small business talk for coaches

Overcoming Doubts and Fears, the Psychology of Fear, in this enlightening episode of Small Business Talk for Coaches, Cathy Smith and Jennifer Fidder, a seasoned social psychologist and hypnotist, discuss the power of your mind. With a passion for helping female entrepreneurs conquer their inner doubts and fears, Jennifer equips them with the tools to boost productivity and achieve business success. Boasting over 16 years of coaching experience, she has dedicated her career to teaching clients the art of controlling their subconscious minds to pave the way for entrepreneurial triumph.

This episode of Small Business Talk for Coaches shines a light on the intricate workings of the mind, highlighting the dual roles of our conscious and subconscious parts. While the conscious mind focuses on logical thinking and goal setting, the subconscious mind operates behind the scenes, influencing 90% of our actions through ingrained patterns. Jennifer and Cathy explore how these patterns, meant to simplify life, can sometimes hinder our progress by activating fears in response to perceived threats. With insightful analogies and expert knowledge, they guide listeners on how to navigate the subconscious patterns to foster a mindset conducive to success and overcome fears of failure, rejection, judgment, and even success itself.

Join Cathy and Jennifer in this conversation in episode 232 of Small Business Talk for Coaches as they uncover some secrets of the mind and help transform fear into stepping stones towards building a thriving business.

Go to Small Business Talk For Coaches episode 232 for all the show notes and links.

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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO Enterprises

See omnystudio.com/listener for privacy information.

Crafting the Irresistible Offer with Cathy Smith

In this compelling episode of Small Business Talk for Coaches, episode 231, Cathy Smith shares the secret to transforming your services into irresistible offers that captivate and convert. Drawing inspiration from a personal story of desire and satisfaction on a sweltering Australian day, Cathy unlocks the psychology behind making your audience feel the urgent need for what you offer, precisely when they need it.

Discover how to:

• Pinpoint and engage your ideal client with precision.
• Present your solutions in a way that resonates on a deeply personal level.
• Simplify the path to purchase, making it as refreshing as ice cream on a hot day.

Cathy challenges the notion of 'busy work' versus impactful work, urging coaches to reassess the effectiveness of their strategies. Are you truly moving the needle in your business, or just staying busy?

Dive into the essence of creating offers that not only attract but compel action, all while maintaining the authenticity and passion that defines your coaching business. This episode is a masterclass in understanding and leveraging the right moments to make your offer not just seen, but irresistibly needed.

Tune in to unlock the full potential of your coaching offers, and ensure your business thrives by connecting with clients in the most impactful ways.

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STOP Selling Coaching, you read it right.

In episode 229 of Small Business Talk for Coaches, Cathy Smith delves into the essential shift every coach needs to make to truly elevate their practice: moving from selling coaching hours to selling life-changing transformations. Cathy addresses both newcomers and seasoned coaches struggling to see the results they desire, providing a roadmap to success that transcends traditional coaching models.

Cathy argues that the fundamental flaw in many coaching practices is the transactional approach to selling services. She illuminates the truth that clients are not looking for coaching per se but for the transformation and results that coaching can facilitate. This episode is a masterclass in repositioning coaching offerings to focus on the outcomes that genuinely matter to clients, whether that’s personal breakthroughs, overcoming obstacles, or achieving specific ambitions.

Through Cathy's expertise, listeners learn how to articulate and package their services in ways that resonate deeply with their target audience. She emphasises the importance of understanding what clients are truly seeking and how to communicate the value of the transformation being offered. Cathy shares strategies for leveraging one's unique story and experiences to stand out in the crowded coaching market, highlighting the power of personal branding in establishing oneself as the go-to expert in a specific niche.

Cathy discusses the critical role of building a strong, distinctive identity within the coaching industry, encouraging coaches to position themselves as the only logical choice for their clients. She explains how becoming a 'category of one' enables coaches to avoid competing solely on price, instead attracting clients based on the unique value and transformation they offer.

The episode concludes with practical advice on incorporating these insights into marketing and service delivery, ensuring coaches can effectively communicate their value and make a meaningful impact in their clients' lives. Cathy Smith's guidance in episode 229 of Small Business Talk for Coaches is a call to action for coaches everywhere to embrace a transformational approach to their business, promising not just to change the way they work, but to revolutionise the results they achieve.

Don't miss out on the invaluable insights shared in Small Business Talk episode 229.

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Simplify for Growth with Cathy Smith and Paul Bryan. In this insightful episode, Cathy Smith is joined by Paul Bryan, a seasoned coach specialising in the disability and aged care services sector. They delve into the essential strategies for business growth within the coaching industry.

Key Highlights:

1. KISS Principle: The episode starts with a reminder to keep business strategies simple and focused. Coaches are encouraged to remember they are running profitable businesses, not just indulging in expensive hobbies.

2. Simplicity in Business Approach: Emphasising simplicity, Paul Bryan advises against imitating high-earning coaches unnecessarily. He suggests sticking to basics that align with one's current business stage.

3. Focusing on Specific Clients: The discussion highlights the importance of not trying to be everything to everyone. Finding and solving the problems of just one ideal client can lead to growth and scalability.

4. Moderation in Expansion: The episode cautions against over expanding with complex systems. Simple steps like engaging a live on social media can benefit, especially in the early stages of growth.

5. Realistic Goal Setting: Perfection is seen as an evolving concept. Coaches are encouraged to start slowly, focusing on helping one client at a time and gradually refining their business processes.

6. Collaboration Over Competition: The episode concludes with the importance of collaboration. Building a community and referring clients to other coaches can enhance service quality and business growth.

The episode reinforces that perfection isn't necessary for success. A simple, client-focused approach can be the most effective strategy for coaches looking to grow their businesses.

Go to Small Business Talk For Coaches episode 226 for all the show notes and links.

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Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.

See omnystudio.com/listener for privacy information.

Your time is a non renewal resource, Essential Time Management Strategies for Coaches is a great listen. In Episode 225 of Small Business Talk for Coaches, hosted by Cathy Smith, a seasoned marketing professional, we delve deeply into the vital topic of time management strategies, tailored specifically for coaches in the business and personal development sectors. This insightful episode is a treasure trove for coaches seeking to enhance their productivity, client management, and business efficiency.

Cathy expertly navigates through the Eisenhower Matrix, a crucial tool for task prioritisation, demonstrating its effectiveness in helping coaches identify and focus on tasks that are both urgent and important. The episode also highlights the significant impact of strategic delegation, particularly in non-core areas like bookkeeping, enabling coaches to concentrate on their primary coaching responsibilities and client engagement.

The discussion on the ABCD method offers a practical approach to daily task organisation, guiding coaches on prioritising tasks to ensure that crucial activities are addressed promptly. Cathy's insights into balancing coaching sessions with essential business activities address the common challenge of the 'feast or famine' cycle in coaching. She provides actionable strategies for maintaining a steady flow of clients while managing the business side of coaching, including social media management and marketing.

A key segment of the episode focuses on batching similar tasks and the concept of time blocking, both of which are instrumental in optimising a coach's workday. These methods not only enhance focus and productivity but also reduce the mental fatigue associated with task-switching, a common issue in the remote and flexible work environments many coaches operate in.

For coaches looking to scale their business, improve client relationships, and streamline their workflow, this episode is packed with valuable insights and practical tips. The content is especially relevant for listeners interested in topics like business coaching, productivity, personal development, and entrepreneurial growth.

Go to Small Business Talk For Coaches episode 225 for all the show notes and links.

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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises

See omnystudio.com/listener for privacy information.