and initial setbacks, can lead to success in uncertain circumstances.

      Passion and determination can lead to success, even when faced with adversity and financial struggles. The speaker shares his story of pursuing a career in music despite being broke and living in a friend's basement. He believed in his dream and asked for support from his friend, who gave him a year to try. Meanwhile, his future manager, who was focused on soccer at the time, was making a similar transition into the music industry. Both individuals persisted in their respective fields, despite initial setbacks and lack of resources, and ultimately found success. This story highlights the importance of believing in oneself and being willing to take risks, even when the path ahead seems uncertain.

    • Determination and Persistence Lead to SuccessStay focused on your goals, don't let setbacks discourage you, and unexpected opportunities can arise from the most unlikely places.

      Determination and persistence can lead to success, even in the face of rejection and lack of resources. The speaker, who was trying to break into the music industry at a young age, received multiple rejections for internships and didn't have any connections in the business. Instead of giving up, they decided to take matters into their own hands and reach out to potential talents directly. They discovered Logic through a chance encounter on Twitter and managed to convince him to let them manage him, despite having no experience or formal training. The speaker learned the ropes of management and the music business on the job, and their determination paid off when they eventually signed Logic to Def Jam a year later. This story highlights the importance of staying focused on your goals and not letting setbacks discourage you. It also shows that sometimes, opportunity can come from the most unexpected places.

    • Unexpected collaboration on a rooftop leads to a successful partnershipUnexpected collaborations can lead to successful partnerships when both parties trust and respect each other's talents and vision.

      The foundation of a successful professional relationship can begin in unexpected places and through unconventional means. In this case, a music video shoot on a rooftop in New York City led to a partnership between two individuals, Logic and Chris, who went on to form the company Logic and Nurture. At the time, Logic was just starting out and Chris was a broke college student, but they both saw potential in each other and decided to collaborate without any formal contracts. Their initial trust and mutual respect for each other's talents and vision paid off when their first music video gained significant views online, leading to a successful partnership. This experience demonstrates the importance of taking chances, being open to new opportunities, and trusting the potential in others.

    • Trust and mutual need in Logic's early careerStarting from scratch, Logic and Bobby relied on each other, viewing their free music as an investment for future monetization. They turned down unfavorable deals to maintain control over their brand and creativity.

      Trust and mutual need played a crucial role in the early success of Logic's music career. Bobby, despite being an inexperienced manager, was seen as a priority by Logic because they were both starting from scratch and needed each other. Logic, who was the brand and product, saw their free music as an investment in building an audience and monetizing it later on. They managed to survive by relying on the support of their families and the potential deals they received, but ultimately turned down offers due to unfavorable terms. The duo's determination to maintain control over their brand and creativity was essential to their eventual success.

    • The power of authenticity and seizing opportunitiesAuthenticity resonates deeply with audiences and helps build connections. Taking risks and seizing opportunities can launch a career, but timing and hard work are also crucial.

      Being authentic and open about personal experiences, even difficult ones, can resonate deeply with audiences and help build a connection. This was the case for the artist being interviewed, who gained a following by openly discussing topics like anxiety, depression, and injustice in his music. He felt relatable to his fans, who were also growing up and chasing their dreams. The artist's breakthrough came when he went on tour with Logic, but funding the tour required taking a risk and investing all the money from a record deal into the tour. This was a difficult decision, but it paid off and helped launch his career. The interview also highlights the importance of timing and opportunity, as the artist signed with Def Jam Records at a pivotal moment in his career. Overall, the artist's story demonstrates the power of authenticity, hard work, and seizing opportunities to build a successful career.

    • AI-powered tools transform teamwork and productivityAI enables insights, automates tasks, and fosters faster decision-making, enhancing teamwork and productivity in businesses and beyond.

      Technology, specifically AI-powered software from companies like Atlassian, is transforming teamwork and productivity by providing insights, automating tasks, and enabling faster decision-making. From improving workflows in businesses to making pizza, AI is making the impossible possible. Atlassian's Jira and Confluence, for instance, help teams accomplish more together than they could alone. Additionally, creating a strong company culture is crucial for growth, and HR providers like Insparity can help businesses build a culture aligned with their goals. Design tools like Canva help make presentations and documents visually appealing, enhancing communication and impact. Logic's story highlights the importance of perseverance and delegation in building a business, even when resources are limited.

    • The Importance of Proper Accounting and Open Communication in BusinessEarly struggles with rudimentary accounting led to a $30,000 loss and the adoption of a commission model. Proper accounting and open communication are crucial for business success.

      Starting out, the founders of Visionary Music Group had a rudimentary accounting system using Manila envelopes. During Logic's first tour, they ended up with $30,000 in cash from 30 shows. When they returned, they found their envelopes missing, leaving them with piles of cash and no record of where it came from. This experience taught them the importance of proper accounting and led Chris to adopt a commission model for management, ensuring everyone's needs were met. Despite their early struggles, they learned to trust each other and prioritize fairness over personal gain. Their journey illustrates the importance of having a solid financial system and maintaining open communication in business partnerships.

    • Authentic care and strategic planning in Logic's music careerLogic's success stemmed from genuine care for his well-being, strategic planning, and innovative use of digital platforms. Building a following and adapting from others' strategies helped him stand out in the music industry.

      Genuine care and strategic thinking were key factors in the success of Logic's music career. The speaker, who played a crucial role in Logic's journey, emphasized the importance of putting the artist's well-being first and not being swayed by lucrative but unfavorable deals. They also highlighted the significance of building a following and leveraging digital platforms like YouTube, Snapchat, and Instagram to promote the music. The speaker's approach was to learn from others and reverse engineer their success strategies, constantly adapting and improving upon existing concepts. Logic's direct engagement with his audience and innovative use of social media, such as Freestyle Fridays, also contributed to his growing popularity. Overall, the combination of authentic care, strategic planning, and creative innovation set Logic apart in the music industry.

    • Logic's journey to commercial success: Building a fan base and engaging grassrootsLogic's career shows the significance of grassroots fan engagement and building a strong foundation before achieving commercial success. Social media, live performances, and merchandise sales played crucial roles in growing his fan base and eventually leading to major label deals.

      Logic's music career involved a strategic build-up of brand awareness and fan base before achieving commercial success. The "freestyle Friday" approach on social media helped in gathering feedback from fans to refine the music. Logic's debut album, although reaching number four on the Billboard charts, was initially viewed as a disappointment due to high expectations. However, this achievement proved to the industry and the world that Logic had built a significant fan base, and the next logical step was to sell music as a major label artist. Despite initial frustrations with record labels not understanding the value of Logic's fan base, the artist's live performances and merchandise sales translated into album sales. Overall, Logic's career demonstrates the importance of grassroots fan engagement and building a strong foundation before reaching commercial success.

    • Logic's impactful song for the National Suicide Prevention HotlineLogic used his platform to create a hit song, '1-800-273-8255', which reached number one on the Billboard charts and became a lifeline for those in need, emphasizing the power of music to make a difference.

      Logic's vulnerability and authenticity in his music resonated deeply with fans, leading him to write the hit song "1-800-273-8255" for the National Suicide Prevention Hotline. This song, which debuted at number one on the Billboard charts, came about after Logic realized the impact his music had on fans' lives and decided to use his platform to make a difference. The simple yet powerful title of the song, which is the hotline's telephone number, added to its effectiveness in reaching those in need. This experience showed Logic the importance of using his voice to spread positive messages and connect with his audience on a deeper level.

    • The unpredictability of music successDespite personal challenges, staying committed to art and responsibilities can lead to unexpected success in music.

      The success of a song or an artist's career can be unpredictable, and external factors, such as media coverage and public perception, can have a significant impact. The artist in this conversation shared that he had no idea his song would be a hit, despite the struggles and personal challenges he faced during its creation and promotion. He also emphasized the importance of staying committed to one's art and responsibilities, even during difficult times, for the sake of oneself and others. The artist's experience highlights the complex and multifaceted nature of the music industry and the human experience.

    • Navigating Fame's Challenges: Prioritizing Mental Health and HappinessArtists should prioritize their mental health and happiness over financial gains, seek professional help, focus on self-care, and reevaluate goals to build a sustainable business model.

      Fame comes with unique challenges and it's essential for artists to prioritize their mental health and happiness over financial gains. Logic and Chris discussed their experiences with fame's pressures, including anxiety and exhaustion, and how they coped by seeking professional help, focusing on self-care, and reevaluating their goals. They also discussed the potential for building a future business that doesn't solely rely on their constant presence. Logic has already started this with his record label, Elysium, and Chris's Visionary Music Group. Both are exploring opportunities to expand their creative endeavors behind the scenes, ensuring their fan base continues to receive high-quality products. Ultimately, their focus is on growth and creating a sustainable business model that allows them to continue making an impact on the industry while prioritizing their well-being.

    • The Role of Hard Work and Luck in SuccessSuccess often requires a mix of hard work, natural abilities, and fortunate discoveries. Stay adaptable and persistent to make the most of opportunities.

      Success in business and life often involves a combination of hard work, intelligence, skill, and luck. Logic and Chris, the guest speakers on the podcast episode, emphasized the importance of both hard work and luck in their respective journeys. Logic attributed his success to both his natural abilities and the fortunate discoveries that came his way, while Chris acknowledged the importance of trusting his team but also needing to be involved in every aspect of the business. They also highlighted their diversification strategies, such as Logic's publishing and film projects, and Chris's joint venture with Sony and new label, Visionary Records. Overall, the conversation underscores the importance of staying adaptable and persistent in the face of challenges and opportunities.

    • Exploring Creativity Through PodcastsEmbrace the unexpected and let your imagination run wild through podcasts like 'How I Built This,' 'rethinking,' and 'The Cat in the Hatcast'.

      Creativity often involves unexpected twists and turns. In the first part of this discussion, Guy Raz introduces the audience to the team behind the podcast "How I Built This," and Adam Grant invites listeners to tune into his show "rethinking." In the second part, the Cat in the Hat introduces his new family-friendly podcast, "The Cat in the Hatcast," promising a quiet and polite listening experience. However, the Cat's plans for the podcast take a surprising turn, and listeners are encouraged to embrace the chaos and adventure that comes with creativity. Whether it's through podcasting or other creative pursuits, the message is clear: be open to the unexpected and let your imagination run wild. Listen to "How I Built This," "rethinking," and "The Cat in the Hatcast" to be inspired and entertained.

    Recent Episodes from How I Built This with Guy Raz

    Advice Line with Mark Ramadan of Sir Kensington's

    Advice Line with Mark Ramadan of Sir Kensington's

    Sir Kensington’s co-founder and former CEO Mark Ramadan joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.

    Today we meet Pat, a physician assistant working to bring his solution for clogged sinks to major retailers. Then Lucas, a chef whose local quick service taco joint is fending off national competition. And Beth, a working mom whose baby products brand is caught in the "messy middle" between launch and mass scale.

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And to hear the story of how Sir Kensington’s was founded, check out Mark's first appearance on the show in 2023.


    This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Spin Master/PAW Patrol: Ronnen Harary (2021)

    Spin Master/PAW Patrol: Ronnen Harary (2021)

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    This episode was produced by Casey Herman, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Claire Murashima.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Sarah Kauss of S'well

    Advice Line with Sarah Kauss of S'well

    S’well founder Sarah Kauss joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning their products in competitive markets. 


    Today we meet Chiara, a recent college grad who invented a protein-packed chickpea hot cereal. Then Jesús, who left his tech job to go all-in on a line of greeting cards inspired by his Latino heritage. And Adam, a former X Games gold medalist who launched a brand of razors for men who shave their legs.


    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.


    And be sure to listen to S’well’s founding story as told by Sarah on the show in 2020.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Cronut and Dominique Ansel Bakery: Dominique Ansel

    The Cronut and Dominique Ansel Bakery: Dominique Ansel

    Dominique Ansel’s invention of the Cronut — an inspired liaison between croissant and donut — was supposed to be a one-time indulgence for Mother’s Day. But once word spread about the perfect hybrid pastry, his Manhattan bakery was overwhelmed by endless lines and Cronut scalpers. Dominique eventually learned to manage the hype and grow his business while maintaining his craft. Named the World’s Best Pastry Chef in 2017, he has found an entrepreneurial sweet spot in three brick-and-mortar locations and a mail-order business, which will overnight a Cronut to your door, sans the line, and scalpers be damned.  


    This episode was produced by Carla Esteves with music by Ramtin Arablouei.

    It was edited by Neva Grant with research help from Katherine Sypher. Our audio engineer was Robert Rodriguez.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    And sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Randy Goldberg of Bombas

    Advice Line with Randy Goldberg of Bombas

    Bombas co-founder and Chief Brand Officer Randy Goldberg joins Guy on the Advice Line, where they answer questions from three early-stage founders about building brands and reaching new communities.

    Today we meet Rivky, an Orthodox Jewish woman who's redefining modest clothing for plus-size women. Then Shyam, a rocket engineer who wants to introduce Americans to a popular South Asian tabletop game. And Änna, a boutique owner who wants to translate her hip brick-and-mortar vibes into the digital space.


    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And check out Bombas's founding story from Randy’s first appearance on the show in 2022.


    This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Dave’s Hot Chicken: Arman Oganesyan

    Dave’s Hot Chicken: Arman Oganesyan

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    This episode was produced by Sam Paulson with music by Ramtin Arablouei.

    It was edited by Neva Grant with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Patrick Murray.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    And sign up for Guy’s free newsletter at guyraz.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

    Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

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    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.


    And check out the origin story of Uncle Nearest Premium Whiskey, told by Fawn on the show in 2021.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram, and sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ECKO UNLTD and COMPLEX: Marc Ecko

    ECKO UNLTD and COMPLEX: Marc Ecko

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    This episode was researched and produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Gilly Moon and Kwesi Lee.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Mauren Kelly of Tarte Cosmetics

    Advice Line with Mauren Kelly of Tarte Cosmetics

    Tarte cosmetics founder and CEO Maureen Kelly joins Guy on the Advice Line, where they answer questions from three early-stage founders about their marketing strategies.

    Today we meet Kristina, who’s designed sweat-wicking underwear that's both functional and stylish. Then Ashley, who recently launched a line of chemical-free hair care products. And Marcelle, the owner of an international career coaching service.

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And check out Tarte’s founding story from Maureen’s first appearance on the show in 2023.

    This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Concept2 Rowing Machines: Dick and Peter Dreissigacker

    Concept2 Rowing Machines: Dick and Peter Dreissigacker

    Brothers Dick and Peter Dreissigacker used their experience as Olympic-level rowers to build a rowing machine that captured the sensation of being on the water. Initially made of bicycle parts in a Vermont barn, the machines had a limited market at first: mostly rowing clubs and schools that competed in the sport. But in the 2000’s, business began to take off when Greg Glassman, the founder of Crossfit, began putting the machines into his gyms. Today Concept2 sells rowing machines to thousands of gyms and teams around the world, plus rowers, stationary bikes and skiing machines for people who train at home.


    This episode was produced by J.C. Howard, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Katherine Sypher.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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