That One Thing Bitesized: 6 Facebook Ad Tips for Q4

This week it’s a solo episode of That One Thing (the final of the season!) -and you can call it a journal session in audio form. It’s been a year of real highs and sticky lows and I’m sharing it all with you. 

Expect total truth, light bulb moment learnings and I end with my mission statement for 2023. I hope some of you journal along with me! Let me know how you got on by dropping me an email: vanessa@thesocialally.co.uk or sliding into my DM's

Journal prompts:  What am I most proud of in 2022? 

                                          What felt like a struggle this year? 

                                          How do I want to feel in my business/in myself 12 months time? 

I wanted to take a minute to thank everyone for listening, to all my wonderful guests, I really do appreciate every single one of you. I spent lots a special moments this year reading your often hilarious and inspiring stories, they have really made this podcast a warm a fuzzy place to be! 

I’ll be back in the new year with more inspiring business stories from female founders AND more of my marketing insights. I really hope you continue to listen in.

Be the first to here about all my new workshops, podcast episodes and get exclusive discounts by joining my mailing list.

 Gillian McMichael is a passionate teacher, healer, Master Coach (founder of Full Circle Global) and author, with 20 years’ experience in helping others navigate their journey to self-discovery and professional fulfilment.  Her Insta is pretty awesome too and that’s how we connected and got to having our conversation.  

Our conversation focuses on finding your way home and discovering purpose, perfect chat for that end of the year feeling!

Gillian's book "Coming Home: A Guide to Being Your True Self" takes readers on a journey of self-discovery, using her own experience of transformational change to demonstrate the powerful effect of forgiving yourself and breaking free of past conditioning. 

She takes you step by step through each stage of a self-healing process to help you return meaning and purpose to your life, and agency to your true self. 

Follow Gillian on Instagram

All Gillians links

Coming Home: A Guide to Being Your True Self - buy

Want more email subscribers? Have you considered paying Meta to help grow your list? In this bitesized episode of That One Thing I will talk you through exactly what you will need in place to successfully grow your email subscribers with Meta Ads.

I talk you through: How to create your Lead magnet, the importance of prepping your website, how to create an success page and email nurture sequence. To setting up your Facebook pixel, which campaign options to choose from in Facebook Ads Manager and how to track your success.

Learn more pro tips in my Facebook + Instagram Ads Toolkit: https://thesocialally.co.uk/ads-toolkit

Ask me any questions on this episode in My Instagram DM's https://www.instagram.com/thesocialally_/

Drop me a line: vanessa@thesocialally.co.uk 

Clio Wood is a womens sexual and wellbeing champion who runs award-winning retreats designed specifically for postnatal families, not-so-new families and menopause. She helps you re-boot, get fit & rehab safely. She does all this from her beautiful home Manoir La Croix de La Jugie in France.

I’ve re-released our wonderful conversation back in 2020 as she talks candidly about her feelings running a business post birth and how it effected all areas of her life - including her marriage. It’s also a timely re-realise as she has written a book all about this experience: Get your mojo back: Sex, Pleasure and intimacy after birth - This book is a rallying call to women to reclaim their sexuality and find sexual fulfilment. You can pre-order your copy now ready for the new year!

Get your Mojo Back - sex, pleasure and Intimacy after birth (amazon)
Whole family wellbeing retreats: https://andbreathewellbeing.com/
Clio’s instagram: https://www.instagram.com/andbreathewellbeing/

Post-natal sex article in The Telegraph (sorry about the pay wall!) https://www.telegraph.co.uk/women/sex/knew-sex-giving-birth-would-different-never-expected/

I have a Newsletter! Sign up to And Another Thing - my bi-weekly newsletter for female founders like you. It’s packed full of tips and ideas on how to build ads and funnels in the fullness of your feminine wisdom.

If you are a small business and are dreading Black Friday because of the competition and pressure for discounts this Bitesized episode of That One Thing is the episode for you!

In this episode I share:

Some stats that will explain how you can make changes to your marketing strategy and plan ahead.

How to reframe the idea of offering a discount.

Some ideas that you can use instead that will still get those customers in.

If your a service based biz, fear not! there's still lots of goodness inside this episode for you, including the option to ignore Black Friday altogether (bliss!)

Remember my loves - it doesn't have to be about discounts!

Get my very Own Black Friday Bargain by signing up to my newsletter - you'll receive 50% OFF your first Empower Session (two weeks only loves!) 

Did you also know you can now buy me a coffee? As That One Thing is a true passion project these donations will really help to get my show made, thank you from the bottom of my heart! 💓

You can buy me a coffee here

Get my Free Ads Toolkit Unlock the secrets to a successful Facebook ads campaign
(you know, the kind that actually makes you money!) here

This week I chatted with the wonderful Elle from The E-commerce Assistant, who elevates small businesses to the next level with websites and email marketing. So if you can’t tell the difference between your Shopify or your Klaviyo (no - me nether!)
then this is the episode for you.

Having just got into the dark art of email marketing for my own business (via the brilliant Helen Perry and her List Club) I thought I speak to an expert and Elle is excellent at what she does. It’s not all biz talk though as we also discuss the shit-show of running your own biz during the school holidays (and I offer what’s worked for me!) plus a big dose of Marvel geekdom - we are both totally team Antman.

Elle is so brilliant that she is launching her own online school, that will teach you how to make your website work hard for you with e-commerce strategy from the ground up, so you can retain and convert customers. (hurrah!) You can find out more here.

Jump into my Insta DM’s and let me know if you enjoyed this episode - I think you’ll find this really useful.

P.S That One Thing is a true passion project (I don’t get paid but I love producing it!) - you can now help me out a little by buying me a coffee - ( I LOVE coffee) xxx

One of the questions I get asked a lot in my Empowerment sessions and client calls is about testing your Facebook Ads - how and when to do it and for how long?

The answer is simple. With Facebook Ads the testing never stops and that’s a good thing! It keeps things interesting and means you’re always looking for little tweaks that you can make to help drive down your costs further and get more bang for your buck.

In this bitesized episode I'm sharing my simple strategy for testing during your campaign cycle and talk a little about the funnel process too - hint, it's a bit like going on a date!

Did you know I have a Newsletter? Sent out every other Friday it's chocca full of really useful stuff to do with Facebook Ads, there might even be some pod and telly recommendations too.

You can sign up here

Did you also know you can now buy me a coffee? As That One Thing is a true passion project these donations will really help to get my show made, thank you from the bottom of my heart! 💓

You can buy me a coffee here

This week I’ve decided to replay one of my most listened to episodes - Its with the fabulous Donna Noble!

Donna Noble is a master yogic practitioner and founder of Curvesome Yoga, a place for people to enjoy yoga regardless of size, ability or colour. 15 years ago Donna was a very different lady, running herself ragged with a highly stressful job in the City of London that culminated with her contracting Bell's Palsy (Bell's palsy is a temporary weakness or lack of movement affecting 1 side of your face. Symptoms of Bell's palsy include weakness on 1 side of your face, a drooping eyelid or corner of your mouth.

It was through yoga that she initially allowed herself to heal and rebuild her life, on a journey that took her to LA and back to London, where she became a pioneer of the body-positive movement.

I'm replaying this episode from season 2 ( wayyyy back in the summer of 2020) as Donna has a wonderful book out: Teaching Body Positive Yoga: A Guide to Inclusivity, Language and Props. With practical tips, as well as information on social justice and body-positive yoga off the mat, Teaching Body Positive Yoga is a well-rounded resource that gives yoga teachers the confidence to host inclusive and welcoming classes for all. Donna is truly leading the way to ensure that yoga is available to every-BODY, regardless of age, size, ethnicity, ability or gender.

You can check out and purchase her new book here

Follow Donna on Instagram here

Krati Mehra is a women’s empowerment coach, host of a successful podcast, On Her Terms. Krati is on a quest to show the world what truly determined women can do. Armed with her background in Psychology and the experience of working with women from underserved communities, Krati ditched her corporate career to be her own boss and live a life of value and impact. She now works with female business owners and helps them be bold & play big, communicate with confidence, and use fear as fuel. It was an absolute pleasure to have her on the show, I really hope you enjoy this episode.

Trigger warning: In this episode we discuss Krati's experience of depression, so you may want to skip this episode if you are struggling right now. 

Follow Krati on Insta:  https://www.instagram.com/mehra_krati/

Find out more of what she has to offer here:  http://kratimehra.com

And subscribe to her brand spanking new You Tube Show: https://www.youtube.com/channel/UCCp6eEg5f5yS621RhJ_2IMw

On her Terms Podcast: https://www.kratimehra.com/on-her-terms-podcast/

Don't forget to rate review and subscribe my loves, it helps to get the podcast seen by more people. Even better, why not send this episode to a friend? 

They've been a lot of questions about Meta Advantage + in my inbox this week, so I thought I would record an overview on Facebook's newest way to create ads and why I think it's great for first time users.In this episode I'll briefly run over what Advantage+ campaigns are, their benefits and drawbacks, and if they’re for you. (minus the jargon!)

My Free Ads Toolkit is now live on my website! It has everything you need to make a start on running successful Facebook Ads for yourself.
You can check it out here: https://thesocialally.co.uk/ads-toolkit

You can find out more on the Facebook ads services I offer here: https://thesocialally.co.uk/services

Follow me on Insta: https://www.instagram.com/thesocialally_/