Start your wellness marketing from zero

Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.

In this episode, you will be able to:

• Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
• Identify the crucial role of personalization and authenticity in creating engaging email communications.
• Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
• Emphasize the importance of strategic planning and preparation when launching email sequences.
• Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.

Resources: 

• Where to find Abbi
• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life.

Parenthood brings a dramatic shift in priorities, especially for single moms. I've learned to delegate tasks better, let go of people-pleasing behaviors, and most importantly, I've learned to stop sweating the small stuff. The realization that my daughter's well-being is paramount has helped me deal with business-related stressors more effectively. I also share some invaluable feedback I've received along my journey and invite seven-figure coaches seeking ad management to join my agency. Brace yourself for an eye-opening discussion that might inspire you to reassess and transform your own life.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Unleash the secret sauce behind successful online coaching business launches. Picture this: you've got an amazing program or product ready to launch - but do you have the optimum presentation, pitch-perfect messaging, the ideal price point, and unparalleled levels of support to guarantee its success? 

Brace yourself to explore the five core components of a rock-solid launch in our latest podcast episode.

• Learn from the industry's best about the tested offer, the power of time-tested messaging, building a robust launch list, launching within a clear timeline, and why a dependable launch team is your golden ticket to success. 
• Shift gears and fine-tune your launch strategy with insights on using feedback to pivot mid-launch, engaging in crucial conversations, and how seemingly small adjustments can create a significant impact. Ascertain the potency of narratives, use ads to collect data efficiently, and understand why a smooth back-end sales process is the backbone of your launch. 
• Discover how nurturing leads before the launch can add to your success story.

This episode is your ultimate guide to making your next launch a resounding success - so tune in and gear up for an insightful journey into the realm of successful launches.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Stepping into the arena of motherhood and entrepreneurship, I thought I had it all figured out. But then, reality hit me like a ton of bricks. The demands of both roles collided, leaving me exhausted and overwhelmed. Little did I know, the key to survival was hidden in unexpected places. Join me as I unveil the surprising twist that transformed my journey, and discover the powerful secret that changed everything. Will I find the balance and success I so desperately seek? Stay tuned to find out.

In this episode, you will be able to:

• Unravel the art of balancing motherhood and entrepreneurship without compromising any side.
• Delve into the beneficial lessons drawn from a year of simultaneously running a business and a household.
• Fathom the imperative role played by patience and community backing during the life-altering transition to motherhood and entrepreneurship.
• Understand the importance of strategic planning and system creation in successfully juggling business and motherhood.
• Perceive the power of harnessing your innate abilities and determining an efficient modus operandi for parenthood and entrepreneurship. List 3:

Organization and systems are everything when it comes to managing both motherhood and entrepreneurship. By creating routines and implementing effective systems, I've been able to free up mental capacity and focus on what truly matters. - Christina Bernhard

Lessons from a seasoned entrepreneur's first year
Christina’s first year as a mother and entrepreneur was a learning curve that offered various crucial lessons. The most significant position she learned revolved around the significance of extended support and seeking help when required. As an entrepreneur and a mother, it is beneficial to understand the importance of having proper support systems in place for different stages of early motherhood.

The resources mentioned in this episode are:

• Check out previous episodes on maternity leave and balancing motherhood and entrepreneurship on the Scaling to Freedom podcast.
• Consider using a meal service to save time and energy on cooking and meal preparation.
• Create a system for organizing household tasks and chores to free up mental capacity for your business.
• Explore the option of hiring support, such as childcare or cleaning services, to alleviate some of the workload.
• Prioritize self-care and personal time to recharge and maintain balance between motherhood and entrepreneurship.
• Consider implementing a morning routine to start the day on a positive and productive note.
• Explore the possibility of outsourcing certain tasks in your business to save time and focus on higher-value activities.
• Invest in tools and resources that can streamline your business processes and increase efficiency.
• Set boundaries and communicate your needs to clients and team members to ensure a healthy work-life balance.
• Stay true to your own unique experience and needs as a mother and business owner, rather than comparing yourself to others.
• Trust yourself and your instincts when making decisions for both your business and motherhood journey.
• Reflect and learn from your experiences to make adjustments and improvements for future endeavors.

Do you want to boost your online coaching business's return on investment in 2023? Are you looking for a way to maximize your advertising efforts and achieve greater results? Well, I have the solution you've been searching for. I will show you how to enhance your advertising strategies and generate increased profits for your small business in the online coaching space. Get ready to unlock the potential of your business and enjoy a higher return in the coming year.

In this episode, I unveil the ultimate 2023 ad return secret, exposing the irony of weak messaging in the online coaching space and share my goal of helping businesses achieve a strong return on investment through strategic marketing efforts. You will:

• Discover the strategy to guarantee the accuracy of your advertising data.
• Understand the tenets of compelling marketing narratives and effective targeting.
• Grasp advanced methodologies to broaden your outreach and optimize performance.
• Tap into improving your product offerings and utilizing market research to elevate sales.
• Keep pace with crucial innovations and trends in the industry.

If you're feeling frustrated and overwhelmed by the lack of results from your advertising efforts, then you are not alone! Many online coaches and course creators find themselves confused about which ads to run and how to measure their success. They may be spending hours creating and launching campaigns, only to see minimal engagement and little return on investment. Instead of attracting their ideal clients and growing their business, they are left feeling discouraged and unsure of how to move forward. Stay tuned to discover the truth and how you can utilize data and metrics to make informed decisions about your ads.

• Uncover the secrets to making advertising a viable investment for your coaching business.
• Learn how to strategically calculate your CPA for effective client acquisition.
• Gain insights into the power of sales conversion rates and their influence on the cost-effectiveness of ads.
• Explore the art of utilizing metrics and data for informed decision-making in the world of advertising.
• Discover why crunching numbers and ROAS calculations are non-negotiable tools in achieving bigger profits.

Discover the pros and cons of hosting paid webinars to grow your business. Learn how paid webinars can offset ad costs, attract committed leads, and increase perceived value, but also consider the drawbacks of fewer leads and higher expectations. Stay tuned to find out about a case study of a successful event with guest speakers that generated significant revenue, leaving you wondering how it all unfolded.

• Understand the potential benefits and drawbacks of conducting paid webinars.
• Discover ways to neutralize advertising expenses through profitable webinars.
• Comprehend how to drive engaged participants to your paid webinars, ensuring a dedicated following.
• Explore the possibility of hybrid events as a compelling alternative to traditional paid webinars.
• Delve into a case study showcasing the success of a blended event featuring guest speakers.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Are you ready to run ads? In this episode, we uncover the green flags that determine your ad readiness. But be warned, if you're not making sales and your messaging isn't on point, you might find yourself stuck in a never-ending cycle of ad frustration. By nailing the messaging, understanding the time it takes for ads to be effective, and having the financial capacity to invest consistently, you can achieve better results with their ad campaigns.

Here’s a closer look at what I discuss in this episode:

• The significance of implementing proven strategies for creating engaging offers.
• The pivotal role of crafting powerful ad narratives in boosting your campaign's effectiveness.
• The realistic expectations in ad execution to better manage outcomes and course corrections.
• The consistent investment strategy as the cornerstone to lead generation.
• The importance of an adaptable back-end infrastructure to manage the influx of increased traffic seamlessly.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about...

• The three main things that happen when you pause your ads and how the algorithm works.
• Why it's important to keep your top of funnel going if you want to scale your business.
• The three main categories of why you should pause ads and what to do after.
• The importance of approaching ads with an abundant committed mindset rather than scarcity.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

In this episode of the Scaling to Freedom podcast, I reveal why ads often fail for some coaches. From understanding the right messaging to optimizing your sales process and offer, I'll unravel the formula for ad success. There is a proven strategy that can help you increase your ad success and achieve a positive ROI.

In this episode you will learn...

• Why the lead cost and the conversion rate have to balance with the offer price.
• The main reasons why ads aren't working.
• The variables within your offer that may be preventing purchasing.
• Understand the necessity of determining your aimed ROI to facilitate intelligent ad spending decisions.
• The importance of knowing your numbers.

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator (ROAS)
• Instagram
• Website