Sumi Pendakur // Aligning social media with social action, living in integrity and addressing the real horror of the hit film "Get Out"

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*Remember to use code JOSIE50 for an exclusive discount through April 14th!*

Element 451 Engage Summit

enFebruary 28, 2024

Leading With Hard Work and Heart Work with Shea Kidd Brown

It is so difficult to be mindful online these days. The apps and algorithms are just not designed to keep us in the present. And with so much curation necessary to creative our idea of a “perfect profile,” how can we make sure we are showing up in our digital accounts and profiles in a heartful way?

Well, my guest today has mastered the art and science of being her whole self online. Whether she is weaving the values her grandmother taught her into presentations, or sharing the intimacies of her adoption journey on social media, Dr. Shea Kidd Brown consistently stays true to her commitment to sharing both her personal and professional journeys openly and genuinely.

Shea has enjoyed a long career in college administration at a number of institutions of higher education in the southeastern region and now serves as the Vice President for Campus Life at Wake Forest University.

In this episode, Shea discusses her perspective on storytelling, congruency and the importance of bringing humanity into digital spaces. We’ll also dive into how balancing personal and professional narratives is essential for creating an impactful online presence and how Shea uses these platforms to create active, mindful connections for her campus community.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/shea-kidd-brown/

Mentioned in the episode:

*Remember to use code JOSIE50 for an exclusive discount!*

Wake Forest News during Black History Month

Wake Forest Campus Fellow Gretchen Castelloe

Milkshake Monday

Wake Up Wednesday

Kidd You Not Podcast

Kidd You Not Episode 10: Coach Steve Forbes

Connect with Shea:

Instagram

Twitter/X

Facebook

Who We Are - Division of Campus Life

Wake Forest University

Connect with Josie:

Josie and the Podcast is on social too!

Element 451 Engage Summit

enFebruary 14, 2024

Talking Human-Centered Tactics with Dayana Kibilds

Dayana Kibilds sees content as a tool for equity, and strives to help students access the educational institutions they deserve to be a part of. She is also living for unapologetic joy and keeping her work in marketing and communications human-centered.

Dayana, or Day, is strategy director at Ologie, an employee-owned marketing and branding strategy built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western University in Ontario, Canada. Day is also the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024.

From Mexico to Germany, Day’s career and homes have spanned the globe. And in this episode, we chat about them all. We’ll talk about making deliberate career choices and how she once left her job without a plan, how email is the ugly duckling of any communications or marketing mix, how her podcast Talking Tactics fills the gap she saw in higher ed, and a bit about how she is utilizing LinkedIn these days.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/talking-human-centered-tactics-with-dayana-kibilds/

Mentioned in the episode:

*Remember to use code JOSIE50 for an exclusive discount!*

Ashley Budd

Talking Tactics on Apple Podcasts

Higher Ed Social Facebook group

Dayana’s LinkedIn post - Her First Marketing Emails

Day’s 10 Days of Email on LinkedIn

Connect with Day:

Dayana Kibilds - Ologie | LinkedIn

Day (@kibilds) on Threads

Connect with Josie:

Josie and the Podcast is on social too!

enJanuary 31, 2024

Building Community vs. Facilitating Community and the Work of Belonging in Digital Communities

If you know me, you know I talk about community - all the time. Reflecting on the work of Marcus Collins, I spend this episode diving into the roles we all play in community, and how we can all evolve together. We’ll discuss how we can show up and be active advocates for our communities, defining belonging as a facet of community and how this all translates to student success.

But we’ll also dig into what a community really is. Is it though the memes we share on our schools’ social media account, the campus itself, the culture the students share, or the staff we bring on at the higher levels?

We’re also trying something new this episode, and sharing an interview I did recently with Tim Alexander, the Resident Director at Chapman University. If you were at the NASPA Western Regional Conference, you may remember he ended up being a big part of my session.

In this episode, Tim talks about how he implemented ideas from my Digital Community Cohort to create meaningful social media content that humanized Chapman’s RAs and staff even before the semester kicked off. He digs into his favorite parts of facilitating community on campus, and how he's serving the unique needs of first-year students.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/building-community-vs-facilitating-community-and-the-work-of-belonging-in-digital-communities/

Connect with Josie:

Josie and the Podcast is on social too!

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AMA Higher Ed Barbie Party

enJanuary 17, 2024

Bringing Swiftie Energy to Higher Ed with Rachel Putman

With this episode kicking off our new year, I’ve been thinking a lot about time and energy. Balancing time between your work life and home life, investing time in students, time with family, and all the time we lost to the pandemic. Our guest has also been thinking about it today, as she reflects on grief and prioritizes time spent in different places. But also the fun and freeness that being a Swiftie brings.

After graduating from UNC Chapel Hill, Rachel Putman close to a decade as a journalist, and joined the world of higher education in 2014, finding her passion at the intersection of story-telling and education.

Today, Rachel is the Director of Communications at the University of Arkansas. She manages a team of incredible student workers on the UAFS campus each year who run BeReal, TikTok, Instagram, and Facebook campaigns.

We chat about the power of Taylor Swift, having partners in the music industries, learning grief while building a career, working at regional public colleges. We also get into the good marketing stuff, gushing over UAFS Chancellor Terisa Riley, Rachel’s award-winning student social media outreach campaign Mental Health Monday, and bringing students on board to help with social media.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/bringing-swiftie-energy-to-higher-ed-with-rachel-putman/

Mentioned in the episode:

Norma Jean

Rachel and an early IMB Computer from her Grandpa

Epic Rap Battles - ERB

University of Arkansas at Fort Smith

Northwest Arkansas Business Journal Forty under 40

Terisa Riley // From First Gen to First Fem - Josie and the Podcast
Mental Health Monday | CASE

Student Social Media Academy

Digital Community Cohort

Digital Leadership in Higher Education

Connect with Rachel:

Facebook

Instagram

Rachel Putman - University of Arkansas - Fort Smith

Connect with Josie:

Josie and the Podcast is on social too!

Podcast Twitter/X
Podcast Threads

enJanuary 05, 2024

Should We Stop Hiring Students to Help with Social Strategy?

Our tree is up, the lights are lit, and the annual gingerbread house competition has been scheduled. It is officially the holiday season. As I reflect on the past year and look ahead to what's coming in 2024, this year theme as been all about students.

My work approach and philosophy are centered; on who we are here to serve, and usually in higher ed, that is, our students. My work approach and philosophy are centered on the people we are here to serve, and in higher education, that is, our students.

In marketing and communications, students are integrated in all formal and informal ways and titles, from student workers, interns, influencers, ambassadors, and student employees. But the TL;DR version of this is students won't solve all your problems, and when you bring them on, there can be a lot of challenges. A lot of them. So, is it worth it?

Students having an active part in your campus social media strategy can be significantly impactful - but you’ll need to find and hire the right students, provide timely and ongoing training, and establish trust with them.

This session will be your cheat sheet to work with students differently in 2024. It’s time to get strategic, just like you do with all your marketing efforts. And trust me, not only will you get great content - but you’ll be positioned to transform the lives of your students - and probably yours too.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/should-we-stop-hiring-students-to-help-with-social-strategy/

Connect with Josie:

Josie and the Podcast is on social too!

Mentioned in the episode:

enDecember 13, 2023

Tapping into Joy with Myla Edmond

Life changes, choosing joy, and expanding beyond the cells higher ed marketers are put in – this episode of Josie and the Podcast is full of inspiring and insightful conversation with my dear friend, Myla Edmond.

Myla is an innovative collaborator with over 15 years of experience in marketing and communications in higher education. She builds teams of leaders and strategic partners by focusing on disruptive thinking, emotional intelligence, active inclusion, and comprehensive integration. Myla currently leads communications and marketing at California State University, Dominguez Hills.

In this episode, we dive into Myla's recent life transition to Los Angeles, discussing the challenges and excitements of relocation. Myla shares insights on prioritizing joy, drawing on her experiences spending two Semesters at Sea, where she navigated the seas and leaned into her emotions through poetry.

But that’s not all. Myla shares a candid perspective on the challenges marketers face in higher education, emphasizing the limitations imposed when they are confined to narrow roles.

Join us as we explore the intersections of life changes, joy, leadership, and the imperative work of creating more inclusive spaces within higher education marketing. Get ready for an episode that sparks inspiration and encourages us all to embrace the transformative power of change!

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/tapping-into-joy/

Connect with Josie:
LinkedIn
Instagram
Threads
Twitter/X
Facebook
Website
Email

Josie and the Podcast is on social too!
Podcast Instagram
Podcast Twitter/X
Podcast Threads

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More About the Guest:

enNovember 29, 2023

Platform Problems

Welcome back to our 6th season of Josie and the Podcast! I am so glad to have you back and excited to dig into this new season, which is all about change. Changes in life, careers, transitions, and how we can prioritize time management during these crazy periods.

Have you heard of the “pandemic skip?” Whether it was your relationship with your family, your career, traveling, or any other part of life, the pandemic uprooted all of us and stole a few years from us! This season, we're going to talk about it, and I’ll be asking my guests for lessons, things that they're still grappling with, and how we can all continue to move on after those rough and isolating years.

In this first kick-off episode, I'll update you on what's been going on in my life since last year's mental health season. And then we were getting into platform problems. (And yes, if you're humming Champagne Problems right now, you’ve got the right idea.)

We’re diving into the struggle-bus of Twitter/X, how I feel about Threads, the accessibility of all these different platforms, TikTok trends, how social media is the loneliest job on campus, and a few AI resources to take with you towards the end of the show.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to: https://www.josieahlquist.com/podcast/platform-problems/

Connect with Josie:

Josie and the Podcast is on social too!

enNovember 15, 2023

Influencer Marketing and Its Place in Higher Education

We hear about influencers everywhere these days. But what even is an influencer, and where does this kind of person fit into the equation when we are talking about leadership and higher ed?

Well, I’m back from NASPA and ready to wrap up season 5 of the podcast! So in this episode, I will break down some definitions we hear when we’re in the influencer sphere, explore some innovative and successful influencer campaigns, how Higher Ed could start dipping toes into influencer marketing, and some of my best practices for working with influencers of all sizes.

May is also Mental Health Awareness Month, which was a theme to this season of the podcast. As we wrap up the school year and this season, I just hope you continue to take care of yourself and your people, and find some ways to keep self care in your routines!

And we’ll see you in season 6!

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM.

For all resources mentioned in this episode, head to: https://www.josieahlquist.com/podcast/influencer-marketing

Connect with Josie:

LinkedIn: https://www.linkedin.com/in/josieahlquist/

Instagram: https://www.instagram.com/josieahlquist
Podcast Instagram: https://www.instagram.com/josieandthepodcast

Twitter: https://twitter.com/josieahlquist

Podcast Twitter: https://twitter.com/JosieATPodcast

Facebook: https://www.facebook.com/DrJosieAhlquist/

Website: www.josieahlquist.com

Email: info@josieahlquist.com

Mentioned in the episode:

Campus Sonar
Campus Sonar May Webinar
university.fm
NAPSA
“Post-Pandemic” Conferencing Episode
May is Mental Health Awareness Month
Hey Higher Ed, Are you Okay?
Epic Rap Battles of History
Leadership isn’t a popularity contest featuring Teresa Valerio Parrot Influencer Marketing Hub: The State of Influencer Marketing 2023
Morning Consult - Influencer Report
Dunkin Donuts
The Charli at Dunkin
Charli D’Amelio
YouTube
NordVPN
Target: Black Beyond Measure Campaign
Epic Rap Battles
Danisha White
Dillard University Social accounts: TikTok, Twitter, YouTube
Colorado State University Social accounts: Instagram, TikTok
The Ram’s Life: YouTube
University of Georgia Social accounts: Instagram, TikTok, Twitter
Social media ambassadors site for University of Georgia
Megan Rolfs
Heartland Community College Social account: Instagram
University of Arkansas - Fort Smith Social accounts: Instagram, Twitter, TikTok, BeReal
Rachel Putman
Florida International University (FIU)
Joel Villarini
CUNY’s Tik Tok
Josie’s Blog - A Student-Centered Campus TikTok: For students, by students
Section 5(a) of the FTC Act

enMay 10, 2023

Heartwork: Supporting and Telling the Story of Indigenous Students with Dr. Tiffany Smith

When discussing indigenous students, research often focuses on the small number of students in these communities on college campuses, and often we don't see their experiences represented on campus, in marketing or in data sets.

But our heartcentered guest today hopes her work will help dismantle the deficit narrative, and hold institutions accountable for providing culturally relevant support and space for indigenous students. She is also working tirelessly to visabilize indigenous people.

Dr. Tiffany Smith is a citizen of the Cherokee Nation of Oklahoma and is also a descendant of the Muscogee Creek Nation. In her role as Director of Research and Career Support for the American Indian Science and Engineering Society (AISES), she manages grant-supported research projects and conducts research related to indigenous students and professionals in STEM disciplines.

Dr. Smith joins Josie to chat about her “heartwork” — whether it’s her work within NASPA creating supportive communities for native students in higher ed spaces, her dissertation “Indigenizing the Academy, a Storytelling Journey to Native Student Success and Engineering,” or how marketing and communications teams can better tell stories of indigenous students and staff on their campuses. They also chat about how she is caring for herself, through her recent stage 4 breast cancer diagnosis and treatments. Please send love and light to this warrior as Tiffany continues her journey.

For all resources mentioned, find the show notes: https://www.josieahlquist.com/podcast/tiffanysmith

Josie and the Podcast is a Dr. Josie Ahlquist production produced by University FM.

Connect with Josie:

LinkedIn: https://www.linkedin.com/in/josieahlquist/

Instagram: https://www.instagram.com/josieahlquist
Podcast Instagram: https://www.instagram.com/josieandthepodcast

Twitter: https://twitter.com/josieahlquist

Podcast Twitter: https://twitter.com/JosieATPodcast

Facebook: https://www.facebook.com/DrJosieAhlquist/

Website: www.josieahlquist.com

Email: info@josieahlquist.com

Mentioned in the episode: