Podcast Summary
Authenticity, strategy, and collaboration in LinkedIn content creation: Effectively create LinkedIn content by using strategic questioning and collaboration with a ghostwriter to maintain authenticity and provide additional insights for readers. Utilize a live platform and draw inspiration from personal experiences to engage audiences and stand out.
Effective content creation on LinkedIn involves more than just having someone else write your articles. The speaker in this discussion, who is known for putting out a large volume of content on the platform, emphasizes the importance of strategic questioning and collaboration with a ghostwriter. This approach ensures that the articles remain authentic to the speaker's voice while also providing additional insights and value for readers. The speaker also mentions the benefits of utilizing a live platform on LinkedIn and shares his personal experience of going without a laptop for several years, which has influenced his content creation approach. Overall, the discussion highlights the importance of authenticity, strategy, and collaboration in creating impactful content on LinkedIn.
Building brand value during a platform's prime: Capitalizing on a platform's popularity can lead to long-term benefits, even if the platform doesn't last forever.
Seizing opportunities while they're still popular is more valuable than holding on to them long after their peak. The speaker in this conversation emphasizes the importance of building brand value and awareness during the time when a platform is in its prime, even if it may not last forever. He uses examples like P. Diddy and the early stars of Vine to illustrate this point. The speaker also mentions how he and his team focused on Facebook in the past, but now they're exploring TikTok to capitalize on its current popularity. The key takeaway is that attention and relevance during a platform's hot phase can lead to long-term benefits, regardless of whether the platform continues to exist or not.
Learning valuable lessons from short-lived social media platforms: Experimenting and adapting on emerging social media platforms can lead to valuable skills and growth, even if the platforms eventually fade.
Seizing opportunities on emerging social media platforms can lead to significant growth and learning experiences, even if those platforms eventually fade. When I began my career as an intern, LinkedIn was not a priority for our team. I was tasked with understanding its potential and developing a content strategy. This experience led me to the title "Striking while the platform's hot: Why it doesn't matter if it's still around in a year." I learned valuable lessons on Socialcam, a short-lived social media app, which I later applied to Vine, Snap, and Instagram. Socialcam's brief existence taught me the importance of vertical video content, which became essential for success on these subsequent platforms. Although Socialcam no longer exists, the skills I gained there were instrumental in my social media success. This history demonstrates the importance of being adaptable and quick to learn on new platforms. As creators and marketers, we must be willing to experiment and take risks on emerging social media channels to stay ahead of the competition and continue growing.
Being an early adopter in social media: Early adoption of social media platforms and strategic use can lead to significant value and influence. Understand attention and bring value to audiences to maximize impact.
The early adoption and strategic use of social media platforms, such as Instagram, Snapchat, Twitter, and Daily Booth, can lead to significant value and influence. The speaker shared personal experiences of being among the first to use these platforms, like taking the first selfie on Daily Booth or launching a video app on Instagram the day after it went live. He emphasized the importance of understanding attention and being smart in utilizing social media to bring value to audiences. The speaker also mentioned the potential of striking the platform while it's hot and not worrying about its longevity. This conversation highlights the significance of being an early adopter and a strategic thinker in the social media landscape.
Embrace new platforms for brand value and awareness: Consistently creating content on new platforms can lead to significant brand growth, even with different attention metrics. Focus on delivering value and authentic engagement.
Being open to new platforms and consistently creating content can lead to significant brand value and awareness, even if the formats and attention metrics are different from traditional media. The speaker's experience on TikTok, as well as the reach of his LinkedIn Live sessions, illustrate this point. While some may be focused on the number of views or impressions, the speaker emphasizes the importance of depth and authentic engagement, as exemplified by his experience with a billboard advertisement. The key is to embrace new opportunities and focus on delivering value to build a strong personal brand.
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