STOP Selling Coaching

From Coach to CEO - Mastering Business Mindset with Cathy Smith. In Episode 233 of "Small Business Talk for Coaches," Cathy Smith delves into the pivotal shift from seeing yourself merely as a coach to embracing the role of a CEO or business owner of your coaching enterprise. Through compelling insights, Cathy illuminates the journey of transforming coaching passion into a thriving business, underlining the importance of strategic thinking, financial management, and operational efficiency.

Navigating the CEO Mindset: Cathy explores how transitioning from a coaching to a CEO mindset involves more than just a title change. It requires a deep dive into strategic business planning, cash flow management, and the art of juggling client satisfaction with business growth.

Strategic Operations and Marketing: Learn how to balance coaching responsibilities with crucial business operations. Cathy offers practical advice on automating marketing efforts, scheduling content, and developing a marketing plan that aligns with your business goals, ensuring a steady flow of clients without the feast-or-famine cycles.

Financial Wisdom: Emphasising the critical role of cash flow, Cathy shares insights into smart financial practices, like the Profit First method, to help you manage your earnings wisely and sustainably grow your business.

The Art of Delegation: Discover the power of outsourcing tasks that don't play to your strengths, particularly bookkeeping and administrative duties, allowing you to focus on what you do best: coaching.

Maintaining Personal Touch: Even as your business grows, Cathy stresses the importance of keeping the personal touch in your coaching services, ensuring systems and processes reflect your business ethos without losing the essence of your coaching style.

Episode 233 is a masterclass in evolving from a coach to a successful business owner. Cathy Smith provides actionable strategies to amplify your impact, streamline your operations, and ensure your coaching business not only survives but thrives in the competitive landscape.

Whether you're a new coach just starting out or an experienced coach looking to scale, this episode is packed with valuable lessons on running a successful coaching business with the finesse of a seasoned CEO. Tune in to make the leap from coach to CEO and transform your coaching journey into a rewarding business venture.

Go to Small Business Talk For Coaches episode 233 for all the show notes and links.

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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO Enterprises

See omnystudio.com/listener for privacy information.

Overcoming Doubts and Fears, the Psychology of Fear, in this enlightening episode of Small Business Talk for Coaches, Cathy Smith and Jennifer Fidder, a seasoned social psychologist and hypnotist, discuss the power of your mind. With a passion for helping female entrepreneurs conquer their inner doubts and fears, Jennifer equips them with the tools to boost productivity and achieve business success. Boasting over 16 years of coaching experience, she has dedicated her career to teaching clients the art of controlling their subconscious minds to pave the way for entrepreneurial triumph.

This episode of Small Business Talk for Coaches shines a light on the intricate workings of the mind, highlighting the dual roles of our conscious and subconscious parts. While the conscious mind focuses on logical thinking and goal setting, the subconscious mind operates behind the scenes, influencing 90% of our actions through ingrained patterns. Jennifer and Cathy explore how these patterns, meant to simplify life, can sometimes hinder our progress by activating fears in response to perceived threats. With insightful analogies and expert knowledge, they guide listeners on how to navigate the subconscious patterns to foster a mindset conducive to success and overcome fears of failure, rejection, judgment, and even success itself.

Join Cathy and Jennifer in this conversation in episode 232 of Small Business Talk for Coaches as they uncover some secrets of the mind and help transform fear into stepping stones towards building a thriving business.

Go to Small Business Talk For Coaches episode 232 for all the show notes and links.

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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO Enterprises

See omnystudio.com/listener for privacy information.

Crafting the Irresistible Offer with Cathy Smith

In this compelling episode of Small Business Talk for Coaches, episode 231, Cathy Smith shares the secret to transforming your services into irresistible offers that captivate and convert. Drawing inspiration from a personal story of desire and satisfaction on a sweltering Australian day, Cathy unlocks the psychology behind making your audience feel the urgent need for what you offer, precisely when they need it.

Discover how to:

• Pinpoint and engage your ideal client with precision.
• Present your solutions in a way that resonates on a deeply personal level.
• Simplify the path to purchase, making it as refreshing as ice cream on a hot day.

Cathy challenges the notion of 'busy work' versus impactful work, urging coaches to reassess the effectiveness of their strategies. Are you truly moving the needle in your business, or just staying busy?

Dive into the essence of creating offers that not only attract but compel action, all while maintaining the authenticity and passion that defines your coaching business. This episode is a masterclass in understanding and leveraging the right moments to make your offer not just seen, but irresistibly needed.

Tune in to unlock the full potential of your coaching offers, and ensure your business thrives by connecting with clients in the most impactful ways.

See omnystudio.com/listener for privacy information.

Listen to episode 230: Mastering Instagram Authenticity with Cathy Smith and Rah Gardiner

Dive into the essence of genuine engagement on Instagram in this enlightening episode with Cathy Smith and Rah Gardiner. Discover why embracing your true self, ditching the need for perfection, and engaging in meaningful interactions are key to thriving on the platform. Learn practical tips on utilizing videos, overcoming the fear of imperfection, and the power of authentic connections to grow your audience and strengthen your brand. Whether you're camera-shy or striving for polished content, this episode demystifies the trend towards authenticity and offers strategies to love Instagram in 2024 and beyond.

Cathy and Rah delve into the importance of authenticity on Instagram, emphasising the need to embrace genuine content over perfection. They explore the significant impact of videos and Reels in engaging an audience, providing strategies to overcome perfectionism. The discussion further highlights the value of authentically engaging with followers, offering insights into making genuine connections and more to enhance your social media presence effectively.

Unlock the potential of authentic engagement on Instagram with insights from Cathy and Rah, and transform your social media strategy today.

Go to Small Business Talk For Coaches, episode 230, for all the show notes and links. --- Coaches, are you looking to build a thriving business?

Go to Coaches Marketing Roadmapfor resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.

See omnystudio.com/listener for privacy information.

STOP Selling Coaching, you read it right.

In episode 229 of Small Business Talk for Coaches, Cathy Smith delves into the essential shift every coach needs to make to truly elevate their practice: moving from selling coaching hours to selling life-changing transformations. Cathy addresses both newcomers and seasoned coaches struggling to see the results they desire, providing a roadmap to success that transcends traditional coaching models.

Cathy argues that the fundamental flaw in many coaching practices is the transactional approach to selling services. She illuminates the truth that clients are not looking for coaching per se but for the transformation and results that coaching can facilitate. This episode is a masterclass in repositioning coaching offerings to focus on the outcomes that genuinely matter to clients, whether that’s personal breakthroughs, overcoming obstacles, or achieving specific ambitions.

Through Cathy's expertise, listeners learn how to articulate and package their services in ways that resonate deeply with their target audience. She emphasises the importance of understanding what clients are truly seeking and how to communicate the value of the transformation being offered. Cathy shares strategies for leveraging one's unique story and experiences to stand out in the crowded coaching market, highlighting the power of personal branding in establishing oneself as the go-to expert in a specific niche.

Cathy discusses the critical role of building a strong, distinctive identity within the coaching industry, encouraging coaches to position themselves as the only logical choice for their clients. She explains how becoming a 'category of one' enables coaches to avoid competing solely on price, instead attracting clients based on the unique value and transformation they offer.

The episode concludes with practical advice on incorporating these insights into marketing and service delivery, ensuring coaches can effectively communicate their value and make a meaningful impact in their clients' lives. Cathy Smith's guidance in episode 229 of Small Business Talk for Coaches is a call to action for coaches everywhere to embrace a transformational approach to their business, promising not just to change the way they work, but to revolutionise the results they achieve.

Don't miss out on the invaluable insights shared in Small Business Talk episode 229.

See omnystudio.com/listener for privacy information.

Welcome to Episode 228 of Small Business Talk for Coaches, featuring our special guest, Lisa Brandis. Lisa shares her journey from being a clinical hypnotherapist and business owner to mastering the art of integrating intuition into personal and business growth. She discusses the shift to online training due to COVID-19 and her passion for teaching others to deepen relationships and business success through intuitive connection.

In this episode, Lisa emphasises the importance of personal experiences in learning and growth. She recounts her early career as Captain Starlight at the Starlight Children's Foundation, where she discovered her empathic abilities. This role highlighted the challenges of balancing emotional openness with personal boundaries, especially when dealing with seriously ill children.

Lisa's journey through burnout and personal crisis led her to discover the healing power of Reiki, marking the beginning of her path as a Reiki teacher. She discusses the transformative impact of Reiki on her life and how it facilitates a deep connection with unconditional love, moving beyond intellectual understanding to profound experiential knowledge.

For coaches seeking to enhance their client connections, Lisa offers insights into the principles of Reiki and presence. She suggests practical tips for fostering genuine connections, such as setting positive intentions and leveraging intuition to listen and be present with clients truly.

The conversation also delves into the role of intuition in business and personal life, highlighting stories that underscore the importance of listening to one's inner guidance. Lisa shares personal anecdotes that illustrate the power of intuition in navigating life's challenges and making meaningful decisions.

Lisa's recent book, "Intuitive Reiki: A Transformational Journey of Deep Spiritual Awakening," is discussed as a resource for those interested in exploring the intersection of spirituality and personal development.

This episode of Small Business Talk for Coaches is a rich exploration of the intersections between intuition, healing, and business success, offering coaches and listeners alike valuable insights into cultivating deeper connections and embracing their intuitive abilities for personal and professional growth.

Go to Small Business Talk For Coaches, episode 228, for all the show notes and links. --- Coaches, are you looking to build a thriving business?

Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.

See omnystudio.com/listener for privacy information.

Coaches can't make money, is what I am told over and over. In episode 227 of Small Business Talk for Coaches with Cathy Smith, we explore a common quandary among coaches: 'Why can't I make money?' The episode tackles this issue head-on, drawing inspiration from successful figures in the coaching world like Tony Robbins, Brendon Burchard, Rachel Hollis, and Brooke Castillo. These coaches have achieved remarkable financial success, proving that there is significant earning potential in the coaching profession.

The episode underscores the importance of personal branding and diverse income sources. These successful coaches are known by their names, reflecting their powerful personal brands. They diversify their income through various channels such as books, courses, and corporate coaching.

For those new to coaching, the episode stresses the need for patience and ongoing learning. Building a successful coaching career is often a long-term endeavour that requires dedication and the continual development of skills. The episode advises new coaches to avoid a scarcity mindset by having alternative income sources initially, to prevent the kind of desperation that can negatively impact sales.

Another key point is the importance of connecting authentically with your audience. The episode suggests using platforms like podcasts and YouTube to forge genuine connections with clients who align with your coaching style.

Clarity in messaging and focusing on a specific audience are also highlighted as crucial strategies. The episode wraps up with a recommendation to check out the Coaches Marketing Roadmap, a step-by-step guide to developing a thriving coaching business. This episode is an invaluable resource for coaches seeking insights into making money in the coaching field.

Go to Small Business Talk For Coaches episode 227 for all the show notes and links.

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Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.

See omnystudio.com/listener for privacy information.

Simplify for Growth with Cathy Smith and Paul Bryan. In this insightful episode, Cathy Smith is joined by Paul Bryan, a seasoned coach specialising in the disability and aged care services sector. They delve into the essential strategies for business growth within the coaching industry.

Key Highlights:

1. KISS Principle: The episode starts with a reminder to keep business strategies simple and focused. Coaches are encouraged to remember they are running profitable businesses, not just indulging in expensive hobbies.

2. Simplicity in Business Approach: Emphasising simplicity, Paul Bryan advises against imitating high-earning coaches unnecessarily. He suggests sticking to basics that align with one's current business stage.

3. Focusing on Specific Clients: The discussion highlights the importance of not trying to be everything to everyone. Finding and solving the problems of just one ideal client can lead to growth and scalability.

4. Moderation in Expansion: The episode cautions against over expanding with complex systems. Simple steps like engaging a live on social media can benefit, especially in the early stages of growth.

5. Realistic Goal Setting: Perfection is seen as an evolving concept. Coaches are encouraged to start slowly, focusing on helping one client at a time and gradually refining their business processes.

6. Collaboration Over Competition: The episode concludes with the importance of collaboration. Building a community and referring clients to other coaches can enhance service quality and business growth.

The episode reinforces that perfection isn't necessary for success. A simple, client-focused approach can be the most effective strategy for coaches looking to grow their businesses.

Go to Small Business Talk For Coaches episode 226 for all the show notes and links.

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Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.

See omnystudio.com/listener for privacy information.

Your time is a non renewal resource, Essential Time Management Strategies for Coaches is a great listen. In Episode 225 of Small Business Talk for Coaches, hosted by Cathy Smith, a seasoned marketing professional, we delve deeply into the vital topic of time management strategies, tailored specifically for coaches in the business and personal development sectors. This insightful episode is a treasure trove for coaches seeking to enhance their productivity, client management, and business efficiency.

Cathy expertly navigates through the Eisenhower Matrix, a crucial tool for task prioritisation, demonstrating its effectiveness in helping coaches identify and focus on tasks that are both urgent and important. The episode also highlights the significant impact of strategic delegation, particularly in non-core areas like bookkeeping, enabling coaches to concentrate on their primary coaching responsibilities and client engagement.

The discussion on the ABCD method offers a practical approach to daily task organisation, guiding coaches on prioritising tasks to ensure that crucial activities are addressed promptly. Cathy's insights into balancing coaching sessions with essential business activities address the common challenge of the 'feast or famine' cycle in coaching. She provides actionable strategies for maintaining a steady flow of clients while managing the business side of coaching, including social media management and marketing.

A key segment of the episode focuses on batching similar tasks and the concept of time blocking, both of which are instrumental in optimising a coach's workday. These methods not only enhance focus and productivity but also reduce the mental fatigue associated with task-switching, a common issue in the remote and flexible work environments many coaches operate in.

For coaches looking to scale their business, improve client relationships, and streamline their workflow, this episode is packed with valuable insights and practical tips. The content is especially relevant for listeners interested in topics like business coaching, productivity, personal development, and entrepreneurial growth.

Go to Small Business Talk For Coaches episode 225 for all the show notes and links.

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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises

See omnystudio.com/listener for privacy information.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. 

Episode 224: Goals for Growth in 2024 - Crafting Success in Your Coaching Business"

In this inspiring episode of Small Business Talk for Coaches, Cathy Smith delves into the essential topic of goal setting for the year 2024, tailored for coaches aspiring to transform their passion into a prosperous business. Cathy, a seasoned marketing professional since 2001, focuses on practical strategies to help coaches achieve financial success and client acquisition. She emphasizes the importance of creating a thriving business, not just for personal gain but to enable coaches to contribute positively to others, including through charity work.

This episode is a valuable resource for both budding and experienced coaches. Cathy shares insights on reflecting on the past year, identifying what worked and what didn't, and how to improve time management, budgeting, and pricing. She poses five crucial questions for listeners to consider, guiding them to focus on their achievements and areas for improvement.

Listeners are encouraged to set realistic and achievable goals, focusing on a primary theme with a few smaller objectives. Cathy advises on avoiding the pitfalls of overcommitting and the "shiny object syndrome", stressing the importance of a financial audit and appropriate pricing to ensure sustainable business growth and quality service delivery.

The episode also highlights the significance of self-care and efficient planning, using the metaphor of the jar with big rocks, gravel, and sand to prioritize tasks. Cathy offers practical tips for daily, weekly, monthly, and quarterly goal setting, emphasizing the necessity of allocating time for goal-related activities.

Join Cathy in this enlightening episode as she guides coaches through the journey of setting and achieving their goals for 2024, ensuring a year of growth, success, and transformation in their coaching businesses.

Go to Small Business Talk For Coaches episode 224 for all the show notes and links.

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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

See omnystudio.com/listener for privacy information.