Podcast Summary
Creating and consistently distributing valuable content is key to influencer success: Dedication, patience, and a strong content strategy are essential for turning a side hustle into a profitable influencer career.
Creating and consistently putting out meaningful content across various platforms is key to growing a successful influencer career. This was emphasized in a recent episode of Tea with Gary Vee, where a guest shared their experience of turning a side hustle into a thriving business on TikTok within a year. The strategy involves continuing to create and distribute valuable content, while also seeking early sponsorships from major brands to secure financial stability and growth. The road to a profitable influencer career requires dedication, patience, and a strong content strategy.
Building a successful content business: Persistence and long-term commitment: Focus on persistence and long-term commitment to content creation for business success. Avoid short-term greed and financial risks in NFT market. Personal growth and health improvement are essential for entrepreneurs.
Building a successful content creation business involves a combination of securing sponsorship deals from larger companies and consistently producing high-quality content across various platforms. The speaker emphasizes the importance of persistence and long-term commitment to content creation. He also warns against the dangers of short-term greed and the potential financial losses in the NFT market. The speaker shares his personal experience of growing his family's brand and the impact it has had on his son's life. For those starting their own fitness journey, the speaker advises focusing on improving flexibility and overall health. He shares his own experience of overcoming physical limitations and starting his fitness studio later in life. Overall, the key takeaway is that with dedication, hard work, and the right strategies, individuals can build meaningful and successful businesses and personal brands.
Emphasizing the importance of individuality in health and fitness journeys: Understand your body and make informed decisions based on education. Everyone's health journey is unique, prioritize accordingly and stay adaptable.
Personal health and fitness journeys are unique to each individual. For Gary, his focus has been on flexibility and education. He emphasizes that everyone has different priorities and challenges in their health journey. Gary shares that he's learned to understand his body and make informed decisions based on his education. He also practices intermittent fasting, but stresses the importance of knowing one's own body and not getting caught up in fads. Through his experiences, Gary highlights the importance of being educated and adaptable in one's health journey.
Virtual education with NFTs: Creating unique, collectible diplomas and certificates: Virtual education is utilizing NFTs to create unique, collectible diplomas and certificates designed by emerging artists. This adds value to traditional achievements and supports artists through royalties and potential future appreciation.
Virtual education is evolving with Web 3 technology, specifically through the use of NFTs. As a virtual educator, innovating in this space could involve creating unique, collectible diplomas or certificates in the form of NFTs. These diplomas could be designed by emerging artists, providing them with an opportunity to gain recognition and income. Students would receive a valuable, tangible piece of art as a token of their completion, while the educator and artist would share royalties. This approach adds value to traditional educational achievements and supports emerging artists. The potential for future appreciation in value of these NFTs makes this an exciting and innovative way to enhance virtual education.
Consistency is key in social media for music industry success: Being consistent with content and social media presence is essential for attracting clients in the music industry, providing value on social media platforms, and ultimately succeeding despite industry volatility.
Consistency in creating and sharing content on social media platforms is crucial for finding new clients and generating revenue in the custom music industry. This was emphasized during a conversation with Joseph, who shared his success story of creating music for various networks and mentoring up-and-coming songwriters. Gary Vaynerchuk advised that being consistent with content and social media presence is essential for attracting clients in an industry that often relies on one-off licensing deals. He also suggested joining conversations on social media platforms like LinkedIn and providing value before promoting services. The importance of consistency was further emphasized by Gary's belief that 98-99% of NFTs will eventually crash, but those who consistently create and share content will be the ones who succeed.
Creating content for specific audiences: Understanding audience motivations and behaviors can lead to effective content creation and expanded reach. Strategically tapping into new audiences through shared content can yield significant growth opportunities.
Creating content with the intention of having it shared by a specific audience can be an effective strategy for reaching and engaging new audiences. Gary Vaynerchuk, a renowned entrepreneur and media executive, shared his approach to creating content that resonates with multiple generations and demographics. He emphasized the importance of understanding the motivations and behaviors of the intended audience, and crafting content that adds value for both the consumer and the gatekeeper to the desired audience. VaynerX, a company run by Vaynerchuk, even goes as far as buying music they come across in their streams and using it for their projects. This strategy allows them to tap into new audiences and expand their reach. VaynerMedia, another company under Vaynerchuk's umbrella, has successfully targeted 60-year-old dads through TikToks that are shared by their 14-year-old daughters. The key takeaway is that there is a lot more strategy to content creation than meets the eye, and considering the audience's perspective and sharing behavior can lead to significant growth opportunities.
Leading a business through challenges: Understanding team capabilities, anticipating volume, and effective delegation are crucial for business success.
Building and managing a business, whether it's a small manufacturing company or an NFT project, comes with high risks and requires strong leadership and effective operations. The speaker shared his personal experiences of facing challenges in his business due to external factors like economic crises and pandemics, and the importance of having a solid team and processes in place to cope with the anticipated volume. He emphasized the need for understanding the value and capabilities of the people leading the projects and the potential risks for buyers. When it comes to the early days of a business, the speaker highlighted the importance of maximizing efficiency and effectively delegating tasks even with a small team. He shared his experience of handling everything himself when VaynerMedia was less than 15 people and the challenges of delegating with a team of three. Overall, the key takeaway is that having a clear vision, strong leadership, and effective operations are crucial for any business to succeed.
Embrace the joy of invention and creation: Following your passions and enjoying the process leads to success, even if it means juggling multiple projects or businesses. Embrace the fact that not everything will be a home run and focus on the joy brought by the majority.
Focusing on what brings you the most happiness is the key to success, even if it means juggling multiple projects or businesses. The speaker emphasizes the importance of enjoying the process of inventing and creating, rather than solely maximizing profits or growth. They share their personal experience of trying to do too many things at once and the failures that resulted, but also highlighting the successes they've had when following their passion. They encourage embracing the fact that not everything will be a home run and understanding that it's okay to drop some balls as long as the majority brings joy. The speaker also acknowledges the struggle of getting organized and creating systems to manage multiple projects, but emphasizes that this is a necessary part of the process for those who have a voracious need to invent and create.
Prioritizing Family Over Business Success: Entrepreneurs should prioritize family relationships over business success and have humility to choose love over validation and pride. Employers who support personal brand-building on social media can also contribute to career growth.
Ambition and success in business should never come at the cost of family relationships. The speaker shares his personal experience of prioritizing his brother's feelings and their bond over money and ego, which turned out to be the greatest accomplishment in his business journey. He advises young entrepreneurs to have humility and choose love over validation and pride. Additionally, the speaker emphasizes the importance of finding understanding employers who support personal brand-building efforts on social media, as it can be a valuable asset for career growth.
Maintaining work-life balance and respecting employees: Success in business and life comes from hard work, respect, and prioritization. Don't overwork or trick employees, invest in their education, and don't neglect personal relationships.
Running a business and maintaining a work-life balance requires doing the right thing and treating employees with respect. Gary Vaynerchuk emphasized the importance of not trying to trick or overwork employees, while also being mindful of not expecting constant availability from them. He also highlighted the importance of education and learning new skills, as demonstrated by his experience with VeeFriends. On a personal note, Gary shared that he stays balanced by allocating time for his community and prioritizing communication and effort with his family. Despite his busy professional life, he emphasized the importance of not neglecting personal relationships. Overall, the key takeaway is that success in business and life comes from a combination of hard work, respect, and prioritization.
Staying true to ourselves and our priorities: Focus on relationships and passions, prioritize values, find team members who share the same goals, and build a strong team and culture.
Focusing on what truly matters to us, such as our relationships and passions, makes it easier to balance various aspects of our lives. The speaker emphasized that they don't need external validation or accolades to be content, and that their love for entrepreneurship is similar to a lifelong passion for tennis. When we prioritize what we value most, we can avoid getting lost in the negativity and distractions of the external world. For those starting a business, the speaker suggested that bringing on the first employee requires finding someone who shares the same values and goals. In the case of a small recycling brokerage, this means looking for someone who is self-motivated and can contribute to sales while also growing within the company. It's important to remember that building a strong team and culture is an ongoing process. The speaker also expressed excitement for upcoming events and the sense of community they bring, comparing it to a summer camp experience. Overall, the discussion highlighted the importance of staying true to ourselves and our priorities, and building a strong team based on shared values.
Encouraging independent learning and growth in sales: Allowing employees to learn from sales experiences and communicate openly fosters development and stronger relationships.
Allowing employees to learn and grow independently through sales experiences is crucial for their development, even if it means letting them "sink or swim" to some extent. This approach provides opportunities for osmotic learning through interaction and analysis. It's important to strike a balance between providing support and letting them take ownership of their sales abilities. Hiring individuals who have already experienced sales environments can be beneficial. Communication plays a significant role in fostering candor, especially in business settings. Developing the ability to express thoughts and feelings openly and honestly can lead to more effective interactions and stronger relationships.
Overcoming Challenges in Delivering Constructive Criticism: Adopt 'kind candor' to deliver constructive criticism in a kind and considerate way, focusing on the helpful feedback rather than fear or damage.
Effective communication, specifically candor, can be a challenge, especially when it comes to delivering constructive criticism. The speaker in this conversation shared her personal experience with holding back on candor, particularly with employees, due to her caring nature and ego. She realized that her lack of candor led to negative relationships and regrets. To overcome this, she adopted the concept of "kind candor," which allows for delivering constructive criticism in a kind and considerate way. This approach has helped her improve her communication skills and build better relationships. Constructive criticism can be difficult to deliver, and people often focus on the criticism part rather than the constructive feedback. The use of the word "kind" in "kind candor" helps to shift the focus to the constructive aspect of the feedback. Communication, whether in personal or professional settings, requires vulnerability and openness. By practicing kind candor, we can deliver feedback that is helpful and supportive, rather than fear-inducing or damaging.
Importance of community and self-care: Gary Vaynerchuk emphasized the significance of community and taking care of oneself, expressing gratitude for his audience and focusing on personal projects while wishing everyone well.
Learning from this episode of Tea with Gary V is the importance of community and taking time for self-care. Gary Vaynerchuk expressed his gratitude for his audience and shared that he is currently focused on his projects and taking a break from his usual content posting volume. He emphasized the significance of the community and encouraged everyone to take care of themselves. He ended the episode by wishing everyone well and expressing his love for them. Overall, the message conveyed was the importance of prioritizing personal growth and maintaining strong connections with others.
